“I’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future. For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help. If you find this too technical, jump to the SUMMARY at end.

I read an interview today with Merry Elrick, author of the book “What’s the Truth about B2B Marketing ROI?” who says the following…”

Read this article from Marketing ROI.

“Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start. Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic.

However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. This guide is designed to help you track down those pieces and determine the ROI you’re getting on social media.”

Read this article from Mashable.

“If you’re using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI). Although the industry metrics for success are still being defined, the nature of link sharing and the opportunities of Twitter search create an environment ripe for tracking.”

Read this article from Open Forum.

Read this article by Zygote.

“Last week I (by the way, I am yongfook) was in Singapore to speak at the Blogout ‘09 event, organised by TDM. The audience was made up of advertising / PR agency professionals, mostly either curious about social media’s potential applications to their marketing strategies, or already aware of the benefits but unsure of how to concretely measure them. Below is the presentation I gave discussing how we can measure success and returns from social media campaigns.”

This article is from Venture Level – Entrepreneur.

If you think about it for a minute, the title speaks for itself. When a person, company, or group is foreseen as credible, the ROI of whatever they are trying to achieve is much higher than the ROI of the same goal from a company, group or person that isn’t as credible. As an entrepreneur, building credibility is probably on of the top things I would suggest you do act upon. When you are building a strong and credible reputation, everything else virtually follows it.

If you think about it with your work, whenever you are listening to a person with a higher rank than yours, you probably don’t question their statements as much as you question the person who works under you makes. But if it is me, I question everyone’s statements equally simply because I don’t base my work off of another persons thoughts.” Read article.