“If your online marketing agency has advised you to have a blog, a Facebook fan page, or a Twitter account so that you can get more content just to attain additional search engine rankings, you might want to stop and ask why. Many online marketing companies suggest these tactics to gain yet another ranking in the search engine results. While this tactic works at first, eventually, if your content isn’t seen as valuable, you’ll lose that search engine ranking.”

Read this article from Search Engine Watch.

“One of my favorite Web marketing tools is a business blog; it can help with search engine optimization, establishes you as an expert in your field, improves your communication, enhances PR and more.

However, you still need to be promoting your blog to drive traffic there and make it work for you. Here are # of ways you can market your blog…”

Read this article from Invision-Graphics.

“So, you’ve developed a website for your small business. It has a clean design and uncluttered layout, accented by aesthetically pleasing graphics. Your web designer has ensured that it is accessible to all Internet users, no matter which browser or screen resolution they’re employing. As you browse the final product, you realize how easy it will be for your potential clients and customers to navigate to all of your website’s pages.

You may think that you website is complete – but it’s not. In fact, a website should never really be complete. It’s a fact that search engines such as Google give sites that are frequently updated higher rankings in the search results. What is the best way to update your website on a regular basis? The answer is content!”

Read this article from Better Life Ahead.

Read this article from E-Biz Dir

How the Content for Your Website Can Bring Your Business Success or Failure.

This article is from Chris Rudolph.

“4 Secrets to Turn Any Business Into a Successful Web Business – Part 1. There are a few secrets that I’d like to share with you. You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the first part of the 4 article series.” Read article.

This article is from SeoUnique Blog

“For years now the hype behind content “being king” has always seemed a little exaggerated to me. Sure content is important but the power of links has always seemed to outweigh ranking performance every time. Content should always be the foundation to a good website with the users experience in mind, following this methodology usually produces good results, but never amazing ones, especially in competitive industries.” Read article.

This article is from Freelance Switch.

“What’s the biggest benefit to you in being a freelancer? For me, it’s the beauty of having the freedom to choose what I work on, especially when maintaining multiple skills. That means that you can mix entrepreneurial endeavors with your freelancing. In fact, if you have expert skills in something, creating expert content between projects builds up a long-term stream of revenue.” Read rest of article.

If you want to promote your services or your business online, you need a blog. A blog can help position you as the expert in your field as well as give you the opportunity to easily share your knowledge with thousands of interested people around the world.

The most common use of a blog is that of a journal, a piece of writing involving some aspect of the author’s day-to-day life. But blogs can also be a great tool for marketing your business & services as well.

The most important part of getting the most out of your blog is by becoming the “go to place” for information in your niche. That means creating a blog that is constantly updated and is accurate in the stories relating to the subject.

Blogs are also very “search engine friendly” in terms of keywords and ranking. The amazing thing about blogs is they are picked up by the search engines almost as quickly as one posts to it, which makes it a wonderful tool for SEO purposes. Just making a few blog posts can literally get you noticed immediately.

By posting daily blogs with the keywords of your business included in the content can have remarkable effects on the search engine ranking of your site and net you more traffic.

The best way to get traffic to your blog is by using free promotional methods. The key is to have something on your blog worth checking out once visitors get there.