Whether you have a brick and mortar store, or sell your goods online, business to business networking can really help grow your business. One of the effective ways to do that online is by participating on a social networking site such as Facebook or Twitter.

But, should you spend the time and effort cultivating a cache of Twitter followers, or put that time into Facebook instead? It can be time-consuming to do both, so here a few strengths of each to help you decide:

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Twitter is perhaps the most ‘happening’ social networking website now—and not only this, it’s one of the most useful websites when it comes to expanding and growing your business. Twitter can also help improve customer loyalty and efficiency.

You are very well wondering how Twitter can do this, but it’s no big secret that the Internet has so much influence which you can tap, and see how things can change using sites like Twitter for business. Here are some tips on how to go about this:

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Remember that what works well for one business situation with developing more SEnuke underground may not work successfully with your business. A related area is the need for a firm understanding of who you are selling to; you have to know them. The benefits of knowing your market are numerous and have been known for decades. But overall your marketing machine can become highly targeted and operate with purpose. Just about everything with writing effective copy is based on the reader, of any market, reading that copy and responding to it on a deep level. So that is why you must do the work in terms of discovering what your market is all about.

If you’re looking for a way to get traffic and exposure for your online business, you should be using Twitter. This is one of the world’s largest social media sites, so the potential exposure you can get is enormous. You can’t afford to ignore social sites if you want to have a solid online presence today. Twitter is one of the top players in this new trend.

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There are a number of reasons why a company would want to use Twitter for their business. making use of a platform like Twitter can do wonders for your company for a cheap price. When you use Twitter your basically getting free advertisements which is what any company yearns for.

Also with social networks like Twitter you can get immediate feedback from your customers. Which can help you in the forming of your products in timely manner.

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As the world accepts social support as part of the workings of business and customer service, businesses now have to look even more closely at the way we use social networks and blogs. A small mistake could send your brand into the abyss. At the same time, a little time and attention could do wonders for your business.

Twitter, for example, now has established dos and don’ts for business as well as personal use. For example, sending links to everyone using the @ feature is considered spamming, but sharing the same link twice or thrice a day with slightly different descriptions is not. Similarly you may also DM a link to a person, but repeatedly sending DMs with links to your product is not considered good form.

So what are the rules you should follow when you are using Twitter as a business? Here’s a quick and easy run through on some things you need to know when using Twitter professionally.

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Twitter is the communication tool of the moment. In 2008 if you had asked anyone about Twitter they would have thought that you were a bit of a geek – now many people are using it for social, learning and business purposes.

Twitter is a powerful way to hear about the ‘hear and now’ thoughts on a key topic – not just from people you know or follow you – but from anyone interested in the topic – all in 140 character bite sizes pieces.

Twitter can be a powerful part of your marketing strategy, and while it may take some time investment initially, the rewards can be significant.

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Recently, I came across a fantastic article entitled,  Why Turkeys Don’t Tweet by Barry Feldman.

In celebration of Thanksgiving, Barry impersonated a turkey giving all kinds of silly reasons why it is not active on Twitter! I was so blown away by Barry’s idea that I decided to build on it.

Coincidentally, a sheep-related occasion took place last month! (The” Adha” feast is a yearly Islamic tradition where sheep are slaughtered and given to the poor.)

With all my sympathy to turkeys, sheep also deserve their own share of lame excuses to rebel against Twitter!  Being a self-proclaimed Twitter fanatic, I will disguise as an over-biased Twitter attorney to defend the poor Twitter bird! Roll up your sleeves as the confrontation heats up!

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Everybody tells you how cool it is for your business to be on Twitter, but I am sure that by now you know it includes some hard work. Well, you can work harder or smarter to make Twitter work for you.

I am the type of Twitter user that is strictly promoting conversations and connecting with others, rather than going for the numbers. Having 20.000 unresponsive followers will get you nowhere. Having a 1.000 or 2.000 responsive ones will get you to the top of the world.

I give you the best advice I can on using Twitter. It is up to you to take action and put it to good use.

If you don’t have enough time or don’t want to be bothered with it, you can always hire me to manage your Twitter account.

If you want to do it yourself, here are the Twitter posts you should definitely not miss here:

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America loves social media!  We love our Facebook, Twitter, and YouTube videos.  We love to be able to express ourselves, our thoughts, and our emotions on a whim.  Social media has given us that technology.

We also love the ability to communicate.  Owning a cell phone is about as common as owning a television set.  The way we communicate with phones has vastly changed as well.  We don’t just call people to share information.  We can send them a photo of what we’re doing or send them a text message.  The ability to have a verbal conversation over the cell phone is almost one of the least attractive features of phones.  Rather, it’s the ability to connect with social media, the Internet, and send short messages that really intrigues us.

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Twitter is one of the fastest-growing online social media sites. It is one of the top communication methods there currently is, with more people and businesses joining the network every day.100 million accounts created in 2010 and 25 billion Tweets sent. Signing up for a Twitter account means getting in touch with a potential 255 million users (March 2011). Most of the big names have an account it has become an essential tool for online marketing and business communication.

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