This article was written by Mitch Joel.

“When brands sit down to evaluate what they’re doing online and in the mobile channels, the first realization they have is that what they’re doing is usually not up to snuff with the massive amount of online usage that their consumers are engaged with. And more often than not, they also grapple with what their peers and competitors are doing in these spaces as well.

It’s all fine and dandy, as brands continue to try to out-design their competitors, but the digital landscape continues to evolve. And there’s a bigger, scarier realization that comes with just a little bit of scratching beneath the surface: Your website is not important any more.

Becoming a publisher of content online is what the digital channels are really all about.”

Read the rest of this article from the Vancouver Sun.