This article was written by Jack Wogan.

SEO – if, by any chance you own an online shop, you work in IT, you have a personal blog or if you’re just a regular Internet junkie, you are familiar with these three letters. They stand for Search Engine Optimization and, according to Wikipedia; it is a process that helps increase of a web page or web site in search engines. This would be a general definition. A more commercial view of the process would unveil the fact that SEO is actually an Internet marketing strategy.

Read the rest of this article from Blog-Lessons.

The following 25 steps are your foundation to creating a successful and profitable Website. This list will always continue to expand as the Internet grows, but if you adapt these 25 proven strategies to your own marketplace, your online business should be a success.

1. Choose the right domain name
2. Choose the right web designer
3. Choose the right ISP and Web Host
4. Create a professional looking Website
5. Optimize your Website for the Search Engines and directories
6. Make sure your Website is easy to navigate
7. Establish your credibility early and in many different ways
8. Create lots of free information and up-to-date content
9. Write and publish your own Free Ezine
10. Gather customer testimonials & publish them on your Website
11. Establish great customer support right from the start
12. Choose products and services that sell easily on the Internet
13. Develop powerful benefit packed sales letter and ads
14. Follow-up all sales letters and ads at least 7 times
15. Test and re-test all marketing efforts
16. The power of Email Marketing is a key to online success
17. Use opt-in email marketing with autoresponders
18. Build up your own opt-in database
19. Sell over and over to your own house list
20. Accept credit cards and all other online payment options
21. Automate your Website to process orders and to track data
22. Create your own Affiliate or Associate program
23. Develop Joint Venture projects
24. Constantly work at building your Brand name Online
25. Make it easy for your visitors to return to your Website

“Step right up fellow search marketers, and get your tasty tips for ecommerce right here! I have to admit, my favorite number is “9,” so this list is already my favorite.

The below tips are especially for search engine optimizers (SEOs) actively working in the ecommerce field. Hopefully you can make use of these, and maybe even provide some tips of your own in the comments (or on your blog).

I’ll be speaking at SMX East in New York City next week—click here to drop below and see which sessions I’m on. I hope to see you there!

With that out of the way, let’s focus on these 9 Tasty Tips for Ecommerce SEOs, shall we?”

Read this article from Search Engine Land.

“One of the most powerful online tools that any online entrepreneur can use to quickly build up back links pointing to their sites is a blog or web log as it used to be referred to in the early days.

Actually there are very few other online tools that can be as effective as a blog in helping a webmaster build up the number of back links pointing to their site at high speed.”

Read this article from Your SEO Plans.

“There are many SEO tutorials who explain details about SEO optimization techniques of a web page. It`s well known the importance of the title, description, the right keywords, content, hyperlinks in text, quotes, dashes, design, layouts, all these thought for a better search engine optimization, of course details about html code, but all these details can be found easy with a simple search for “html tutorial” on Google or other search engine.”

Read this article from Doruman-Business.

Read this article from Get Niche Quick.

“Back in the early days of the web, it was commonplace to submit your site to thousands upon thousands of search engines. These days, the only major players in the search engine field (which account for over 90% of all searches) are Google, Yahoo and MSN/Live. Some companies charge you a fee to list your site on these search engines, but even then, there’s no guarantee you’ll be listed – much less for the niche keywords you want.

So what’s the solution? You can have the search engines come to you.”

1. What is your Website about? (What are your objectives?)

When someone first visits your Website, they’ll ask one question of everything your Website does, “What’s in it for me?” To be successful, your Website has to show your visitors what they’ll get from your site rather than from a competitor’s site.

2. Who is your Website for? (What is Your Niche Market)

When your Website is “well-niched,” you have created an Online presence that is so tightly focused in it’s market that potential clients and customers will seek you out – the right kind of customers who will purchase your services or products from you over and over again.

3. What is your USP? (Unique Selling Proposition)

Your Unique Selling Proposition (USP) is simply a short mission statement that reveals to your customers and clients what makes your business (or you) unique from the competition.

4. What is your PVR? (Primary Visitor Response)

The Primary Visitor Response is one of the most crucial elements of your entire Website. Before you begin to even think about Website design, graphics, content, advertising and marketing, you must know your PVR: what is the main action you want the visitor to take when they first visit the Home Page of your Website.

5. Visitor First Impressions (The Look and Feel)

When designing a commercial Website, graphics and pictures should not be used to just entertain your visitors – they should also be used to help your visitors focus their attention on your text.

6. Web Page Title (Important for Search Engines and Visitors)

Creating benefit-rich web page titles is one of the most important jobs of successful Internet Marketing. Each web page needs to have a title that answers the first-time visitor’s question, “What’s in it for me?”

7. Meta Tag Keywords (HTML Source Code)

“Key” words are the words someone uses to find your Website and they are one of the your most important marketing tools because if the proper “targeted search” words are not in the source code or in the content of your Website, the search engines won’t find you – and no one will ever visit your Website!

8. What is your URL? (Domain Name)

If you want your business to have a professional Internet presence, you should have your own domain name (URL) because it creates instant credibility and it will usually rank higher in the Search Engines.

9. The Importance of Credibility (Building Visitor Trust)

When people first visit your Website, they will be skeptical of what your Website tells them and hesitant to purchase your products and services. Online customers don’t want to buy from an unknown Website – they want to buy from an individual they can trust. (Social Proof)

10. Testimonials (Credibility – Customer Comments)

Testimonials and comments from satisfied customers are one of the best forms of advertising – but to be effective, they must be verifiable. (at the very least, use their full name, city, country)

11. Contact Information (Establishes Content Authority)

Because of the anonymity of the Internet, visitors to your site want to know whom they are dealing with and what their credentials are.

12. Products and Services (What is Your Website Selling)

To successfully market your products or services on the Internet today, you must first find out what people “want” (not “need”) then sell it to them! This “little known secret to Internet profits” is what all successful Online marketers follow: find the “want” first, and then find a product or service to fulfill that want!

13. Website Usability (Technical Information)

A good rule of thumb to follow when designing your Website is to assume that everyone who visits your site is new to the Internet. Therefore, your Website needs to follow the KISS principle. (Keep it Simple)

14. Website Structure (Ease of Navigation)

The single most important point to ease of Website navigation is how you design your links. The content of your Website needs to be divided into logical categories with easy to understand links so that a visitor is no more than 2 clicks away from where YOU want them to go.

15. Linked Pages (Used to Score High with the Search Engines)

Each search engine looks for keywords in a different way and they are constantly changing the way they do their searches. But one factor should remain constant – by including links on your pages that lead to other related Website resources, you will score higher in the Search Engines. You also want links coming back from other related Websites as well. (Always include a Links page.)