by Kevin Knebl.

As I’ve spoken on stages all over for years on Social Media, there is something that I’ve observed countless times.  Many people seem to think that if they can just gather a bajillion connections on Social Media sites, then the clouds will part and the money will fall out of the heavens.  This thought actually reveals far more about these people than they probably even realize about themselves.  It reveals that they think of people as commodities and they have a lottery mentality regarding wealth.  How naive.

However we are offline, we are probably the same way online, because we can’t outrun our character.  No matter where we go, there we are.  You can tell a heck of a lot about someone by looking at their Social Media profiles, just like you can tell a lot about them if you chat with them at a networking event.  If all they do is talk about themselves, they’re only thinking of themselves.  You don’t need a psychology degree to figure that one out.

Read the rest of this article from KevinKnebl.com

from IPO Resources.

When it comes to marketing your business on Twitter, there are many ways you can go about it, but having a great piece of Twitter marketing software always helps. And this one is an ideal and SAFE strategy for business owners on Twitter. MarketMe Tweet is a new software that is ideal for anyone who wants to add some automation to their business dealings on Twitter, maintaining a Twitter marketing strategy, as well as keeping it as personal as possible without spending countless hours of the day on Twitter.

Watch the video at IPO Resources.

by Kate Buck.

I still get funny looks when I tell people that I get paid to send Tweets and Facebook updates… While there is obviously more to being a social media manager than just playing on Facebook, the truth is, my job is way more fun and wayyy more lucrative than the jobs the people giving me those funny looks have.

NOW being a social media manager is more official than ever and is seen as a viable and high paying business PROFESSION. Check out this video and you’ll see for yourself!

View this video at DrivingTraffic.

This article was written by Helen Raptoplous.

Social media is a great tool for business. It allows us a reach far beyond what we can achieve any other way. It does take some discipline to stick to a strategy, but then again isn’t that true of all business tools? Twitter is a tool that does not always get a good rap and I’d like to defend it. It does seem silly at first and the idea to communicating with others and sharing your thoughts in under 140 characters can seem an unlikely way to grow your business.

It isn’t silly at all after you sit down and lay out a structure for yourself. I have a plan for how I use Twitter and I stick to that plan. The more I am present and the more of a following I build, the more I get excited about the possibilities.

Read the rest of this article from EzineArticles.

This article was written by Gillian Shaw.

All the world may be a stage, but the players can now be found on Facebook.

Squeezed by shrinking funding and a battered economy, arts organizations are increasingly tapping into the power of social media to spread the word and sell out shows.

Their tactics range from the simple (140-character posts on Twitter) to the more sophisticated (QR codes that reward patrons with discounts, backstage passes and other perks).

Social media are giving even the smallest organization a reach that can stretch across global networks.

“For fans, the access is just much more direct than it was. That’s where the real gold is for all of these arts organizations,” said Mikala Taylor, a social media and content strategist and creator and writer of Backstagerider.com.

Read the rest of this article from the Vancouver Sun.

This article was written by Tanya Relf.

With the constant growth of user generated crowd sourcing, trade and social social networks for entertainment content market main performances underwent a constant fall influence and on the part of the portfolio over the past 5 years. As film and game consumers become more digitally sophisticated technology continues to maintain the pace but are publishers and developers fully exploiting the potential of social public? Traditional strategies and tactics by studios include a standard list of platforms but offer their content they contemplate full nature peer-to-peer, social services and TransMedia storytelling?

Read the rest of this article from Maddie’s Filmmaking Blog.

This article was written by Erica Swallow.

The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward.

In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist.

Read the rest of this article from Mashable.

This article was written for Video Marketing News.

As I’ve been able to travel and meet marketers all over the U.S. and in other countries, I am always interested in learning how companies are viewing the value of their social media efforts.

Marketing investments should be predicated by more than chasing the competition, satisfying an someone’s ego or acting solely on a gut feeling. A good handle on goals, resources and target audience help determine strategy and tactics as well as how outcomes are measured. This is the case with even the most fundamental of marketing programs. With that kind of basic framework, implementing and measuring value from social media shouldn’t be that different.

Read the rest of this article from Video Marketing News.

This article was written for eMarketer.

eMarketer estimates that 127 million people in the US, or 57.5% of internet users, will use social networks at least monthly this year. Facebook alone has over half a billion active users worldwide. Still, many of the smallest businesses don’t believe their customers can be marketed to on such sites, according to an August 2010 survey from customer review platform RatePoint.

Read the rest of this article from eMarketer.

This article was written by Tonya R. Taylor.

“I posted a poll question asking “Which social media service do you use the most?” You can check the results here.

According to this poll; as well as many others, people using social networking sites are at least using one of the big three; Twitter, Facebook and LinkedIn to help grow their business.

Boomers, did you know you can significantly improve your marketing effort by using multiple marketing channels?

In fact, there is an old marketing adage that claims your target audience needs to hear and/or see your marketing messages at least 7 times before they are inclined to make a purchase from you. Now imagine the potential new clients you could acquire by using all three social media sites.”

Read the rest of this article from Boomer-Living.