Read this article from E-Biz Dir

How the Content for Your Website Can Bring Your Business Success or Failure.

Read this article from Foolish Sage

“A popular series of commercials for a consumer credit company used the running gag of a group of barbarians invading everyday, modern situations, symbolizing what can happen to people when they don’t have sufficient capital to do the things they want to do. Just as the horde is about to begin their slaughter and pillage, one of the contemporaries pulls the sponsoring company’s credit card from his billfold, effectively thwarting the barbarians. At the conclusion of each ad, one of the invaders sneers into the camera and growls, “What’s in your wallet?”

Read this article from Twist Image.

“It’s fundamental – focus on your website. You thought this Blog post was going to tell you that you’re missing the boat because your company is not on Twitter or blogging. Wrong. Maybe the problem is that you have not created an iPhone app yet, or that you don’t even know if there is a Facebook page set-up for the brands, products and services that you sell. Wrong again.”

Read this article from Web Promo.

“1. Why give away what you could sell?

That’s a fair enough sort of question. If you write an ebook or report then surely you should be paid for your sharing your knowledge with others. But if you put a price on your work, especially if you are not yet recognized as an expert in your field, you will probably find your work being overlooked.

Why not make it freely available to anyone who might be interested in your topic of expertise & promote yourself in the resource box you put at the bottom of your report. Allow it to be reprinted as long as your resource box is included.”

This article is from Studio 7 Designs

“We love prowling the web for the latest trends and design inspiration. Here we have composed a list of common resources we use. The primary focus of this list is inspiration, it can come from a photograph, font, or a website. The secondary focus is improving your design skills, which can be done by keeping up to date with tutorials and reading other graphic design blogs. We hope you enjoy our personal list of great sites, and we will be adding to this list in the coming weeks and months as there are a lot of great new sites coming online every other day now.” Read article.

This article is from Business That Grows.

“Many businesses have vanity websites. It strokes the ego to “be on the web” but does not do anything for your revenue stream. In order to improve your bottom line you must build a high traffic website. What is high traffic? That answer will be different for all of us.” Read article.

This article is from Maria Fung.

“In business and creativity today, if you do not have website, you are not really considered a professional. These days, no business can survive without a website. A website not only runs your business for you 24/7, it also offers clients worldwide the time and convenience to browse your products and services.” Read article.

This article is from Crafted Web.

“Well, I’m back home after my trip to Baltimore to talk about Web Marketing and Blogging for Artists at the American Craft Council Show in Baltimore. I had a fairly big, yet energetic group to talk to (especially so early in the morning!). Thanks to everyone who came to my table and participated in the discussion!

Website marketing and blogging is a pretty big topic and it’s hard to get to everything in an hour and a half, but we did manage to talk about a wide range of topics. Here are some of the main points of what we discussed yesterday..” Read article.

This article is from WBNG.

“If you re an Internet marketer, you ll want to track your activity and gather it into statistics on a monthly basis at least. You cannot adjust your marketing plan or strategy if you don t know what s working, what s not working, and what the devilish details are statistics tracking can certainly help you here.” Read rest of article.

The success or failure of your website depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form, signing up to your free ezine, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency.

Tracking is one of the most important things you will need to do with your website. Do you REALLY know how your Web site is performing? Do you really know where your Web site visitors are coming from? What search engines are people using? What keywords are they using to find you? What is your “Return on Investment” on your pay-per-click campaigns.

What to Track and Measure

1. How many people visited your site
2. What keywords they used to get there
3. How often do people come back
4. What pages are looked at (highest to lowest)
5. Which pages aren’t looked at all
6. What percentage of your visitors turn into customers
7. Referrals – what search engines, pay-per-click / ad campaigns or Web sites are driving traffic to your Web site?
8. Visitor Behavior – what traffic patterns do visitors use to wind their way through your Web site? Are there patterns that you can identify in regards to the path visitors use to navigate your site?
9. Search Engine Rankings – Where do you rank for specific keywords or key phrases with various search engines or directories?