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Frustrated with Social Media Overload?
By Peter D. Marshall on July 10, 2014
If  you want to get more out of yoursocial media experience, we offer “One-on-One” Twitter Coaching and Blog Coaching specifically designed for your own individual or business needs. Either in person or online, with “one-on...

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  • Written by Comments Off on Web 2.0 Social Networking
    Last Updated: October 9, 2008

    Social networking is defined as individuals getting together into specific groups – like a small community or a neighborhood. The Internet is filled with millions of individuals who are looking to meet other Internet users and develop friendships.

    Social Networking focuses on the building of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.

    Most social network services are primarily web based and provide a collection of various ways for users to interact: such as chat, messaging, email, video, voice chat, file sharing, blogging and discussion groups.

    You can also use social networking for business. However, this does not mean that you should completely forget about the other online social networking websites, the ones that are designed to make online friendships.

    If you are planning on joining a traditional social networking website to gain access to millions of potential new customers, you need to be careful when making your online webpage or profile. One thing that Internet users hate is being solicited for business

    When examining the website of the online community that you belong to, it is advised that you examine the terms of use agreement. Many websites, including social networking websites, will terminate your membership if you are found violating these agreements.

  • Written by Comments Off on Why you Need to have a Blog
    Last Updated: October 9, 2008

    If you want to promote your services or your business online, you need a blog. A blog can help position you as the expert in your field as well as give you the opportunity to easily share your knowledge with thousands of interested people around the world.

    The most common use of a blog is that of a journal, a piece of writing involving some aspect of the author’s day-to-day life. But blogs can also be a great tool for marketing your business & services as well.

    The most important part of getting the most out of your blog is by becoming the “go to place” for information in your niche. That means creating a blog that is constantly updated and is accurate in the stories relating to the subject.

    Blogs are also very “search engine friendly” in terms of keywords and ranking. The amazing thing about blogs is they are picked up by the search engines almost as quickly as one posts to it, which makes it a wonderful tool for SEO purposes. Just making a few blog posts can literally get you noticed immediately.

    By posting daily blogs with the keywords of your business included in the content can have remarkable effects on the search engine ranking of your site and net you more traffic.

    The best way to get traffic to your blog is by using free promotional methods. The key is to have something on your blog worth checking out once visitors get there.

  • Written by Comments Off on Website Marketing
    Last Updated: October 9, 2008

    When someone first visits your Website, they’ll ask one question of everything your Website does, “What’s in it for me?” To be successful, your Website has to show your visitors what they’ll get from your site rather than from a competitor’s site.

    Before developing your Website, you need to write down your Online objectives and goals. You can have one specific objective or a combination of objectives, but you have to know the main goals of your Website before you launch your Online business.

    Does your Website home page pass the First Impression Test?

    When a first-time visitor clicks on your Website, you have less than 10 seconds to grab their attention – or they’ll be gone forever! If your Home Page (or any page for that matter) can’t make the maximum impact on a visitor, in the shortest possible time, your entire Internet Marketing strategy will be in trouble from the start!

    1. What is your Website about? (What are you offering?)

    2. Who is your Website for? (Who is your target audience?)

    3. What’s in it for the visitor? (“What’s in it for me?”)

    To pass this “First Impression Test,” your Website must prove to a potential customer you are NOT selling a product or a service, but that you are selling an ultimate BENEFIT – the solution to their immediate problem!

    For your website to be successful, it must also be “well-niched!”

    1. your Website must be perceived as special!

    2. your Website must stand out in the marketplace!

    3. your Website must be distinguished from everyone else!

  • Written by Comments Off on Why You Must Know Direct Marketing Techniques
    Last Updated: October 9, 2008

    If you want to successfully promote yourself and your services on the Internet; if you need to market and distribute your Independent films or videos online; if you want to advertise your film related products from your own Website or Blog; you need to first know and understand the principles of Direct Response Marketing!

    Direct Response Marketing is simply targeting the best possible market for your product or service, creating an irresistible marketing message and then delivering that sales message to only those people who are most likely to respond and buy!

    Different markets have different “hot buttons.” That’s why knowing who your market is, is so important before you begin selecting a product or service to offer them. And knowing what motivates people in your market to buy is powerful knowledge.

    Success in Online Marketing is almost always market driven (sell products people want to buy) rather than product driven (sell products you want to sell.) The more you find out about what interests your market, the better your chances will be of coming up with a successful Online product or service.

    This “little known secret to Internet profits” is what all successful Online marketers follow – find the “want” first, and then find a product or service to fulfill that want!

    REMEMBER – Most of the techniques used in Direct Response Marketing – from targeting your niche market, qualifying your leads and creating the offer to writing great copy, testing your ads and closing the sale – are 100 % transferable to Online Marketing!

  • Written by Comments Off on Tweeting More Ubiquitous Than Other Electronic Socializing
    Last Updated: November 30, -0001

    “According to a survey conducted by Crowd Science, with Twitter being accessed from mobile devices to a greater extent than other social media, Twitter users also use social media more in such locations as cars, restaurants and restrooms.

    11% of Twitter users admitted to accessing social media while driving during the preceding 30 days, compared with just 5% of other social media users. And 29% of Twitter users said they had accessed social media from cars at some point in the past, compared with 13% of non-users.”

    Read the rest of this article from Media Post.