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Frustrated with Social Media Overload?
By Peter D. Marshall on January 22, 2010
If  you want to get more out of your social media experience, we offer “One-on-One” Twitter Coaching and Blog Coaching specifically designed for your own individual or business needs. Either in person or online, with “one-o...

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  • Written by Peter D. Marshall No Comments
    Last Updated: February 8, 2010

    This article was written by My Business Marketing Mentor.

    “If you want to use Twitter for business marketing you will need to develop a large following of people (called followers) in order to get the most out of using Twitter for business. Just like email marketing, you need to build a large list that you can communicate to.

    Most small business owners don’t get how Twitter can be an effective marketing tool. This is great for a business owner like you that wants to take advantage of the Social media Tools Out there and get great exposure with out spending a fortune on advertising and marketing.”

    Read the rest of this article from Gather.com

  • Written by Peter D. Marshall No Comments
    Last Updated: February 7, 2010

    This article was written by Sean at SONARconnects.

    “I’ve talked about the tools we use with our clients in the past, segmenting them as social networking tools (sharing conversations) or social media (sharing content). The reality is that on social networks you can share content and with the social media tools you can have conversations. The one that splits the difference is Twitter. Its the one that many business people don’t get.”

    Read the rest of this article from Social Media Sonar.

  • Written by Peter D. Marshall No Comments
    Last Updated: February 6, 2010

    This article was written by Jiri Majkus.

    “Almost all blog owners will be in constant search of opportunities to build links to their sites. If web site owners come across any such opportunity they are sure to grab it using both hands. Allow me to specify one such brilliant opportunity.

    The Beginning of Video Marketing: A recent fact in Internet marketing has been the recent appearance of video marketing. Video websites are cropping up by the dozens in order to get benefit of this latest craze.

    According to New York Times, 75% of web users pay attention to videos. Also according to eMarketer, more than 50% of internet visitors is connected to videos. So it will be absolutely unthinkable for the wise internet marketer to neglect this latest chance in internet marketing.

    If you would like to generate backlinks to your web site, and obtain tons of free readers in that case you need to pay interest to video advertising. Include video marketing as well as video submissions to your Search engine optimization efforts!”

    Read the rest of this article from Gold Research.

  • Written by Peter D. Marshall No Comments
    Last Updated: February 5, 2010

    Check out these 10 free tools to check your Social Media backlinks and website popularity.

  • Written by Peter D. Marshall No Comments
    Last Updated: February 4, 2010

    This article was written by Brette Borow.

    “There are over 56 million women using Facebook in the United States, and for marketers this means one very important thing – if you have a brand, product or company that targets women, FacebookFacebookFacebook is the place to be.”

    Read the rest of this article from Mashable.

  • Written by Peter D. Marshall No Comments
    Last Updated: February 3, 2010

    This article was written by Meryl Evans.

    “The first rule of social media is that there are no rules. The second rule is what works for one person doesn’t always work for everyone else. Peeking into another person’s social media approach can give you ideas on how to adjust yours to get the biggest bang. So in this post, I’m going to share my social media process.”

    Read the rest of this article from Web Worker Daily.

  • Written by Peter D. Marshall No Comments
    Last Updated: February 2, 2010

    This article was written by Travis Campbell.

    “Let’s be clear, getting a site indexed is the first step to ranking well in the search engines, and simply means that the search engines (in this case Google) are aware of your site.  The site is in their index (database), which is different than getting your site ranked high on the search results pages for keywords you are targeting (much more complex).  To get indexed, one could certainly submit a URL to Google for consideration, and while that is a good approach, I think I have one that may be faster.”

    Read the rest of this article from Marketing Professor.


  • Written by Peter D. Marshall No Comments
    Last Updated: February 1, 2010

    This article was written by Adam Ostrow.

    You’ve most likely had an email newsletter for your company for much longer than you’ve had a presence on social media sites.  But now that you do both, the two can go hand-in-hand, with email creating an opportunity to extend your presence on social media sites, and social media sites providing a way to get more email subscribers.

    At the moment though, most marketers aren’t connecting the dots.  According to a recent study published by eMarketer, 48% of marketers include “forward to a friend” features in their emails, but only 13% include features that make it easy to share content on social networks.  Here’s a look at how to close the gap, and why it’s so important that you do.”

    Read the rest of this article from Open Forum.

  • Written by Peter D. Marshall No Comments
    Last Updated: January 31, 2010

    This article was written by Manjo Jasra.

    “Real Time search has been a major focus of many startups and search giants such as Bing and Google. Twitter, Facebook, blogs, Podcasts, YouTube Videos, and Flickr all have taken the user generated content to a whole new level. This has put a lot of pressure on the search engine giants to efficiently track/index content for their users. But, the rate of content generation is so overwhelming that real-time social search engines make more sense than the traditional methods of searching for information.

    Besides, Google and Bing who have integrated social search concept, there are lots of startups who have invested their resources in leading the way for new paradigm of search. Here are the top 10 search engines for especially Twitter, that are making their way to the future.”

    Read the rest of this article from Web Analytics World.

  • Written by Peter D. Marshall 2 Comments
    Last Updated: January 30, 2010

    This article was written by Peter Stolmar.

    “Here are a few neat Search Engine Optimization (SEO) tips to help your blog rank a little higher in search engines. Why should you listen to me about blog SEO? Granted this blog is fairly new, and PageRank 0, but most of my posts get listed in Google for the keyword I want within minutes, and I am actually on the first page right now for “adsense privacy” and “adsense cookies” (depends on your browsing history now).

    Now, it is not very difficult to get into the first page as a “recent” result, even without much SEO – these are blog posts and other news items within the last few hours that show up in Google search results. Try it – if you search Google for relevant news when it happens (try Googling a Twitter trend) you will see a few blogs and sites with lower “authority” but when you search for them a few hours later they will be lower.

    Often, these “fresh results” seem to completely drop out of the search results before going into the “main” index. Remember: now that Google uses your web history to refine results, you may need to clear cookies, clear web history, and change your Google search settings to see the “default” results, and you have less control over your position for your target keyword phrases in actual visitor searches.”

    Read the rest of this article from Tweak and Tune.