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13 Proven Strategies of Direct Response Marketing
1. define and identify your niche market
2. find a product or service people want to buy
3. develop your Unique Selling Proposition (USP)
4. create a product that is in demand
5. sell your product for the right price
6. know how and where to advertise
7. know how to write successful classified ads
8. know how to create winning sales letters
9. always list your product’s benefits
10. always give quality premiums
11. always give unconditional money-back guarantees
12. always test…test and re-test your ideas
13. create more products for back-end sales

