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  • Top 7 Ways to Use Social Networking as Part of Your Marketing Plan
    Written by No Comments
    Last Updated: May 2, 2009

    Read this article from AlCorp.net

    “Social networking is more than just a craze; it’s revolutionizing the way businesses market to the whole world. Social networks have been around for several years now, but many people are still just getting started as they realize the potential. Social networking can increase your traffic and revenue more than you can imagine.”

  • Marketing Tips for Actors- Getting Your Ducks in a Row
    Written by No Comments
    Last Updated: April 15, 2009

    Read this article from Actors Life

    “Often when I speak to actors I mention our upcoming NY or LA “ActorMarathons or our Sitcom, Film, Commercial bootcamps taught by celebrity guest directors I’m always amazed that so many have to think about it for a while or they ask the question, “When’s the next one?”

    I wonder if they really WANT to be successful working actors or if they just want to keep doing the same old, same old- having a day job and putting off attaining their real career.

    What is it that keeps good talented actors from achieving success??”

  • 115 Marketing Strategies For Small Business
    Written by No Comments
    Last Updated: April 12, 2009

    Read this article from Mike Michalowicz

    “The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?” With this in mind, I asked for help from the TPE community and here is what I got… 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may take your business to a whole new level!”

  • Despite Recession, More Than 50% of Marketers Increase Spending on Social Media
    Written by No Comments
    Last Updated: April 5, 2009

    This article is from Read Write Web.

    “In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less. Given this type of economic reality, it’s surprising to hear of an industry reporting an increase in spending on anything, much less on something as new as social media. Yet that’s exactly what’s occurring.

    According to a new Forrester Research survey of 145 global interactive marketers in both B2B and B2C companies with more than 250 employees, the use of social media as a marketing tool is on the rise. What’s more, Forrester reports that over 50% of marketers said they will be increasing their spending on social media marketing in the coming months.” Read article.

  • Be It Twittering or Blogging, It’s All About Marketing
    Written by No Comments
    Last Updated: April 1, 2009

    This article is from The New York Times.

    “Passionate New York Jets fan. Keen Knicks fan. Spends hours a day on the social networking sites Twitter, Facebook and Tumblr. Imbued of an entrepreneurial spirit — he even dreams of owning the Jets someday.

    Gary Vaynerchuk may sound like an all-American boy, but at 33 he is a successful, grown-up businessman who has put his enthusiasms — and his penchant for publicity — to work in achieving 15-fold sales growth in his family’s wine business in the last decade, to $60 million.” Read article.

  • Writing articles is a cost-effective marketing tool for businesses
    Written by No Comments
    Last Updated: March 28, 2009

    This article is from Copy Doodle.

    “Submitting online articles to reputable article directories, popular bloggers, social media sites, social bookmarking sites, and online publications is an excellent way to increase SEO.” Read article.

  • Why You Must Know Direct Marketing Techniques
    Written by No Comments
    Last Updated: October 9, 2008

    If you want to successfully promote yourself and your services on the Internet; if you need to market and distribute your Independent films or videos online; if you want to advertise your film related products from your own Website or Blog; you need to first know and understand the principles of Direct Response Marketing!

    Direct Response Marketing is simply targeting the best possible market for your product or service, creating an irresistible marketing message and then delivering that sales message to only those people who are most likely to respond and buy!

    Different markets have different “hot buttons.” That’s why knowing who your market is, is so important before you begin selecting a product or service to offer them. And knowing what motivates people in your market to buy is powerful knowledge.

    Success in Online Marketing is almost always market driven (sell products people want to buy) rather than product driven (sell products you want to sell.) The more you find out about what interests your market, the better your chances will be of coming up with a successful Online product or service.

    This “little known secret to Internet profits” is what all successful Online marketers follow – find the “want” first, and then find a product or service to fulfill that want!

    REMEMBER – Most of the techniques used in Direct Response Marketing – from targeting your niche market, qualifying your leads and creating the offer to writing great copy, testing your ads and closing the sale – are 100 % transferable to Online Marketing!