by Grant Crowell.

I feature a video presentation of Ramon DeLeon, manager of six Domino’s Pizza stores in Chicago, and a frequent vlogger and public speaker on social media marketing. Ramon is the recipient of the Chicago Social Media Club’s 2011 Chicago Social Media Person of the Year Award, and is a speaker at the upcoming Blogworld & New Media Expo 2011 in Los Angeles November 3-5^th.

Read the rest of this article from ReelSEO.

by August Drilling.

When using social media to market your brand or business, your goal should not be to gather as many fans and followers as possible. Rather, your goal should be to create a trust-filled relationship through listening and conversing. Before creating a social network account, make sure to establish what you need to know before entering the social media world. The following ten tips will help you start an effective conversation using social media.

Read the rest of this article from Macho Arts.

by Jeff Herring and Maritza Parra.

Do you know how to use social media and social marketing for success in your business? You will when you read and use these seven universal laws.

There are lots of differing opinions about how to be successful with social media and social marketing, and whether it is worth it at all. To that end, here are the seven universal laws for social marketing success and profit:

- The Law of Relationship: This social media thing is all based on relationship. Gone are the days when you could just throw up a website, get some traffic and make sales, all while hiding behind your computer. If those days were ever really here at all. Social marketing is based on the relationship you have with your followers, prospects and customers.

By Kevin Knebl

When you’re new to learning about Social Media, the tendency is to focus on huge numbers of Connections, Friends and Followers.  This is normal.  We all like things that look impressive and big numbers look impressive.  Prior to Facebook, where else could you have thousands of “friends”?  It feeds our ego.

Once the new car smell of Social Media wears off, we realize that building relationships is far more powerful than just adding more connections.  Yes, adding connections is important.  But you already have a phone book with tens of thousands of connections.  If it was just about connections, you already have more than enough in your Yellow and White Pages.

Read the rest of the article from: Kevin Knebl

This article was written by Jaskiran Kapoor.

“When filmmaker Onirban sat down to sort out his finances for his latest film I Am, he realised he was falling short of money. It was a bold film and not many producers were eager to invest. “That’s when I put up my film’s post on Facebook, and in no time we had money pouring in,” he says.

All donations and cheques were received via Facebook and the film was wrapped up in time. “It is one of the first films in India to be crowd-sourced,” says Onir, adding how he and his team requested users of Facebook and Twitter to be ‘co-owners’ in their venture, in the process evolving a novel model of financing movies.”

Read the rest of this article from Indian Express.

This article was written by Denis Pombriant.

“New research indicates that most of the largest social networking and social media Web sites are frequented by more women than men. With that in mind, you must conclude that if you think you can market in cyberspace as if you are selling car batteries at half-time, think again and again.”

Read this article from ECommerceTimes.

“Are you an anti-social social networker?

While social networking (and your participation in it) could have me assume that you want to connect with others and be social — what’s the best way to approach social networking if you want to maintain privacy or if you’re typically shy and reserved?

The great thing about social networking is that you can choose your level of engagement. You can also be very active, while maintaining privacy and control over who you connect with and how you interact.

Even if you’re shy, not used to (or wanting) the spotlight or like to listen more than speak, you can still use social networks to share your expertise, show that you know your stuff in your own niche and connect with others with others of similar interests.”

Read this article from Her Business Blog.

“You may have heard of Social Media and be wondering what all the fuss is about.

With Facebook, Twitter, Bebo, MySpace and Ecademy as options there is a lot of noise about them! We’ve seen the National Press slate them for being pointless and boring with tales of people reporting their trips to the toilet but the fact remains that if you are in business you’ll need to get involved.”

Read this article from Rachel O’ Reilly.

“We just published our third annual Social Technographics Profile in a document called “The Broad Reach of Social Technologies” . The author is Sean Corcoran, with help from out data expert Cynthia Pflaum. The data across North America, Europe, and Asia is now available.

Starting with the book “Groundswell” and continuing now for three years running, we’ve analyzed consumers’ participation in social technologies around the world with a tool called the “Social Technographics Profile.” The profile puts online people into overlapping groups based on their participation (at least once a month) in the behaviors shown in the ladder. We’ve kept the ladder categories consistent to allow us to make comparisons year-to-year, across ages and genders, and across geographies. This provides something that’s often sorely lacking in analysis of online social phenomena: perspective.”

Read this article from Forrester.

“Many people use the term “Social Media” to represent the vast array of social networking sites, social media sites, and tools available. What we’re really talking about is the Social Web. The Social Web is made up of Social Networking and Social Media.

Social Networking is about sharing the conversation. Social Media is about sharing content. Combined they form an effective toolbox to grow you business.”

Rea this article from Social Media Sonar.