“These days, businesses want to be continually engaging with their customers.  This requires the constant creation of content.  Some of this content can be self-promotional in nature, but the quickest way to find yourself ignored in the social media universe is to repeat yourself like a broken record.  I recommend that companies looking to engage customers without overloading them with advertising find ways to position themselves as an expert in their industry, either by creating original content or passing along useful content from others.

For example, I work with a modeling agency that’s constantly posting content about the fashion industry.  It’s not a novel concept, by any stretch, but it works because when people choose to follow you on social media, they are signaling that they are interested in your field and look to you as a reliable source.  This makes social media an excellent way for companies to keep themselves on the top of consumers’ minds.   In short, creating and passing along information in a particular field brands you as an expert in that arena.”

Read this article from New England Social Media.

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“If you are looking or about to start looking for a new job, this article is for you. Once you have your resume ready it is time to embrace modern technology and look into creating your visual image as a professional. No, I do not mean attaching your photo along with the resume. I am talking about creating your powerful and dynamic image as an expert in your field.”

Read this article from Margaret Buj.

Read this article from Pencil Pages.

“Yes, the Information Age is dead. We stand at the cusp of a new era. We used to live in the Information Age, but you know how it goes when everyone jumps on the bandwagon. Too much of a good thing became a bad thing. I know you feel it. We both know that everyone is glutted with more information than we know what to do with. You surf the web and there is page after page of information, right? But how do you sort and sift through it all and solve your problems? How do you get what you need quickly?

We used to want information, but now we want something better. That is why we are at the dawn of a new age. The Recommendation Age. People don’t want information. They want solutions to their problems, and that means they need information filtered through the expertise of someone who has gone before them. And that’s going to be you! You will write your book and become a noted expert in your field.”

Read this article from Do It Marketing.

“When it comes to marketing your services, two facts hold true.

One is, when things are important to people, they buy — or at least attempt to buy — from a recognized expert.

The other is, to be most profitable, you must differentiate yourself from your competition. One of the most effective ways to differentiate yourself is to be a recognized expert in your field.

So why don’t more people market themselves as experts? It’s simple. It’s only because they do not believe themselves to be worthy of the title.”

Read this article from Filbuti Corp.

“How well known are you in your field? Locally? Regionally? Nationally? Internationally? With the advent of the internet, broad band multi-media and their impact on global communications, you could become a “household name” and “thought leader” in your field no matter where you live or work. Write and publish articles and press releases. Speak at seminars, workshops and conferences. Participate in online forums and discussion groups. Starting a blog, putting up a website, or writing and publishing an online newsletter or a book will all aid in getting your name “out there”, known and recognized.”

Read this article from Blogging Tips.

“The single most successful technique I have used to increase my blog’s readership is the creation and free distribution of relevant ebooks.

By writing and offering ebooks for free distribution, you offer potential visitors a great incentive to visit (or subscribe to) your blog. What’s more, ebooks have the potential to become viral marketing tools, enhancing visibility of your site and your status as an “expert” in your field.”

This article is from Johnson Literary Agency.

“Galleycat pointed me in the direction of this blog post today from Seth Godin. And then I pointed it over to the crew at Twitter to chat about. It is a post clearly directed at agents (i.e. me!) so of course I’m mulling it over heavily. And after tossing it past those editors and agents and authors in the Twitterverse (yeah, I did say that), I thought I’d put it all together here.” Read article.

This article is from Life Hack.

“I’ve been thinking lately, what makes someone an “expert” in his or her field? Apparently Lorelle VanFossen has been thinking the same thing, because she recently wrote a post called What Gives You the Right to Tell Me? at The Blog Herald that explores the issue of expertise in some depth.” Read rest of article.

This article is from CopyBlogger.

“The key to online success is authority. The key to authority is knowing what the heck you’re talking about, and being able to express it well. So what’s the key to knowing what the heck you’re talking about?

One of the things that holds people back from creating information-based businesses is the insecurity that they’ll never be able to learn enough to be an expert. Here’s how to become insanely knowledgeable about nearly any subject under the sun.” Read rest of article.

If you want to promote your services or your business online, you need a blog. A blog can help position you as the expert in your field as well as give you the opportunity to easily share your knowledge with thousands of interested people around the world.

The most common use of a blog is that of a journal, a piece of writing involving some aspect of the author’s day-to-day life. But blogs can also be a great tool for marketing your business & services as well.

The most important part of getting the most out of your blog is by becoming the “go to place” for information in your niche. That means creating a blog that is constantly updated and is accurate in the stories relating to the subject.

Blogs are also very “search engine friendly” in terms of keywords and ranking. The amazing thing about blogs is they are picked up by the search engines almost as quickly as one posts to it, which makes it a wonderful tool for SEO purposes. Just making a few blog posts can literally get you noticed immediately.

By posting daily blogs with the keywords of your business included in the content can have remarkable effects on the search engine ranking of your site and net you more traffic.

The best way to get traffic to your blog is by using free promotional methods. The key is to have something on your blog worth checking out once visitors get there.