by Mel Kettle.

Watch this Slideshare presentation from Mel Kettle.

by Amy-Mae Elliott.

The path to YouTube marketing success can be littered with potholes that budget- and time-strapped small businesses can’t afford to fall in to.

We’ve spoken to three top experts in the video marketing arena to get professional advice about the common mistakes that small companies make on the video-sharing platform so that you can avoid making those same errors.

For your viewing pleasure and enlightenment, we’ve also included a few successful YouTube videos that were produced by small businesses.

Read the rest of this article from Mashable.

by Anders Haslum.

In order for your business to succeed with Twitter marketing, your costumers and prospects must be able to find you. Actually you must find them. In this article I’m going to explain what I mean with finding them and how you can do it.

When you market your product or service on Twitter, you need followers that might be interested in what you have to offer. You need to target followers to your particular niche in order to be effective with Twitter marketing.

The beautiful part with Twitter is that there is an unwritten rule that says that if you follow someone they will follow you back. Everyone is not aware of this rule but it is embedded in the social media culture.

Read the rest of this article from EzineArticles.

from Small Business Trends.

So, you want to use social media to market your small business. And you came to this site hoping to learn more. Well, today is your lucky day. The Small Business Trends team has assembled some of the latest and most helpful social media content available to help you get started.

We think you’ll find social media a powerful and exciting tool for your small business, helping you leverage resources and relationships like never before…and growing your bottom line in the process.  Consider this your introduction. Let’s get started:

Read the rest of this article from Business Insider.

Written for The Blues Prowlers.

Business blogging is a opposite kettle of fish to blogging for income as good as that, in turn, is wholly opposite to blogging socially. The sort of blog we conduct will establish a voice, design, as good as character of your blog as good as a efforts you’re expected to put in to compelling it.

A commercial operation blog needs to be veteran as good as crop up it. Regular posting upon topics which your readers will honestly find engaging can foster we as an consultant in your field. A blog can keep a line of report exchange in between we as good as intensity commercial operation open. It enables we to post relevant, keyword abounding postings which inspire latest trade as good as assistance enlarge your customer base.

Read the rest of this article from The Blues Prowlers.

This article was written by Bill Radford.

When embracing social media, focus on that first word: social.

Many businesses that have added Facebook, Twitter and other social media to their marketing toolkit regard it  “as simply another corporate megaphone,” said Joe Hodas, senior vice president of brand communications for Colorado Springs-based advertising agency Vladimir Jones.

“With many, you’ll see that all of their Twitter feed is, ‘We just put out this press announcement, we just won this award.’ It’s just a one-way avenue to speak about their brand in very corporate terms. That’s a mistake.”

Businesses that use social media simply as a way to blast the online world with sales pitches will turn people off, said Kevin Knebl, owner of Colorado Springs-based Knebl Communications, which specializes in online and offline networking skills and social media training. It’s about building relationships with current and prospective customers, he said — and thus increasing your “like, know and trust factor.”

Here are some local businesses that are using social media to do just that…”

read the rest of this article from the Gazette.

This article was written for Media Verso.

“Micro-blogging through Twitter is a popular way to market your business. Since both small and large businesses can use it, it levels the marketing playing field. Here’s how you can increase your customer’s precense on Twitter.

Here are four tips to use your Twitter account effectively. Following other Twitter accounts that are in your target demographic will help you get an idea of what the conversation is. Then you need to post updates about your company, brand or product. As with any online medium, you want to be very careful to never spam any of your followers. Lastly, make sure that you follow successful online marketers, and look for other participants who are in your industry.”

Read the rest of this article from Media Verso.

Read this article from Website Marketing Pros.

“An increasing number of my SEO clients are now evangelizers of Twitter. However, many are still not big fans. A few days ago a client sent me a link to a recent Nielsen report which indicates that “more than 60 percent of U.S. Twitter users fail to return the following month.”

Well, she didn’t mention the report also says it might be jumping the gun because Twitter’s 40% retention rate is already quite decent compared with other start-ups. That explains why Twitter is all the rage amongst internet marketers; the only question is how to make the micro-blogging site beneficial to your businesses?

Registration can be done in seconds and inviting friends is semi-automated. So what’s next? Here are 8 ways to use twitter to promote your business…”

Read the rest of this article from Website Marketing Pros.

This article was written by Karan Goel.

“More and more companies are using Twitter for business – to research market, do brand advocacy and reputation management and provide selected highlights from a conference or event. Twitter can extend their brand in order to generate new opportunities. But to make innovative use of Twitter in a business environment here are 5 tips.”

Read the rest of this article from Gizmoko.

This article was written by Sean at SONARconnects.

“I’ve talked about the tools we use with our clients in the past, segmenting them as social networking tools (sharing conversations) or social media (sharing content). The reality is that on social networks you can share content and with the social media tools you can have conversations. The one that splits the difference is Twitter. Its the one that many business people don’t get.”

Read the rest of this article from Social Media Sonar.