This article was written for ZippyCart.

“Ecommerce software companies love to advertise that they’re SEO friendly, which is why most ecommerce solutions provide a variety of tools for you to optimize your storefront.  Unfortunately, unless you’re an SEO expert, you may not even know how to harness the full potential of these tools.  In this series of SEO Tips for Ecommerce Success, I first spoke about choosing an SEO firm to drive traffic to your online store, which is a great way to get your site optimized if you don’t have the time to do it yourself and have the money to hire an expert. ”

Read the rest of this article from ZippyCart.

This article was written by Subhash Chand Bassi.

“Many entrepreneurs, small and private businesses, and individual affiliates, hire freelance writers for SEO writing (also known as “search engine optimization” writing). SEO writing involves writing keyword-rich articles to rank the client’s website higher in search engines and generate more website traffic. SEO articles are less informative and less entertaining than articles you would write for magazines.”

Read the rest of this article from SEO Tips and Tricks.

This article was written for Marketing Loudly.

“Use Google’s Keyword Tool and Google search results to research your keywords – for free. There are paid tools like WordTracker out there, but the Google tools are free and work very well. A no-brainer in my book.

As well, there are literally hundreds of books and articles covering this topic in great depth, so I’m only going to cover the very basics here.

The Google Keyword Tool provides the number of monthly searches for any phrase you type in. Type in your main keyword phrase, and make a note of the amount of searches.

Once you have that data, simply type the same keyword into Google itself – like you’re doing a normal search. Compare the number of monthly searches for the keyword phrase against the number of other websites targeting that same terms.”

Read the rest of this article from Marketing Loudly.

“If all this Make Money Online stuff is like a foreign language for you, you’re probably wondering – what are keywords. If you’re new to the world of blogging or building a website you might not have ever come across the term.

As with every discipline, there is always terminology to learn and this is, by far, the most important term in the world of the internet. Everything you do, when building a blog or website, will be determined by keywords.”

Read this article from Webshooz.

“Keyword research is a gem of the Internet age. Never before has there been so much information available about the mindset of your potential customers.

In the past, marketing managers relied on very narrow slices of data (such as surveys and usability tests). While these are still useful, keyword research is a new dimension that provides insight into a much broader audience.

When you’re planning to launch a new Web site, you need to figure out how to structure that site. There are many different factors to consider, such as your market space (obviously), the specific products and services you’ll offer, and what your competitors are doing. You should also consider how to build a site that’s easy to use and helpful for users.”

Read this article from Search Engine Watch.

“If all this Make Money Online stuff is like a foreign language for you, you’re probably wondering – what are keywords. If you’re new to the world of blogging or building a website you might not have ever come across the term.

As with every discipline, there is always terminology to learn and this is, by far, the most important term in the world of the internet. Everything you do, when building a blog or website, will be determined by keywords.

There are many useful free webmaster and seo tools available online but if you don’t know what the basic inputs are, they’re useless.

You could say Keywords are the keys to the kingdom and they unlock the information on the world wide web. Your keyword research is one of the most important activities you will do.”

Read this article from Webshooz.

Read this article from Carone Enterprises.

“Marketing and optimizing a website for search engines is a broad topic. There are many factors to consider when heading out with the goal of improving your website’s visibility and ranking within various search engines.

In part one I will discuss the highly requested topic of website keywords. In follow-up articles I will cover additional topics such as page ranking, pay-per-click advertising campaigns, the marketing techniques to avoid, and the latest analysis technologies including eye tracking software.”

Read this article from SEO WeBay.

“Almost all SEO’s agree that having your keywords in the “title” tag is important for ranking
Is it? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis. We also decide to find out if repeating your keyword more than once was a factor in ranking.”

By posting daily blogs with the keywords of your business included in the content can have remarkable effects on the search engine ranking of your site and net you more traffic.

Getting picked up in search engines can lead to huge masses of traffic heading to your site everyday. The amazing thing about blogs is they are picked up by the search engines almost as quickly as one posts to it, which makes it a wonderful tool for SEO purposes.

Another way blogging can help your sites search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score: the more unique, the content, the higher the quality score.

If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with original, daily posts, the quality score becomes much better, and the site gets ranked much higher when people are searching for your keyword terms.

1. What is your Website about? (What are your objectives?)

When someone first visits your Website, they’ll ask one question of everything your Website does, “What’s in it for me?” To be successful, your Website has to show your visitors what they’ll get from your site rather than from a competitor’s site.

2. Who is your Website for? (What is Your Niche Market)

When your Website is “well-niched,” you have created an Online presence that is so tightly focused in it’s market that potential clients and customers will seek you out – the right kind of customers who will purchase your services or products from you over and over again.

3. What is your USP? (Unique Selling Proposition)

Your Unique Selling Proposition (USP) is simply a short mission statement that reveals to your customers and clients what makes your business (or you) unique from the competition.

4. What is your PVR? (Primary Visitor Response)

The Primary Visitor Response is one of the most crucial elements of your entire Website. Before you begin to even think about Website design, graphics, content, advertising and marketing, you must know your PVR: what is the main action you want the visitor to take when they first visit the Home Page of your Website.

5. Visitor First Impressions (The Look and Feel)

When designing a commercial Website, graphics and pictures should not be used to just entertain your visitors – they should also be used to help your visitors focus their attention on your text.

6. Web Page Title (Important for Search Engines and Visitors)

Creating benefit-rich web page titles is one of the most important jobs of successful Internet Marketing. Each web page needs to have a title that answers the first-time visitor’s question, “What’s in it for me?”

7. Meta Tag Keywords (HTML Source Code)

“Key” words are the words someone uses to find your Website and they are one of the your most important marketing tools because if the proper “targeted search” words are not in the source code or in the content of your Website, the search engines won’t find you – and no one will ever visit your Website!

8. What is your URL? (Domain Name)

If you want your business to have a professional Internet presence, you should have your own domain name (URL) because it creates instant credibility and it will usually rank higher in the Search Engines.

9. The Importance of Credibility (Building Visitor Trust)

When people first visit your Website, they will be skeptical of what your Website tells them and hesitant to purchase your products and services. Online customers don’t want to buy from an unknown Website – they want to buy from an individual they can trust. (Social Proof)

10. Testimonials (Credibility – Customer Comments)

Testimonials and comments from satisfied customers are one of the best forms of advertising – but to be effective, they must be verifiable. (at the very least, use their full name, city, country)

11. Contact Information (Establishes Content Authority)

Because of the anonymity of the Internet, visitors to your site want to know whom they are dealing with and what their credentials are.

12. Products and Services (What is Your Website Selling)

To successfully market your products or services on the Internet today, you must first find out what people “want” (not “need”) then sell it to them! This “little known secret to Internet profits” is what all successful Online marketers follow: find the “want” first, and then find a product or service to fulfill that want!

13. Website Usability (Technical Information)

A good rule of thumb to follow when designing your Website is to assume that everyone who visits your site is new to the Internet. Therefore, your Website needs to follow the KISS principle. (Keep it Simple)

14. Website Structure (Ease of Navigation)

The single most important point to ease of Website navigation is how you design your links. The content of your Website needs to be divided into logical categories with easy to understand links so that a visitor is no more than 2 clicks away from where YOU want them to go.

15. Linked Pages (Used to Score High with the Search Engines)

Each search engine looks for keywords in a different way and they are constantly changing the way they do their searches. But one factor should remain constant – by including links on your pages that lead to other related Website resources, you will score higher in the Search Engines. You also want links coming back from other related Websites as well. (Always include a Links page.)