Google analyticsprovides a wealth of valuable SEO data. But are you using it to its full potential to help create better content, drive more traffic and convert it more effectively?

It often helps to mine Google analytics data for SEO intelligence with a specific business objective in mind. The analytics and SEO tips covered in this articles are all techniques I use to help me decide what new content to create, and whether or not my content is making an impact.

Remember that any SEO insight you derive from analytical data needs to be moderated by your social marketing and business requirements. Just because Google rates you very highly for one keyword doesn’t mean you should focus your entire SEO content strategy on that topic – you might alienate loyal readers who enjoy your coverage on a wide range of topics.

Read the rest of this article from Business 2 Community.

A blog post is worthless if the reader clicks off after reading a few sentences. But with nothing more than a few paragraphs of text, how can a writer truly connect with an audience? Often, through improving their blogging style, decent writers can transform into amazing writers and build audiences that keep coming back for more. These tips will help writers kick their blog writing skills up a notch, making them better able to connect with their target audiences.

Read the rest of this article from All Blogging Tips.

Image alt text is a text alternative for an image on a web page. Search engine robots can’t “see” images, which necessitates the need for a text alternative image alt tag that they can read to understand what the picture depicts. Writing effective image alt tags is important to your search engine optimization strategy.

In addition to helping the robots understand your site’s images, image alt text is helpful for text-only browser users, people using standard browsers on text-only mode, and the blind who use speech programs to read web pages. One article gave the following SEO tipsfor writing your image alt text.

Read the rest of this article from Business 2 Community.

Are you getting the most out of your blog? With the explosion of social media sites and a whole range of bloggingand content sharing platforms at your fingertips, you should take another look at your blog. Is it still serving its purpose, reaching your customers and making the most of available resources? Here’s a checklist of questions you should be asking and things you should be considering when evaluating your blog and planning for 2012.

Read the rest of this article from Open Forum.

Social Video ROI (return on investment) has finally come into prevalence, a claim based on two key survey results from Social Media Examiner’s 2012 Social Media Marketing Industry Report:

Video marketing holds the top spot for future plans:A significant 76 percent of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.

ROI has become a top-priority.The number-one question marketers want answered is how to track the ROI of social media. (It can be presumed that ROI expectation applies just as much to video as any other media or social channel, if not more so.)

The Challenge of Measuring ROI of Social Video

First, there’s the challenge of how to align the engagement data provided by social video key performance indicators with real-world economic objectives that nearly every business today deals with: sustainability and profitability. The problem is that too many marketers involved in social media today, including with video, ignore this. Thinking that it’s simply enough to be part of the community and engaging with others online, they are quick to dismiss that there needs to be the kind of qualifiable and quantifiable outcome.

Read the rest of this article from Online Video.

Although a great deal of attention is directed toward social media sites like Facebook, Twitter, LinkedIn and others, even the newest tools have a tough time matching up to a now-classic online strategy: the blog.

“Blogs are still very relevant for small businesses,” says Martha McCarthy, co-founder of the Social Lights, a Minneapolis agency specializing in social media and digital marketing. “Blogs act as the voice of the brand. They’re more personal than Web copy and tend to be much more up-to-date.”

Facing that blinking cursor on a blank page can sometimes feel daunting, though. Here are some tips for sharing thoughts online and boosting an enterprise’s profile…

Read the rest of this article from Finance & Commerce.

A recent Washington Post article, though, by Hayley Tsukayama raises the interesting fact that a disproportionate share of the biggest personalities on YouTube are minorities, which is in heavy contrast to that which is experienced on television in the country, she points out. This reality sheds some insight into the video producing and consumption landscape on the all-important YouTube platform and is worth a closer look for marketers and SEO companies that help businesses strategize videos and optimize them to rank in search engine results.

Read the rest of this article from IBTimes.

When new bloggers jump into the world of blogging they are very curious and they want to see their blog at the top of the search pages. This ambition is very impressive but everything takes time to start working according to our wishes. This post is especially written only for those who have just jumped into the world of blogging and doesn’t know much about it. It will help them start from zero and know the very basics of blog writing. Once you have launched a blog then you should follow these essential steps to get a good start from the beginning. With the passage of time you will learn more tips and tricks but for the time being you should focus on these steps.

Writing a good topic is the first step towards writing a quality article. It is possible that your post content is so bad that nobody wants to read but at the same time you are getting a lot of visitors. This is because you have nice skills of writing attractive titles for your posts. Titles count a lot. In the future when you will see your blog posts ranking in the first page of Google you will notice that articles with good titles have good click through rate than those who don’t. Titles are like advertisements. The more appealing and more legit they look, more they are likely to be clicked. It will be a good idea that you practice writing titles. Read newspaper and try to find out what makes a title appealing and attractive.

Read the rest of this article from Digital Gyaan.

I’m all a-twitter about Twitter this month and the wonderful people over at Young Female Entrepreneurs have let me share some social love and advice on their site. I’ve written a guest post for them on 3 ways to use Twitterfor your existing  business.

Young Female Entrepreneurs is directed by Jennifer Donogh. Since she launched the site in 2011, her work with YFE has resulted in her being honored by the White House as a Champion of Change for Young Entrepreneurs. Her site helps bring together young women in their 20s and 30s and provides information and support for their entrepreneurial journey.

Read the rest of this article from Baxie404.

A great video strategy can be a lot of work. Coming up with a good concept, producing the video, and editing are all vital steps in the process, but it does not end there.

All too often, businesses will invest serious time and effort into producing great video content only to lose steam once they get the videos online.

Your online video strategy should not end at the upload. Really great content can and often will go far on it’s own, but there many tactics that can be employed online to reach your video’s full potential.

Here are five post-upload steps you can take to ensure your video marketing strategy is a success.

Read the rest of this article from Econsultancy.