This article is from CopyBlogger.

“The key to online success is authority. The key to authority is knowing what the heck you’re talking about, and being able to express it well. So what’s the key to knowing what the heck you’re talking about?

One of the things that holds people back from creating information-based businesses is the insecurity that they’ll never be able to learn enough to be an expert. Here’s how to become insanely knowledgeable about nearly any subject under the sun.” Read rest of article.

1. What is your Website about? (What are your objectives?)

When someone first visits your Website, they’ll ask one question of everything your Website does, “What’s in it for me?” To be successful, your Website has to show your visitors what they’ll get from your site rather than from a competitor’s site.

2. Who is your Website for? (What is Your Niche Market)

When your Website is “well-niched,” you have created an Online presence that is so tightly focused in it’s market that potential clients and customers will seek you out – the right kind of customers who will purchase your services or products from you over and over again.

3. What is your USP? (Unique Selling Proposition)

Your Unique Selling Proposition (USP) is simply a short mission statement that reveals to your customers and clients what makes your business (or you) unique from the competition.

4. What is your PVR? (Primary Visitor Response)

The Primary Visitor Response is one of the most crucial elements of your entire Website. Before you begin to even think about Website design, graphics, content, advertising and marketing, you must know your PVR: what is the main action you want the visitor to take when they first visit the Home Page of your Website.

5. Visitor First Impressions (The Look and Feel)

When designing a commercial Website, graphics and pictures should not be used to just entertain your visitors – they should also be used to help your visitors focus their attention on your text.

6. Web Page Title (Important for Search Engines and Visitors)

Creating benefit-rich web page titles is one of the most important jobs of successful Internet Marketing. Each web page needs to have a title that answers the first-time visitor’s question, “What’s in it for me?”

7. Meta Tag Keywords (HTML Source Code)

“Key” words are the words someone uses to find your Website and they are one of the your most important marketing tools because if the proper “targeted search” words are not in the source code or in the content of your Website, the search engines won’t find you – and no one will ever visit your Website!

8. What is your URL? (Domain Name)

If you want your business to have a professional Internet presence, you should have your own domain name (URL) because it creates instant credibility and it will usually rank higher in the Search Engines.

9. The Importance of Credibility (Building Visitor Trust)

When people first visit your Website, they will be skeptical of what your Website tells them and hesitant to purchase your products and services. Online customers don’t want to buy from an unknown Website – they want to buy from an individual they can trust. (Social Proof)

10. Testimonials (Credibility – Customer Comments)

Testimonials and comments from satisfied customers are one of the best forms of advertising – but to be effective, they must be verifiable. (at the very least, use their full name, city, country)

11. Contact Information (Establishes Content Authority)

Because of the anonymity of the Internet, visitors to your site want to know whom they are dealing with and what their credentials are.

12. Products and Services (What is Your Website Selling)

To successfully market your products or services on the Internet today, you must first find out what people “want” (not “need”) then sell it to them! This “little known secret to Internet profits” is what all successful Online marketers follow: find the “want” first, and then find a product or service to fulfill that want!

13. Website Usability (Technical Information)

A good rule of thumb to follow when designing your Website is to assume that everyone who visits your site is new to the Internet. Therefore, your Website needs to follow the KISS principle. (Keep it Simple)

14. Website Structure (Ease of Navigation)

The single most important point to ease of Website navigation is how you design your links. The content of your Website needs to be divided into logical categories with easy to understand links so that a visitor is no more than 2 clicks away from where YOU want them to go.

15. Linked Pages (Used to Score High with the Search Engines)

Each search engine looks for keywords in a different way and they are constantly changing the way they do their searches. But one factor should remain constant – by including links on your pages that lead to other related Website resources, you will score higher in the Search Engines. You also want links coming back from other related Websites as well. (Always include a Links page.)

1. define and identify your niche market

2. find a product or service people want to buy

3. develop your Unique Selling Proposition (USP)

4. create a product that is in demand

5. sell your product for the right price

6. know how and where to advertise

7. know how to write successful classified ads

8. know how to create winning sales letters

9. always list your product’s benefits

10. always give quality premiums

11. always give unconditional money-back guarantees

12. always test…test and re-test your ideas

13. create more products for back-end sales

If you want to promote your services or your business online, you need a blog. A blog can help position you as the expert in your field as well as give you the opportunity to easily share your knowledge with thousands of interested people around the world.

The most common use of a blog is that of a journal, a piece of writing involving some aspect of the author’s day-to-day life. But blogs can also be a great tool for marketing your business & services as well.

The most important part of getting the most out of your blog is by becoming the “go to place” for information in your niche. That means creating a blog that is constantly updated and is accurate in the stories relating to the subject.

Blogs are also very “search engine friendly” in terms of keywords and ranking. The amazing thing about blogs is they are picked up by the search engines almost as quickly as one posts to it, which makes it a wonderful tool for SEO purposes. Just making a few blog posts can literally get you noticed immediately.

By posting daily blogs with the keywords of your business included in the content can have remarkable effects on the search engine ranking of your site and net you more traffic.

The best way to get traffic to your blog is by using free promotional methods. The key is to have something on your blog worth checking out once visitors get there.