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» Why Your Business Needs a Social Media Plan

  • More businesses using social media like Facebook to acquire competitive edge
    Written by Comments Off on More businesses using social media like Facebook to acquire competitive edge
    Last Updated: November 30, 2011

    by Scott Simpson.

    [easyazon-link asin=”0470051051″]Internet advertising[/easyazon-link] and Web access will dominate revenue growth in the entertainment and media sector over the next four years, a new report from PricewaterhouseCoopers suggests.

    Total North American spending in the E&M sector is projected to reach $606 billion by 2015, with a compound annual growth rate of 4.7 per cent.

    Wired and wireless access and advertising will account for $121 billion, about 20 per cent, but they’re growing at an accelerated rate – an average 8.3 per cent for Internet access in the 2011-2015 period and 12.4 per cent for Internet and mobile advertising.

    Read the rest of this article from Vancouver Sun.
  • Benefits of Twitter for business
    Written by Comments Off on Benefits of Twitter for business
    Last Updated: August 7, 2011

    by Atlanta SEO Group.

    If you ask a hundred folks whether you must use [easyazon-link asin=”0470562269″]twitter marketing[/easyazon-link] for you organization, you’re most likely to get split answers. Twitter is without doubt rather popular, and it can give income and a new degree of client interaction for your company. There are quite a few features and weaknesses to working with Twitter for your smallish organization, lets consider a search at them when in comparison to SMS text message promoting.

    Twitter is element of a bigger group of social media web two. sites. Also in this realm are Facebook and LinkedIn which we use but as you will obtain, it is hard to target your attention on one particular and obtain maximum advantage. Twitter is free of charge and you almost certainly already have shoppers and prospective buyers applying it.

    Read the rest of this article from Atlanta SEO Group.

  • Is Social Media Content Killing Your Business? (Here’s How to Fix It)
    Written by Comments Off on Is Social Media Content Killing Your Business? (Here’s How to Fix It)
    Last Updated: June 30, 2011

    by Mark Ivey.

    You’ve heard it before: everyone is a publisher-including companies. We’re all media, competing with the WSJ and the big name bloggers for eyeballs. Content is a core part of any corporate [easyazon-link asin=”0470633107″]social media strategy[/easyazon-link]. Yet years into the new revolution, enterprise companies are coming up short.

    Think about it: is your company’s social media content engaging? Relevant? Compelling?  Do your blogs draw comments or stimulate industry-wide conversations?

    The answer is probably no. Weak content is killing us, and oddly, we don’t seem to get it.

    (I’m talking about B2B social media content but it could apply to most of the business world) .

    The answer may be right in front of our faces: bring in the editors (you could start with all those laid off journalists). Consider a publishing model to drive your social media efforts.

    Read the rest of this article from Business2Community.

  • Social media explosion sparks debate among employers
    Written by Comments Off on Social media explosion sparks debate among employers
    Last Updated: June 16, 2011

    by Darah Hansen.

    For anyone who still thinks Facebook and Twitter are just passing fancies for a younger, tech-obsessed generation, consider this: [easyazon-link asin=”0132686058″]Social Media[/easyazon-link] use has now surpassed pornography as the No. 1 online activity.

    And “it’s not just the kids using it,” employment lawyer Don Richards reminded the crowd at a recent Vancouver Board of Trade discussion on the popular topic.

    In the workplace, social media, in all its various incarnations, has found its way into virtually every aspect of modern business.

    Polls show that three-quarters of Canadian employees regularly use sites while on the job and nearly half, 45 per cent, of hiring managers use them to vet job candidates. It’s been far from troublefree.

    Read the rest of this article from Vancouver Sun.

  • Use Promotional And Customer Videos To Market Your Business
    Written by Comments Off on Use Promotional And Customer Videos To Market Your Business
    Last Updated: April 21, 2011

    by Ramon Ray.

    Avid fisherman and entrepreneur Michael Di Pippo gets a kick out of watching videos from fans, especially the kids, showing themselves using his pen-sized fishing rods.

    It all started from a five-minute YouTube video (see below), uploaded in 2007, featuring Di Pippo fishing with his newly manufactured compact rod and reel. That video went viral and helped launch Di Pippo’s business, Penfishingrods.com, and a craze in ultra-light fishing.

    Read the rest of this article from Business Insider.

  • Social media monitoring a slick tool
    Written by Comments Off on Social media monitoring a slick tool
    Last Updated: April 13, 2011

    by Mitch Joel.

    It’s never been easier to hear what your consumers are saying about you behind your back.

    The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. Many digital marketing professionals (myself included) have been banging the drum or monitoring online spaces to better understand how your products are positioned for close to a decade.

    In the past couple of years, things have changed as the digital channels have evolved.

    The ability to track every tweet, blog post and customer review has not only become easier, but an entire industry of software-based services has emerged to help brands better understand the conversations that are taking place -and what they can (and should) be doing about it.

    It’s big business and they’re pulling in the big bucks.

    Read the rest of this article from the Vancouver Sun.
  • Banks and social media – Growing use brings ‘tipping point’ in servicing customers
    Written by Comments Off on Banks and social media – Growing use brings ‘tipping point’ in servicing customers
    Last Updated: April 11, 2011

    by John Greenwood.

    One of the biggest challenges facing the banking sector could become a transformational opportunity for players that get it right.

    The advent of social media such as Facebook “has created a tipping point” in the industry as more and more bank customers migrate to increasingly popular networks, says John MacKinlay, a partner with PwCs’ financial services team.

    The challenge for the banks is they are already way behind other industries in terms of understanding and utilizing the opportunities created by technology, which has created a divide between them and their customers.

    “Banks have been slow to embrace social media because, as you can imagine, it’s a whole new way of thinking about your business,” Mr. MacKinlay says.

    Read the rest of this article from the Vancouver Sun.
  • The Four Pillars Of YouTube Marketing For Businesses
    Written by Comments Off on The Four Pillars Of YouTube Marketing For Businesses
    Last Updated: April 7, 2011

    by Gerek T Allen.

    There’s this little company out there is that hosts a few videos online that has gotten a little bit of traffic sent its way. Okay, I’m being a little bit facetious because I’m sure you know I’m talking about YouTube. YouTube is by far the world’s biggest video hosting and viewing sites were 20 hours of content gets uploaded every single minute. The amount of bandwidth that YouTube uses today is the same amount as the total bandwidth of the entire Internet in the year 2000.

    Read the rest of this article from EzineArticles.

  • Why You Need to Use Twitter for Business
    Written by Comments Off on Why You Need to Use Twitter for Business
    Last Updated: April 5, 2011

    by Mel Kettle.

    Watch this Slideshare presentation from Mel Kettle.

  • Top 5 YouTube Marketing Mistakes Committed by Small Businesses
    Written by Comments Off on Top 5 YouTube Marketing Mistakes Committed by Small Businesses
    Last Updated: April 3, 2011

    by Amy-Mae Elliott.

    The path to YouTube marketing success can be littered with potholes that budget- and time-strapped small businesses can’t afford to fall in to.

    We’ve spoken to three top experts in the video marketing arena to get professional advice about the common mistakes that small companies make on the video-sharing platform so that you can avoid making those same errors.

    For your viewing pleasure and enlightenment, we’ve also included a few successful YouTube videos that were produced by small businesses.

    Read the rest of this article from Mashable.