Social Media and Internet Marketing for Creative People » marketing

12 Things to Do After You’ve Written a New Blog Post

Trilby Jeeves — Wed, 09 Mar 2011 20:12:32 +0000

By Brody Dorland

You’ve just finished writing a great new blog post. You’re excited that you’ve shared your ideas and expertise with the world. But what should you do next?

As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key. A strong corporate blog can pay big dividends in the form of increased customer engagement and search engine rankings. But what many companies forget is the “marketing” part of content marketing.

Read the rest of this article from Brody Dorland

Teen Marketing Tips

Peter D. Marshall — Sun, 02 May 2010 12:29:59 +0000

This article was written by Brian Theriot.

“Whether you are Nike, Adidas, Red Bull, or face being saddled with the mundane task of attracting teens to enroll in your college or university, the teen audience is a tough crowd to capture.

Marketing professionals focused on the teen consumer must have an understanding of social media, online sites, virtual worlds, YouTube, twitter, facebook, MySpace, and text messaging, the latter being the number one vehicle of teen communication.”

3 Killer Tips to Ramp Up Your Video Marketing on YouTube

Peter D. Marshall — Sat, 10 Apr 2010 12:29:53 +0000

This article was written by Fabian Tan.

“YouTube enjoys a high degree of popularity and attracts millions of visitors every day not just from the U.S.A., but also several Asian nations. No wonder therefore that online marketers consider YouTube as the magic wand. The YouTube marketing secrets discussed below will help you enhance your experience with YouTube.”

Read the rest of this article from Social Media Bits.

YouTube Video Marketing Tips

Peter D. Marshall — Sat, 09 Jan 2010 12:04:49 +0000

This article was written by Andrew Green.

“Marketing through YouTube is a popular and advantageous way to sell products and services or to attract new visitors to your website. However, it is absolutely vital that you understand what it takes to create an effective YouTube video marketing endeavor, because there is much more to the process than simply posting a video about your product and hoping for the best. Here are some of the best YouTube video marketing tips and a little bit about what they can do for your marketing endeavor online.”

Read this article from Work Around Proxy.

How to Calculate Marketing ROI

Peter D. Marshall — Fri, 27 Nov 2009 03:29:32 +0000

“I’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future. For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help. If you find this too technical, jump to the SUMMARY at end.

I read an interview today with Merry Elrick, author of the book “What’s the Truth about B2B Marketing ROI?” who says the following…”

Read this article from Marketing ROI.

Secrets Of Marketing Your Products In Forums

Peter D. Marshall — Fri, 23 Oct 2009 00:18:21 +0000

“People often forget an untapped market for your products is a wealth of forums and discussion boards filled with potential buyers of your products. These prospective buyers join forums for many different reasons. They could include social contacts, the search for solutions to problems and the hunt for great bargains offered by other members.”

Read this article from New Breed Marketer.

Social Media Marketing Needs to Grow Up

Peter D. Marshall — Mon, 12 Oct 2009 22:49:57 +0000

“My theory: The model espoused by most of Social Media Experts can be summed up as build relationships: listen, respond, converse. The problem is that doing this is time-consuming and resource intensive. That was fine with SMM was young. Now, the strategy needs to change. As the demographics of social networks change and the types of businesses trying to market through them broadens, this relationship model fails.”

Read this article from Neicole Crepeau.

Maximize Your Social Media Marketing by Focusing Only on a Few Sites

Peter D. Marshall — Sat, 03 Oct 2009 21:11:06 +0000

“One mistake I routinely see with bloggers is stretching themselves to thin when it comes to social media marketing. They hear about the benefits of social media so they join 10 social media sites and start marketing on each of the sites. After the initial excitement wears off, they find themselves stressed out trying to keep up with each site. And they’re disappointed because they’re not getting the results they expected.

The reason the above strategy doesn’t work very well is because social media promotion requires time, patience, and focus. It’s hard to devote the necessary time and focus when you’re juggling a lot of sites. Remember the old saying, “More is not always better.”

Social media is like the real life social environment. What does it take to influence a group of people in real life? It takes time and focus on those people to earn their trust. You need to add value to their lives for an extended period of time.

Consider the people that you trust offline. Chances are they are people you have know for a while.”

Read this article from Performancing.com

Seven Ways to Repurpose Your Blog in Other Marketing Tools

Peter D. Marshall — Thu, 24 Sep 2009 12:48:49 +0000

“It doesn’t matter who you are or what business you are in, marketing can be a time consuming process. For many, the idea of writing a blog, using social media, creating a podcast, putting material up on YouTube and a host of other marketing tools can seem overwhelming.

However, with a little planning, it doesn’t have to be. The key is taking one piece of content or one idea and using it multiple ways. The initial concept and the initial creation of a piece of marketing content is the hardest part. Once it’s there, reusing it in other ways and on other platforms is simple and takes much less time. Here are seven simple ways you can repurpose your blog posts to create some powerful marketing tools.”

Read this article from Baby Boomer Entrepreneur.

Writing for the Internet – How to Market Yourself on the Web

Peter D. Marshall — Sun, 31 May 2009 17:41:02 +0000

Read this article from Tastarino Ltd.

“Writing articles for online newsletters and websites can be a low cost, effective and powerful way of marketing yourself to new clients.

Writing for the Web, however, is quite different from writing for other formats. For example readers tend to scan texts more. Often one search can uncover a number of relevant or not relevant articles instantly. The reader must then sift through and find the appropriate ones quickly, offering little time to actually read your article unless it passes the initial scan.

If you want to make the most of the opportunities the Internet provides, here are 12 tips on writing articles for the net…”