Read this article from WebSpiner.

“If you are anything like me, you work extremely hard to get people to come to your web site. This eats up a significant portion of very single day – well over half my “web site” time is spent getting people to visit. Most of the remainder of the time is spent adding new content, since I write anywhere from one to four articles per day.

So it seems like a shame that someone could visit, like what he sees, and then leave, never to return. All that time, and so little gain. After all, my purpose is to educate, and education must be a constant part of someone’s life to be truly valuable.”

This article is from Vernacularism.

In pursuit of a paid model for content, many businesses offer newsletters for a fee or ebooks. These models offer pros and cons. Some organizations send out two newsletters: fee and free. The free version has the basic, watered-down contents found in the fee version to entice readers into wanting more and paying for it. But is it worth the time and energy to do this?” Read article.

This article is from E-Zinez.

“Selling advertisements in your E-Zine can add value to your publication. The value occurs when you recognize and respect the three distinct relationships that need to exist in a mutually beneficial way for your advertising to be effective.” Read rest of article.

This article is from E-Zinez.

“As you would expect, there are many ways to deliver your e-zine. In this section you can find several solutions to e-zine delivery. If you work for a company with your own in-house server, you will want to talk to your system administrator about mailing list software.” Read rest of article.

This article is from Free Press Release

Here is a list of 12 tips to help publicize your ezine. Read list.

This article is from E-Zinez.

“Email your message directly to thousands of prospective customers! With e-zine advertising you can reach very specific audiences at an affordable price! Since E-Zines are subscription based, the E-Zine advertising solution is SPAM-FREE.” Read rest of article.

This article is from E-Zinez.

“Do you struggle with writing articles for your E-Zine? Wish you had more time to devote to developing ideas and content? Well, you are definitely not alone. Due to the exploding popularity of E-Zines as marketing tools, many small business owners find themselves wearing yet another hat – that of E-Zine publisher. Most likely, you have also taken on the additional roles of writer, editor, and mailing list manager.

The concern I hear most often from new E-Zine publishers is, “I am already so busy. I don’t have time to think about coming up with an idea for an article much less writing one.” Sound familiar? Your answers might be closer than you think!” Read rest of article.

This article is from E-Zinez.

“E-zines are sent as plain old vanilla text files. By sending your e-zine as **text-only**, you ensure that not only can you reach the widest possible online audience, but that your audience will see your message the way you sent it.

Forget all the really cool stuff for now. You are going to send your e-zine as text: the lowest common denominator on the internet. Why? So anyone, anywhere with any e-mail program can read your message.” Read rest of article.

This article is from E-Zinez.

“Does the mere mention of the word “Research” conjure up visions of late nights at the library, endless searches, or just in general a feeling of—blech!!!

Don’t panic. Market Research can be your new best friend! Why? Because it will help you to focus on what you want from your e-zine. Start your Market Research by completing the following Questionnaire, Quiz and Checklist. It’s easy and fun. You will soon be on your way to developing a successful e-zine!” Read rest of article.

Email marketing is one of the best ways to get the word out about your service product. Email is cheap and efficient, but from the recipients’ point of view, it can also be annoying and very invasive. For this reason, you need to know how to persuade your audience that your email letter is worth their time, and that you are not offering them another piece of spam email.

Ezines are essentially email newsletters that contain content, graphics, links and subtle forms of advertising. In general, ezines should be informative and useful to the subscriber but should also serve some type of marketing purpose as well.

The best way to get subscribers (your list) for your ezine is to create some free content that interested visitors need to register their email address to receive additional information from you.

The copy in your e-newsletter should contain valuable information that will be useful to your readers. You can also include objective articles, product reviews or shorter articles containing useful tips. Links to your own websites or to other websites which might be of use to your target audience should also be included.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials. The more opt-in marketing email is sent, the more chances there is to eventually make sales.

To do this, you must build a list of all those who want to subscribe to your opt-in marketing list. This is the best kind of list since these people have already shown interest in what you have to show and sell since they have willingly signed up for your list. (Anti-spam)

If people like what they see and read on your site, then they surely would want more. Ezine newsletters are an effective way to attract them back to your site.