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By Peter D. Marshall on July 10, 2014
If  you want to get more out of yoursocial media experience, we offer “One-on-One” Twitter Coaching and Blog Coaching specifically designed for your own individual or business needs. Either in person or online, with “one-on...

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  • Written by Comments Off on Getting Started with Twitter Ads for Small Business
    Last Updated: September 23, 2012

    by Leyl Master Black.

    Are you among the one-third of small businesses in the U.S. using Twitter to promote your products and services? If so, you’re on the right track: Research from digital intelligence firm Compete shows Twitter followers are more than 60% more likely to visit your website and more than 50% more likely to make a purchase and recommend your company.

    Many companies are content to allow Twitter accounts to grow organically, but some are looking to accelerate growth of their follower base and increase the reach of promotions. To that end, Twitter recently rolled out two new paid advertising options for small businesses, currently available via invitation: Promoted Accounts and Promoted Tweets.

    Read the rest of this article from Mashable.

  • Written by Comments Off on Blogging for Startups: 10 Essential Tips to Make it Work
    Last Updated: September 16, 2012

    by Gregory Ciotti.

    Getting the word out about your startup is tough.

    Blogs serve as a great way to increase organic traffic and establish the all-important relationship of “know, like, trust” through the provision of free content. In addition, few other marketing channels allow you to connect so well with prospective (and current) customers as well as giving you a platform to provide readers with a ton of value.

    To become a thought leader in your startup’s industry, and to generate quality leads through your blog, be sure to follow these ten essential steps to [easyazon-link asin=”B007144URW” locale=”us”]creating a blog presence[/easyazon-link] that thrives in the crowded blogosphere.

    Read the rest of this article from Pro Blogger.

  • Written by Comments Off on 12 SEO tips for writing web content
    Last Updated: September 13, 2012

    from RI Web.

    There appears to be hundreds, if not thousands of SEO tips and tricks out there that seem to concentrate on quick fixes, corner-cutting or link building. While link-building is essential, it is useless without good, clean, quality content to link to.

    SEO is without doubt a long process, ignoring the quick-fix guides is a great start!

    Good quality content is fairly simple to achieve. Presumably you will already have something you want to talk about now all you have to do is write about your content in a way that is easy to read, includes more references to the subject than any other and is long enough to explain your subject in enough detail.

    Read the rest of this article form RI-Web.

  • Written by Comments Off on Twitter for Business
    Last Updated: September 10, 2012

    by Laurie Morse-Dell.

    Many people hear “Twitter” and think “Waste of time, no one wants to hear what I’m doing right now.”

    Well, let’s think of it in terms of business – what do you have to share with people that is of value. How can you entice them into having a more in depth conversation with you off of Twitter. Twitter has lots of value for business when used correctly and those 140 characters can certainly help you build quality relationships with customers over time.

    Remember, as with all social media, Twitter is not about blasting sales pitches and hoping someone bites. SOCIAL is the key word, it works because you develop a relationship with people and the sales will follow. This is hard for some businesses to understand at first but if you keep in mind the rule of thirds your social media will feel more genuine and your business will prosper because of it.

    Read the rest of this article from Training ND.

  • Written by Comments Off on Blogging tips – Three simple steps
    Last Updated: September 7, 2012

    by Erika Montgomery.

    Writing for your business is much different from writing on your personal blog. Depending on the nature of the business and it’s target audience, business blogs can vary widely in style and substance. The 75 Best Business Blogs of 2009 is a great place to look for some great examples of business blogs or if you are looking to be inspired to write your own. Here are some three simple blogging tips.

    There are dozens of blogging tips and tricks online, but we’ve narrowed it down to three basic blogging tips to apply to your business’ blogs.

    Read the rest of this article from Three Girls Media.

  • Written by Comments Off on 5 Killer SEO Tips to Drive Traffic to Your Blog
    Last Updated: September 4, 2012

    by Vineet Saxena.

    If you want to drive traffic to your blog from search engines, you need to pay special attention towards the SEO strategy you are using for your blog. I have listed out some useful SEO tips here for you.

    In this another blogging tip, I am going to give you some more killer ideas regarding SEO which will help you increase your search engine rankings and drive quality traffic to your blog.

    Read the rest of this article from Make Money Online Fast Plans.

     

  • Written by Comments Off on 3 Keys to Driving Demand with Video
    Last Updated: September 1, 2012

    by Jesse Noyes.

    Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.

    And when it comes to engagement, few tactics compete with online video. In fact, 52% of B2B marketers say they use video. Video offers today’s marketers a chance to accelerate the sales cycle and capture a prospects attention like no other media. But not all video is equal. There are several steps you should follow to integrate video into your next demand generation campaign.

    Read the rest of this article from Blog.Eloqua.

     

     

  • Written by Comments Off on 12 Tips For Writing Engaging Content For Readers
    Last Updated: August 29, 2012

    by Ammar Ali.

    Are you not getting any readership?

    Why?

    Because your content is not engaging!

    In this post I’ll tell you 12 Tips For Writing Engaging Content For Readers. So read from top to toe! ;)

    After reading your posts, your audience should feel like hanging around to ask questions, agree, disagree and see what else you’ve got to say. After all, we’re talking potential long term relationships here. Try these 12 Tips For Writing Engaging Content For Readers and you’re halfway towards bagging that customer.

    Read the rest of this article from All Blogging Tips.

  • Written by Comments Off on 5 SEO Tips to Optimize Your WordPress Blog
    Last Updated: August 26, 2012

    by Andrea Caruso.

    Are you blogging yet? If not, why? Many marketers like you know they should be blogging – and are eager to start — but they haven’t had the time to find a content management system that meets their needs. Well I’m here to tell you that WordPress is a great solution, and if you’re not using it for your blog, you should be!  Let’s take a look at why.

    Read the rest of this article from Catalyst Search Marketing.

  • Written by Comments Off on How YouTube Marketing Can Make Your Business a Video Star
    Last Updated: August 23, 2012

    by Jason Ankeny.

    Although YouTube remains synonymous with funny cat videos, sports bloopers, and “Call Me Maybe” parodies, the platform also continues to emerge as an increasingly effective marketing channel for companies both large and small.

    YouTube is now the second largest search engine in the U.S., generating roughly 4 billion queries per month (trailing only parent company Google), and as small business marketing services firm SKRP Media points out, YouTube clips can hold significant appeal for consumers with neither the time nor the patience to explore conventional search results like websites and articles. Moreover, YouTube videos are uniquely optimized for the social media era—each clip is a Facebook share or Twitter retweet away from going viral.

    Read the rest of this article from Marketing Zeus.