“The success of my current blog, Sasstrology, is partially a fluke. A few years ago, I was blogging regularly at Lunar Tunes Astrology. Most of my posts were about the New and Full Moons. However, I found – through the use of a blog statistics tool like Google Analytics – that many of my new readers found the blog by searching for stuff like, “How to get a Scorpio man interested.”

Although I never explicitly wrote about the astrology of seduction, there was enough content in my blog posts (and from reader comments) that Google matched its googlers with my blog.”

Read this article from Jeffrey Kishner.

“Now that we’ve discussed some of the basics of using Google Analytics, let’s move on and explore some other useful features and tools.

First, we’ll look at how Google Analytics plays a part in measuring social media traffic. Then, we’ll review how it can help with tracking phone conversions. Finally, we’ll look at how to link your AdWords account to your analytics account for better ROI tracking.”

Read this article from Search Engine Watch.

The latest tips, news and resources straight from the Google Analytics team.

This article is from Wikipedia.

“Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.” Read rest of article.

The success or failure of your website depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form, signing up to your free ezine, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency.

Tracking is one of the most important things you will need to do with your website. Do you REALLY know how your Web site is performing? Do you really know where your Web site visitors are coming from? What search engines are people using? What keywords are they using to find you? What is your “Return on Investment” on your pay-per-click campaigns.

What to Track and Measure

1. How many people visited your site
2. What keywords they used to get there
3. How often do people come back
4. What pages are looked at (highest to lowest)
5. Which pages aren’t looked at all
6. What percentage of your visitors turn into customers
7. Referrals – what search engines, pay-per-click / ad campaigns or Web sites are driving traffic to your Web site?
8. Visitor Behavior – what traffic patterns do visitors use to wind their way through your Web site? Are there patterns that you can identify in regards to the path visitors use to navigate your site?
9. Search Engine Rankings – Where do you rank for specific keywords or key phrases with various search engines or directories?