by Nick Stamoulis.

Marketing online is really all about the content.  The more content that is produced, the better the chances are of being noticed by the search engine spiders and by target audience members that are looking for what you have to offer.  Businesses get that, but what they sometimes don’t get is what this content should be.  They immediately think “text” when they think of web content.  Articles, blog posts, and white papers are great but they might not be reaching all of the right people.

Some people simply don’t want to spend their time reading, but they are much more likely to watch a short video that explains the exact same thing.  That’s why it’s important to include videos as a part of your content marketing strategy.  While it’s true that the search engine spiders are blind and can’t actually see a video, online marketing initiatives shouldn’t be done just to please the search engines.  It’s about your target audience and if they like watching videos, videos need to be created.

Read the rest of this article from B2C.

by Grant Crowell.

I interviewed social video expert consultant and creator of one of the earliest – and still most successful social video series today, George Wright. In this rare interview, George shared with me the keys to how he managed to make BlendTec’s “Will it Blend?” YouTube video series a viral sensation and an economic success.  He also shared his tips for what we can learn from doing product videos in our own retail, e-commerce, and marketing activities.

Read the rest of this article from Video-Commerce.

by Grant Crowell.

You saw it coming to this over the past few weeks, didn’t you? I have been writing a lot lately about “viral video” and “social video,” and now it’s time to give them the ultimate face-off. What’s the difference between viral video and social video? Which has the edge today, and which is the future of online video marketing?

by Jeremy Scott.

It was another big week for viral videos. You probably heard about the Facebook Arm Tattoo video (which was a hoax), or the video of the soldiers who were charged for extra bags by Delta… or maybe you caught one of the dozens of great new video game clips from the E3 conference.

But despite these news-making video events, there were still tons of great viral videos piling up the views this week. As we do every Friday, we’ll take a look at some of the most popular, and try to ascertain what helped each one get popular.

by Darren Spruyt.

One of the greatest lessons I’ve picked up at the No Excuses Summit about video marketing is this, it doesn’t matter how crappy your video is – Just make sure you’ve got a damn good audio! I got myself a flip cam and the audio is not that good, so I have to find places with little wind or you’ll be hearing the wind throughout the audio.

I would definitely recommend the Kodak Zi8 if you haven’t gotten yourself a video camera and are looking for one. So just get those videos done, quit worrying about looking good and worrying about sounding good. I’ve experienced this myself and have found videos with bad audio a total turn-off and I never finish through with them no matter how short they are.

Read the rest of this article from Darren Spruyt.

from Business Insider.

Is your small business taking advantage of online video marketing? Other small businesses are. Learn more about the importance of online video as a marketing tool in this small business roundup. Do you have any stories about online video success in your small business? Comment below and enjoy the roundup.

Read the rest of this article from Business Insider.

by Jeremy Scott.

I’ve been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They’re not sure it’s a good path for their business, mostly because their experience with online video is typically limited to amateur viral clips and branded commercials from giant corporations. They tend to struggle to see the many varied cost-effective ways they can make video work for them.

from Best Video Marketing Ideas.

Online video is a powerful & effective marketing tool for your business. It’s one of the best methods to help people get a real feel for you, and what your company’s products & services can offer.

The power of online video for your business

From Forrester Research..
•    60% of all web traffic comes from online videos
•    68% of the Top 50 Internet Retailers display videos on their websites
and this outstanding insight..
•    a video in Google’s index is 53 times more likely to appear on the first page search results!

The video may spread virally online with no effort or costs on your part, driving massive amounts of traffic to your website.

Read the rest of this article from Best Video Marketing Ideas.

by Linda Credit.

I have taken the time to write this article as a tool for beginners in the Video Marketing arena. This article is for newbies, and those who need some good solid tips on the do’s and don’ts of video marketing. Videos are a great way of promoting your online business product or service. They can be stored on your social networking sites such as Facebook, Twitter and MySpace, but don’t clutter your profiles on these sites with too many videos. This is a relatively inexpensive means of marketing to the massive.

If done properly it can get the message across very quickly and effectively. As the saying goes, “A picture is worth a 1000 words”.

Read the rest of this article from SiteProNews.

by Deanna Ting.

To help small business owners better understand the do’s and don’ts of creating their own online promotional videos, public relations experts Larry Cardarelli and Jackie Dowling recently offered their personal tips and advice on “Beyond PR,” a blog dedicated to highlighting communications tactics and trends in public relations, investor relations, social media, search engine optimization and content marketing.

Read the rest of this article from Travel Agent Central.