» business
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Why A Good Web Site Matters To Your Business
Read this article from Life Hack.
“For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why.
So today I’m going to talk about why a good, solid web site really matters to your business, and in the next two weeks, I’ll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably.”
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WHY TWITTER? My Client Doesn’t Need to Be ON Twitter, Right?
Read this article from Uber.la
“In a lively discussion today with a seasoned advertising executive he pressed me on one of his clients doesn’t really need to DO TWITTER. He had a clear reasoning. He had a savvy client who was obviously asking the right questions. He sort of understood Twitter in terms of his personal experience and interests.
“I mean, Lance Armstrong, I get that. I am a biker, and I understand why people would want to follow Lance’s tweets. But my client just doesn’t need to be on Twitter, right? I mean, they don’t really have anything interesting to say. Why would I “follow” them?”
He was testing my knowledge a little and pressing me to make a case for Twitter as well. He genuinely wanted to know what Twitter could do for his client. But the key to the dialogue was this: He was not a Twitter-er.”
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21 Popular Social Media Websites for Business
Read this article from Social Media Online.
“There are a great number of social media websites online, more than 500 websites. You want a community that gives you fresh news on topics you care about. You want something that sends prospects and traffic while branding your business. You want a social media website with a long term returns on investment. But most of the social media websites are dormant and are no longer active because they were poorly marketed and thus a limited community of users. Some of the websites are even riddled with spam.”
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Nine Twitter Tips for Business
Read this article from PC World.
“Twitter is so red-hot right now that it’s united Shaq and Oprah. It’s also so good at attracting buzzwords that I can’t decide whether to call it a microblogging service or a social-networking Web site. But it doesn’t really matter what you call it, or whether you prefer to follow Ashton Kutcher or Britney Spears. What matters is that users are taking to Twitter in massive numbers. And your business should be there, too.”
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10 Small Business Lead Nurturing Tools
Read this article from Duct Tape Marketing
“Lead nurturing is the act of following up with leads in a consistent and, hopefully, logical way moving them gently along the path of becoming a customer.In some high end, long decision process selling environments it’s the only way a sale is made. “Hi, glad to meet you, call me when you’re ready to buy,” isn’t a very nurturing approach.”
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9 Ways to Lose Business Using Twitter
Read this article from Sazbean.
“Companies and inviduals alike have been flocking to Twitter. Many companies are using Twitter to enage their customers in meaningful conversations, helping with support issues and questions, and gathering feedback to improve their products and services. But some companies are just using Twitter as another broadcast medium, which can actually be harmful. When using Twitter for business here’s what you shouldn’t do…”
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9 Tips to Get Executives Started on Twitter
Read this article from The Social Executive.
“If you’re like me, you’re weary of joining yet another social network. You’re on LinkedIn and maybe even Facebook, that should be enough. Wrong. Bottom line, if you’re not micro-blogging on Twitter you are missing out on one of the most powerful and easy to use, not to mention fun social media tools today. I took a quick look and saw that only 10% of my professional network is on Twitter (and most of them are not active). It’s time for everybody to step it up.”
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7 Recession Survival Strategies
Read this article from Good Life Zen
“For many, this global recession is a time of anxiety. None of us knows what challenges we may face in the future. What we do know, though, is that at some point we will come out of this difficult time. The question is: how will we come out? Will we have made the most of our opportunities?”
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Businesses Grapple with Using Facebook and Twitter To Reach Their Customers
Read this article from Customer Service Voodoo.
“It’s official. Facebook and Twitter are on fire. The two social connection platforms have grown exponentially in the past year and with over 200 Million Users on Facebook and 8 Million US users on Twitter, is it really possible that anyone who reads this post will not have either a Facebook or Twitter account?”
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50 Ideas on Using Twitter for Business
Read this article from Chris Brogan.
“We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.”

