by hrebugio.

If you’re new to search engine optimization, SEO can seem only slightly less intimidating than neuroscience. Keyword targeting? Meta tags? Landing pages? Where do you even begin?

True, advanced search engine optimization can be pretty complicated. However, beginner SEO is actually pretty simple. It all comes down to one concept: helping people find your site on search engines.

Here are five tips to help get you started in the world of SEO.

Read the rest of this article from Hua Marketing.

by Tiffany Pigee.

When you work in the world of social media, one of the questions that you receive all the time is: “Do you have any suggestions on increasing my SEO?” One of the first questions that I ask back is: “Tell me what you know about SEO”, which helps me to weed out any bad information my inquirer has received.  The problem with outdated or self-serving SEO information is that it is often misleading or stated as a ‘one size fits all’ concept. Wrong.

Before you partner with the first person that tells you that they understand SEO, or throw in the towel, let me share a few SEO tips with you.

Read the rest of this article from Business 2 Community.

from SEO Design Solutions.

Theoretically, websites do not get stronger by themselves, they need help. While aging a website is a factor for prolonged growth in rankings, today’s SEO tip shared below works by virtue of on-site evolution in tandem with elevated digital trust and authority (the real purpose of SEO).

The undeniable value of adding topical theme-relevant content is imperative for long-term positioning. Why, you might ask? Because as your website grows, your opportunity to raise your website’s SEO ceiling (the range of competitive keywords you can rank for by default/virtue of your websites trust, age and theme) shift and evolve concurrently.

Read the rest of this article from SEO Design Solutions.

by Charissa Grandin.

When reading Google’s 32 page SEO Starter Guide, one thing is clear: your site visitors are the most important consideration in SEO optimization.

Read the rest of this article from LingoSpot.

by Chad Wiebesick.

Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. If your business puts video online, make sure it’s optimized for search engine.

Create a Company YouTube Page

The best thing you can do for your videos is to put them on YouTube. YouTube videos in particular show well in Google because Google owns the company. While there are many video sharing sites, YouTube is by far the most popular, even for B2B. B2B companies like Kinaxis and Corning are doing a great job creating videos and promoting them online.

In fact, Corning’s video has gone viral with over 15 million views. Kinaxis has won awards for their videos, breathing new life into a staid industrial company.  To really make your YouTube page stand out, go into the account settings and customize the page to match your company’s brand.

Read the rest of this article from Business2Community.

by Chad Wiebesick.

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines.

Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. You need to optimize your entire online presence, not just your website.

The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B.

Optimizing all your online content will bring more visitors to your website and ultimately generate more leads. With that said, here are 22 SEO tips to optimize your online B2B presence…

Read the rest of this article from Business 2 Community.

by Matt.

We’ve been doing quite a few posts about Search Engine Optimization (SEO) lately. SEO isn’t hard the same way calculus is hard, but it can be very time consuming and is constantly changing.

You can ignore it all together, but know you probably won’t get a lot of traffic from Google. You can pay someone to do it for you. Most of the providers you find cheap aren’t very good and the good ones are rarely cheap. The going rate for a firm to look at your site and make recommendations is often $750 to $1000+. That’s for a one time recommendation! To have them monitor and make ongoing recommendations or to actually implement to recommended changes would likely make you faint.

Read the rest of this article from Guerrilla Word Fare.

by Siddartha.

In order to succeed in the SEO arena, or in layman terms, to rank higher in the searchengine results, getting the basics right, can make or break things!

If you have got a great business and a great website in your hand, keep an eye of Google search results every day – it is fine, several times per day – to see the ranking. But, it won’t help just to see it if you are on page 3 or four – or may be not even ranking that high. Nothing went wrong – you’re not getting the basics right quite yet.

What you need is to do is little SEO. Yes, it is very much true that SEO is not a simple field, rife with contradictory opinions. Nevertheless, taking few simple points into consideration, it can help the site rankings to get better and better in the search engine results, and draw more visitors.

Read the rest of this article from Gadget Gage.

by Grant Crowell.

Online retailers are responding to audience demand for more product videos.  The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year. Yet while a lot of e-commerce business depends on product page SEO, very few retailers are taking advantage of the huge opportunity of optimizing their videos on their Websites for search results.

Here I talk about the many advantages for retailers and e-commerce enterprises with doing Website Video SEO for their product pages, and 12 of my top tips for what every retailer can, and should, do!

Read the rest of this article from Video-Commerce.

from Pronet Advertising.

In November of 2010, Google integrated local businesses into the search results for many queries.   Below is an example of an integrated search results page for “limousine service” in Los Angeles.  You immediately notice that there are different types of information on this page.

Maps, reviews, sponsored ads, a local 7-pack (A, B, C, D, E, etc.) and organic listings occupy this page, which makes getting prime real estate on it is more important than ever.  This is where a tight Local SEO strategy becomes incredibly important.  Here are 5 (often overlooked) Local SEO tips that can shape up your local SEO strategy and improve your local online visibility.

Read he rest of this article from Pronet Advertising.