1. Choose the right domain name
2. Choose the right web designer
3. Choose the right ISP and Web Host
4. Create a professional looking Website
5. Optimize your Website for the Search Engines and directories
6. Make sure your Website is easy to navigate
7. Establish your credibility early and in many different ways
8. Create lots of free information and up-to-date content
9. Write and publish your own Free Ezine
10. Gather customer testimonials & publish them on your Website
11. Establish great customer support right from the start
12. Choose products and services that sell easily on the Internet
13. Develop powerful benefit packed sales letter and ads
14. Follow-up all sales letters and ads at least 7 times
15. Test and re-test all marketing efforts
16. The power of Email Marketing is a key to online success
17. Use opt-in email marketing with autoresponders
18. Build up your own opt-in database
19. Sell over and over to your own house list
20. Accept credit cards and all other online payment options
21. Automate your Website to process orders and to track data
22. Create your own Affiliate or Associate program
23. Develop Joint Venture projects
24. Constantly work at building your Brand name Online
25. Make it easy for your visitors to return to your Website

You’ve most likely had an email newsletter for your company for much longer than you’ve had a presence on social media sites.  But now that you do both, the two can go hand-in-hand, with email creating an opportunity to extend your presence on social media sites, and social media sites providing a way to get more email subscribers.

At the moment though, most marketers aren’t connecting the dots.  According to a recent study published by eMarketer, 48% of marketers include “forward to a friend” features in their emails, but only 13% include features that make it easy to share content on social networks.  Here’s a look at how to close the gap, and why it’s so important that you do.”

Read the rest of this article from Open Forum.

Read this article from XDXY eMarketing Tips.

Let’s start with the barebones of email marketing, and how it so important for anyone wanting to do business online.”

Read this article from Very Easy Driving.

“Now you may have heard the saying “the money is in the list”. Today, I’m going to start off with discussing what email marketing is all about and give you a basic heads-up on the subject. In the next two lessons, I’ll also discuss email marketing strategies and the tools (including a complete walkthrough) for setting up and managing your very own email marketing campaign .

Let’s start with the barebones of email marketing, and how it so important for anyone wanting to do business online.”

“One of the strongest tools in an Internet marketer’s arsenal is email – and with good reason. Getting a big list of targeted prospects together is a tremendous asset to have. Yet, many people stumble when looking to construct their lists because they don’t know how to get started. Just how does someone begin getting people to opt-in?”

“All online businesses, no matter how big or how small, will sooner or later become overwhelmed with how many emails responses they have to send out on a regular or weekly basis. If you?ve been looking for help with your email troubles, it may be the time to invest in an autoresponder. With the help of an autoresponder, you?ll have no trouble keeping up with your email. All you need to do is get yourself an autoresponder and write the scripts. Once you have installed it ? your business will be on device and you?ll be free from answering hundreds of emails.” Read article.

“Ever wondered what makes more money: blog, email or Twitter? I had a chance to test the three channels recently and the results were extremely interesting. I should also note that a few of my Internet marketing friends are calling me nuts to reveal this information for free. But hey, you come to John Chow dot Com to see what I had for lunch and how I make money online.” Read article.

“Size matters when it comes to an e-mail’s subject line, according to a new study of more than a billion e-mails, but it’s not the only consideration for Canadian job seekers, corporations and even parents who want their messages to stand out amid fierce inbox competition.

The research conducted over a one-year period by the world’s largest permission-based e-mail marketer found that while shorter subject lines generally outperform longer ones, word choice and order are also “vitally important” to decreasing the probability e-mail will be deleted before it’s even opened.” Read rest of article.

We all know and understand the power of email and how it can affect our lives. Truly, the service that email provides, achieves our desire of easy and immediate results to our mails. Undeniably, email provides higher response rates than direct mail or even to online banner advertising. That is why most businesses today, use email as part of their marketing strategy. Using email as a form of internet marketing is called email marketing. A form of advertising using emails as a means of communicating commercial messages to an audience.

Emails are easy to generate and to retrieve as well. The call to action is clear with the easy to click links features it provides, that is why email marketing generates an immediate response. Business of all types and sizes can achieve outstanding results with email marketing. It is one of the most powerful marketing tools available today which requires only a small amount of time and an even smaller amount of money.

When used properly, Email marketing as a marketing tool can help increase your sales conversion. It can also generate repeat sales, up-sell and cross-sell products and services and retain more customers. As compared to traditional media, email is fast, extremely cost effective, personal and interactive.

1. Cost effective because it reduces marketing costs for no printing required, mailing or media expenses.

2. Generate repeat sales, up-sell or cross-sell products for it allows more frequent customer contact which translates into higher revenues.

3.The reduction of costs and timeliness associated with email marketing allows business to communicate with customers more frequently and thus retaining them.

4. Email marketing enables you to take on the initiative to communicate with your existing customers and even prospects rather than waiting for them to go to your website. An effective way to drive site or store traffic, develop loyalty among customers and thus increase your sales.

On the other hand, when you do email marketing you should not only think of your own purpose of sending mails. You send mails with the purpose of increasing your customer’s base, enhancing relationship with your current customers or convincing them to buy your product. But you should consider also other factors that your customers will likely read your emails or it will just fall to look like a spam. So right timing is in all things the most important factor. The right message to the right person is only the right message to the right person if it arrives at the right time. Always think of the right time to send your email. Otherwise, your efforts will go to nothing. Many companies now send unsolicited bulk email or spam. To avoid this to happen, consider triggers to your emails that your customers would likely to respond to them.

Another thing that the email features is the measurable results. You can easily test and view statistics of email campaigns or which message generates the best response and alter your campaign accordingly.

Gwyn Estember is an employee of DotComSecrets which teaches various internet marketing strategies to internet business owners.

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