» Website Marketing
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10 SEO Tips – Improve your website rankings
This article was written for Twenty Eight Creative.
“Everyone wants to achieve good website rankings, but how do you get to the top on the major search engines like Google or Yahoo? We’ll this really the million dollar question and unfortunately there is no definitive answer, however we have listed what we think, are the top 10 SEO tips that you can implement yourself, which will ultimately help your websites visibility on the search engines.”
Read the rest of this article from 28Creative.
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3 Step Formula for Getting a New Site Indexed in Google in 24 Hours or Less
This article was written by Travis Campbell.
“Let’s be clear, getting a site indexed is the first step to ranking well in the search engines, and simply means that the search engines (in this case Google) are aware of your site. The site is in their index (database), which is different than getting your site ranked high on the search results pages for keywords you are targeting (much more complex). To get indexed, one could certainly submit a URL to Google for consideration, and while that is a good approach, I think I have one that may be faster.”
Read the rest of this article from Marketing Professor.
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Without attention, you do not get read. Here’s what people first pay attention to on your site
“People have limited time and even more limited attention. The key in marketing is to capture some of this limited attention and get people to read more. So it pays to understand what things people first read because these are the areas you need to grab attention.”
Read this article from Canadian Marketing Blog.
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12 Blog Advertising Ideas , Promoting Tools and Free Tools
“Finding free and/or low cost website advertising can be a daunting task. If you search the internet however you will discover there are several tools available to you. Listed here are some ideas that you can research further to help you build traffic to your website.”
Read this article from HiSocial.
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Successful Web strategy is in enticing visitors to stay awhile
“What if you build a website and nobody comes? Or web surfers are dropping by but your bottom line is still dropping? How do you measure success?
Not by website hits, according to Avinash Kaushik, Google’s analytics evangelist and the man who debunks many traditional attempts to measure the rate of return on companies’ website investments.
“‘We got this many visits to this many pages, or people spent this much time on the site’ — all these metrics don’t matter,” said Kaushik, author of Web Analytics: An Hour a Day and his soon to be released Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity.
“What I want to know is what is the loyalty of those visitors. Measure behaviour, not hits.”
Read this article from the Vancouver Sun.
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Why A Good Web Site Matters To Your Business
Read this article from Life Hack.
“For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why.
So today I’m going to talk about why a good, solid web site really matters to your business, and in the next two weeks, I’ll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably.”
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Keyword Selection and Website Optimization
Read this article from Carone Enterprises.
“Marketing and optimizing a website for search engines is a broad topic. There are many factors to consider when heading out with the goal of improving your website’s visibility and ranking within various search engines.In part one I will discuss the highly requested topic of website keywords. In follow-up articles I will cover additional topics such as page ranking, pay-per-click advertising campaigns, the marketing techniques to avoid, and the latest analysis technologies including eye tracking software.”
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The newspaper of the future What will it look like? We’ll have to wait and see, but there are a few clues
Read this article from The Vancouver Sun.
“This week, newspaper executives from across the country are gathering in Montreal to attend the “Ink + Beyond” national conference organized by the Canadian Newspaper Association and CCNA/Community Media Canada. These organizations represent daily newspapers and community media from across the country.
While the conference is packed with industry-specific content like creating a niche product and case studies from award-winning newspapers from across the globe, the two main issues this conference hopes to address are the digitization of the newspaper industry, and the environmental impact of the industry on our society (both are big and scary newspaper business beasts).
As a part of this event, I addressed the audience as Wednesday’s opening keynote speaker (my presentation was on how newspapers connect in a digital world).”
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How the Content for Your Website Can Bring Your Business Success or Failure
Read this article from E-Biz Dir
How the Content for Your Website Can Bring Your Business Success or Failure.
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Social Capital: What’s In Your Web Presence?
Read this article from Foolish Sage
“A popular series of commercials for a consumer credit company used the running gag of a group of barbarians invading everyday, modern situations, symbolizing what can happen to people when they don’t have sufficient capital to do the things they want to do. Just as the horde is about to begin their slaughter and pillage, one of the contemporaries pulls the sponsoring company’s credit card from his billfold, effectively thwarting the barbarians. At the conclusion of each ad, one of the invaders sneers into the camera and growls, “What’s in your wallet?”

