by TwiBooklet.

With the sudden surge in popularity of Twitter, everyone seems to have a Twitter account. Go through your RSS feeds and the blogs you read – chances are, your favorite online writers also have Twitter accounts. The cool thing about following writers you already read is that they’ll refer you to new content sources on the topics you enjoy, since these writers will often link to articles and blogs that interest them.

There are plenty of people who try to immediately jump on the Twitter bandwagon and follow thousands of people. Don’t be one of them. To experience the power of the service, you need to learn how to use it organically – not by just jumping in and befriending 10,000 people. People who jump into power-using Twitter often don’t understand the subtle rules of Twitter because they haven’t used it enough.

Read the rest of this article from Twibooklet.

by Ken Mueller.

Forget social media. Forget Twitter. Forget they exist.

Now think back to how you conducted business before social media. If you have a brick and mortar retail space or office, you relied on a variety of traditional marketing forms to get people through your door. These might include television, radio, yellow pages, print, and direct mail. Once you got them in the door, it was your job to make the sale and retain that customer. Over time you might build a relationship with that customer.

That is what Twitter is all about. Building relationships. And it doesn’t happen overnight.

Read the rest of this article from One Forty.

By Todd Wasserman

Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status updates and tweets.

Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Meanwhile, Twitter Chief Revenue Officer Adam Bain — speaking at the Ad Age Digital conference earlier this week — said that Twitter users are more engaged with tweets on Fridays.

Read the rest of the article from Todd Wasserman with Mashable

by Mel Kettle.

Watch this Slideshare presentation from Mel Kettle.

by Anders Haslum.

In order for your business to succeed with Twitter marketing, your costumers and prospects must be able to find you. Actually you must find them. In this article I’m going to explain what I mean with finding them and how you can do it.

When you market your product or service on Twitter, you need followers that might be interested in what you have to offer. You need to target followers to your particular niche in order to be effective with Twitter marketing.

The beautiful part with Twitter is that there is an unwritten rule that says that if you follow someone they will follow you back. Everyone is not aware of this rule but it is embedded in the social media culture.

Read the rest of this article from EzineArticles.

by TJ Philpott.

Countless have already experienced the benefits of using twitter for business purposes while many more are discovering how to build a business with the help of this colossal social site! Considered by most to be one of the best social networking sites found online, Twitter offers many benefits to users no matter what their motivations. The fact of the matter however is that more people are using twitter for professional purposes and with good reason.

Here are 5 features and their benefits countless professionals are experiencing when using twitter to promote their businesses or cause!

Read the rest of this article from EzineArticles.

by JD Rucker.

As Twitter grows in importance as a branding, customer relations, and marketing tool, influence is becoming a key component to determining success in all three areas. While there are many ways to measure influence such as Klout, all seem to migrate to the same three basic elements: amplification, network, and reach.

Increasing any one often has a direct effect on the others, so the techniques to lift one’s influence are similar. There are general tips that gurus give that are often filled with buzzwords such as “engagement” and “empathy.” We won’t be using those words here. Instead, here are some real-world techniques that you can use today to achieve two goals: lift your own influence on Twitter and connect you with others who have influence within your industry.

Read the rest of this article from Flowtown.

By Ian Paul, PCWorld

Gmail is hard at work restoring service to about 40,000 Gmail users after a software bug deleted their e-mail messages, folders, labels, and filters. So, while things are looking good for those users affected by the bug, this episode proves, once again, that while Web-based services may be robust, you still have to take responsibility for your own data.

Google also takes responsibility. Ben Treynor, Google’s VP Engineering and Site Reliability Czar, said on Google’s Gmail blog that Google backs up all Gmail to tape. “Since the tapes are offline, they’re protected from such software bugs,” he blogged. “But restoring data from them also takes longer than transferring your requests to another data center, which is why it’s taken us hours to get the e-mail back instead of milliseconds.”

Read the rest of the article from: PC World

from GetApp.com

It is not easy for a small company or a freelancer to make business sense out of Twitter! How to manage Tweets, know who to follow, build lists, have a single view of all the conversation that relate to your business or simply manage your company account across different people?

Here is a short list of the Best Twitter Apps to manage the Twitter jungle efficiently…

Read the rest of this article from GetApp.com

from IPO Resources.

When it comes to marketing your business on Twitter, there are many ways you can go about it, but having a great piece of Twitter marketing software always helps. And this one is an ideal and SAFE strategy for business owners on Twitter. MarketMe Tweet is a new software that is ideal for anyone who wants to add some automation to their business dealings on Twitter, maintaining a Twitter marketing strategy, as well as keeping it as personal as possible without spending countless hours of the day on Twitter.

Watch the video at IPO Resources.