I hear that a lot from the clients I meet with.

“We just want our stuff to go viral. We want everyone to watch our videos on YouTube and tell all their friends about them. You can help us do that, right?”

Umm. Maybe. It depends on attitude and how much your willing to be … uncomfortable.

What Goes Viral The funny thing about that statement, is nobody really knows the answer to that. And, if they say they do, grill the hell out of them and have them explain it to you and take copious notes. Because when their done, I’d really live for you to email me the secret sauce.

Chances are more likely that it’sa bunch of sales BS. For fun, here’s a few recent examples of what actually goes viral:

Read the rest of this article from Nate Riggs.

“Social media is a force to be reckoned with in today’s society, and Twitter is one of the most powerful social media forces around at the moment.
If you intent to use Tweets and Twitter for social media marketing, read on for a few handy pointers on how to go viral…”

Read this article from Drop Ship Access.

Let me break down the math on one Billion hits a day just to give you a better idea of how Youtube can help grow your own website/blog/business. One Billion hits per day can be broken down to 11,574 views per second, 694,444 views per minute, and 41,666,667 views per hour.

I can only speak for myself, but would say that these are some of the reasons why many people love Youtube.”

Read this article from Spencer Campbell.

“Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies…” Read article

Some viral marketing techniques

1) Ebooks and reports are among the ideal viral marketing tools. It costs almost nothing to create an ebook. You can either offer it for free in various ways or sell it.

2) Free opt-in ezines are used as a viral marketing technique to build targeted lists which is a must for any online marketing business.

3) Offering viral articles for reprint is another effective viral marketing tool.

TIP - Direct Marketing Techniques are “evergreen”- you just have to adapt them to the changing environment of the Internet

Direct Response Marketing is simply targeting the best possible market for your product or service, creating an irresistible marketing message and then delivering that sales message to only those people who are most likely to respond and buy!

Different markets have different “hot buttons.” That’s why knowing who your market is, is so important before you begin selecting a product or service to offer them. And knowing what motivates people in your market to buy is powerful knowledge.

Success in Online Marketing is almost always market driven (sell products people want to buy) rather than product driven (sell products you want to sell.) The more you find out about what interests your market, the better your chances will be of coming up with a successful Online product or service.

This “little known secret to Internet profits” is what all successful Online marketers follow – find the “want” first, and then find a product or service to fulfill that want!

REMEMBER – Most of the techniques used in Direct Response Marketing – from targeting your niche market, qualifying your leads and creating the offer to writing great copy, testing your ads and closing the sale – are 100 % transferable to Online Marketing!