by Karen Schweitzer.

There is no denying the power of online video. This media format engages the average consumer and enthralls the savvy marketer. It is one of the fastest growing marketing methods in the world and shows no signs of slowing anytime soon.

Read the rest of this article from Pamil-Visions.

by Jeremy Scott.

I’ve been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They’re not sure it’s a good path for their business, mostly because their experience with online video is typically limited to amateur viral clips and branded commercials from giant corporations. They tend to struggle to see the many varied cost-effective ways they can make video work for them.

from Best Video Marketing Ideas.

Online video is a powerful & effective marketing tool for your business. It’s one of the best methods to help people get a real feel for you, and what your company’s products & services can offer.

The power of online video for your business

From Forrester Research..
•    60% of all web traffic comes from online videos
•    68% of the Top 50 Internet Retailers display videos on their websites
and this outstanding insight..
•    a video in Google’s index is 53 times more likely to appear on the first page search results!

The video may spread virally online with no effort or costs on your part, driving massive amounts of traffic to your website.

Read the rest of this article from Best Video Marketing Ideas.

by Linda Credit.

I have taken the time to write this article as a tool for beginners in the Video Marketing arena. This article is for newbies, and those who need some good solid tips on the do’s and don’ts of video marketing. Videos are a great way of promoting your online business product or service. They can be stored on your social networking sites such as Facebook, Twitter and MySpace, but don’t clutter your profiles on these sites with too many videos. This is a relatively inexpensive means of marketing to the massive.

If done properly it can get the message across very quickly and effectively. As the saying goes, “A picture is worth a 1000 words”.

Read the rest of this article from SiteProNews.

by Deanna Ting.

To help small business owners better understand the do’s and don’ts of creating their own online promotional videos, public relations experts Larry Cardarelli and Jackie Dowling recently offered their personal tips and advice on “Beyond PR,” a blog dedicated to highlighting communications tactics and trends in public relations, investor relations, social media, search engine optimization and content marketing.

Read the rest of this article from Travel Agent Central.

by Jeremy Scott.

Each Friday I give video curating a shot with this column, hoping to find videos that both entertain and educate. Even in unbranded “home video” success stories we can find things to learn: what causes emotional responses in viewers, how videos are shared, and what types of videos are most likely to trigger viral behavior. The viral landscape is a living, breathing entity, always changing, adapting, and evolving.

by Tina Hoang.

Nielsen recently reported user stats for the month of February in 2011: there were 139.2 million unique U.S. online video viewers who streamed 13.6 million videos and spent an average of 4 hours, 20 minutes viewing video on PC/laptops from home and work locations. These huge numbers are typical, and they’re still growing.

As online and mobile video sites continue to boom, network giants are shifting to stay competitive and brands are looking for better ways to get their name and message out there through video marketing. But how do you get your message to find its way to your target audience through the reported 35 hours of content that is uploaded to YouTube each minute?

Read the rest of this article from Strutta.

by Grant Crowell.

Last week I gave my best shot at defining what is “social video marketing.” In today’s article, I showcase 5 examples from companies that I think are meeting that definition.  These examples  are doing social video marketing not just for sales and visibility, but because it reflects an important part of their own business model and business culture.

I liken this article to going out to dinner tapas-style – 5 big appetizers that make up a tasty dish on social video marketing. I’ve kept the information short for each numbered example; and I have included a small, embedded video where feasible, along with a link to any existing article for more information, entrée-style. I’m not getting into what examples or business models are proven business successes, because those could all be individual articles in themselves. Instead I want to start you off with an idea of what’s possible, so we can see how this newly-defined marketing niche we call social video marketing is beginning to take shape.

Read the rest of this article from Video-Commerce.

from The Video Commerce Consortium.

What exactly is “social video marketing,” if there is even such a thing? Is it just about placing video on YouTube, other video distribution sites, and social media channels like Facebook, Twitter and LinkedIn – or is it something much more than that?

I explored those questions and decided that the time is right to give our own definition. Read on and learn about the special relationship between video and social media marketing, and how understanding and harnessing that relationship can help you engage with your customers, and help provide a great competitive advantage with all of your marketing activities.

Read the rest of this article from The Video Commerce Consortium.

by Jason Weaver.

In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for users to converse with each other about branded content.

Just as Facebook has become an incredibly popular place for brands to maintain a dialogue with their customers, YouTube offers a similar opportunity, although the conversation is driven primarily by video content. Treating YouTube not only as a platform for video distribution, but as a forum for engagement deepens the customer experience.

So how do companies make the most of the conversations happening on YouTube?

Read the rest of this article from Mashable.