by Dana Todd.

Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered too far from the conversion point.

hey were valuable potential customers, but it was costly to provide an information service to the public. Even today, I hear this conundrum voiced among marketers of all kinds of products.

But there’s one frequently overlooked opportunity to drive brand education and informational engagements in search results: video!

Every day, millions of searchers ask Google and YouTube questions. Some of the most popular questions include “how to tie a tie,” “how to kiss,” and “how to set up a printer.” Since the advent of universal search results, Google often places videos on the first page of organic results. Brands now have the opportunity to begin a participation pathway with them by providing helpful content to searchers.

Read the rest of this article from Chief Marketer.

by Heba Hosny.

Recently, I came across a fantastic article entitled,  Why Turkeys Don’t Tweet by Barry Feldman.

In celebration of Thanksgiving, Barry impersonated a turkey giving all kinds of silly reasons why it is not active on Twitter! I was so blown away by Barry’s idea that I decided to build on it.

Coincidentally, a sheep-related occasion took place last month! (The” Adha” feast is a yearly Islamic tradition where sheep are slaughtered and given to the poor.)

With all my sympathy to turkeys, sheep also deserve their own share of lame excuses to rebel against Twitter!  Being a self-proclaimed Twitter fanatic, I will disguise as an over-biased Twitter attorney to defend the poor Twitter bird! Roll up your sleeves as the confrontation heats up!

Read the rest of this article from Garious.

by Brian Hawkins.

Listed below are five very common blogging mistakes that may cause visitors to get frustrated and leave before they even get started. All five are common mistakes we see daily on our blog rounds. The good news? They’re easily fixed.

Read the rest of this article from Hot Blog Tips.

by Christine Mahoney.

I was getting ready for work the other day when something caught my eye:  almost every product in my bathroom featured the word “protection.”  Toothpaste (protection from cavities!).  Deodorant (protection from odor!). Detangler (heat styling protection!).  Mouthwash (all day protection!).  If we spend that much effort “protecting” ourselves from hidden dangers in the bathroom – why don’t we do the same for our businesses?  You can – with video!

Read the rest of this article from Andreea Ayers.

by Scott Simpson.

Internet advertising and Web access will dominate revenue growth in the entertainment and media sector over the next four years, a new report from PricewaterhouseCoopers suggests.

Total North American spending in the E&M sector is projected to reach $606 billion by 2015, with a compound annual growth rate of 4.7 per cent.

Wired and wireless access and advertising will account for $121 billion, about 20 per cent, but they’re growing at an accelerated rate – an average 8.3 per cent for Internet access in the 2011-2015 period and 12.4 per cent for Internet and mobile advertising.

by Crystal J. Briscoe.

When Search Engine Optimization and social media sites such as Facebook and twitter when brought together they lead to development of program associations that promotes gambling. When keen attention is paid to Search Engine Optimization as well as the social media on different grounds, an intelligent individual notices that they can work together through sustaining each other. With this analysis, one never looks back.

Read the rest of this article from Blog is Blogging.

from Open Web Solution.

Video marketing has always been a fabulous way to engage consumers, but the price of television advertising has made it something that many small business owners can not afford. The Internet has brought video marketing down to a price that anyone can afford: Free.

It is now possible to make video advertisements for a fraction of the cost of television advertising. Online hosting is completely free on your own website or using sites like YouTube, so the only cost is on video production. Many small business owners have mistaken ideas about the costs of online video production. They think that if the video is not professionally produced it will not have the correct response in consumers. This is simply not true.

Read the rest of this article from Open Web Solution.

by Kate Rogers.

When it comes to competing with larger corporations, small businesses struggle to compete in the marketing and advertising arena.

While a mom-and-pop store may not have a $1 million advertising budget, a great equalizer has recently entered the scene: the viral video.

While it’s true that not every video will reach the “viral” superstardom of YouTube favorites like Blendtec’s iPhone “Will it Blend?” clip, which has garnered more than 3 million hits, video can help you market your business in a unique way without spending a lot of money.

Nathaneal Mohr, a small business marketing coach, said while many small businesses readily acknowledge that video marketing is something they should be trying out, most are confused on how to begin.

“With confusion, people usually stay still,” said Mohr. “They’re probably a little intimidated and have so much on their plate already that they don’t want to risk the time and money spent in an area they don’t understand.”

Read the rest of this article from Fox Business.

by Jeremy Scott.

Each week we try to bring you a selection of the week’s best viral videos. Some are eyewitness videos from amateur cameramen, while others are full-blown action videos promoting Hollywood films. In between, we have everything from incredible talents to creative musical covers.

We’ll also highlight some of the week’s best branded viral campaigns, in the hopes we can learn a thing or two which we can apply toward our own video marketing efforts.

Read the rest of this article from Reel SEO.

from Internet Khazana.

Search Engine Optimization or SEO is the backbone of your website or blog if you wanted to succeed today in internet world. When a new website is born no one in the world knows that it came into existence unless you told them directly or via free source search engines. But search engines have billions of website to tackle with so your blog or website may have not given an importance at all. So you have to tweak your blog so that search engines love your blog and show it on the first or second page of the search results.

Gurus says that Content is King but without Search Engine Optimization this King is nothing. Content and SEO have 50-50 share in your blog/websites success, so after writing some killer articles its very important that you also promote your articles. SEO is not the name of big things that revolutions your blog, its a name of little things which result in boosting your website traffic rapidly and steadily. Here i have collected 10 Awesome SEO tips which will surely boost your WordPress blog or website traffic and ranking.

Read the rest of this article from Internet Khazana.