by Rebecca Appleton.

The saying ‘content is king’ has never been truer than it is right now. With Google on a push to refine their ranking systems and understand more clearly than ever before what makes a good website, presenting the right kind of content, in the right way can make all the difference to search engine rankings and conversion rates. Amidst the revisions to the Panda algorithm and the traditional understanding of content as being primarily about the written word, video marketing is something of a lost art.

When web publishers and search engine optimizers talk about optimizing content and improving search engine rankings, invariably the focus is on website copy, articles and news releases. We talk about writing content that engages, spend hours mulling over interesting blog post ideas, draft in experts to pen news releases and link bait articles, all in the name of the holy grail – page one rankings. The reality is that somewhere amongst this dedication to increasing online brand presence, video marketing should be given a second and even third thought. Studies have shown that video ads convert extremely well and some researchers even claim internet video provokes more of a reaction than TV ads do.

Read the rest of this article from Search Marketing Standard.

by Clyde Smith.

Though making real money with music on YouTube still requires millions of views, ideally from aggregating a catalog of music, the marketing benefits can be substantial as we’re all well aware. Here are 8 tips for maximizing your music marketing on YouTube taken from a dash of David Choi, a dose of the Social Media Examiner and a dollop of YouTube’s Creator Playbook.

Read the rest of this article from Hypepot.

by Jeremy Scott.

Like a lot of people, I saw the new Samsung GALAXY Note video ad over the weekend–the one that shows off all the bells and whistles of the upcoming buzzed-about device. I was struck by how different this ad is from some contemporary smartphone and gadget ads, from Apple’s iPhone commercials to Verizon’s Droid spots.

And that’s when I realized the diversity in gadget marketing online is proof that brands can achieve online video marketingsuccess through a variety of styles, forms, and tones.

by Jeremy Scott.

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we’ll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for this first installment, I thought it would be a good idea to discuss social video as a concept, defining it and setting the stage for the rest of the series.

Read the rest of this article from Reel SEO.

by Trent Brownrigg.

It is well known that online video marketing is incredibly popular these days. Almost every internet marketer is either already doing it or planning to jump on the bandwagon very soon. If you don’t believe me just go take a look at a few product sales pages right now, or some popular internet business blogs, or discussions on your favorite online marketing forum. You could also check out a little site you might have heard of called YouTube. Okay, I think you get the point!

There are marketing videos all over YouTube and all the other major video sharing sites. And just as with guest blogging, social networking, article marketing, and other popular traffic generation strategies; video marketing can make you a lot of money if you do it correctly. This post is going to provide you with three online video marketing tips that you can use to become a rockstar of the industry.

Read the rest of this article from Promotion World.

from DIY Musician.

I know, I’m as guilty as many of you. You’ve spent hours creating and editing a video. You’ve finally got it uploaded to YouTube, and the last thing you feel like doing is making sure you’ve chosen the perfect title and tags so your video is easy to find. But why put in all that work in the first place if nobody’s gonna view your video?

I’ve outlined a few basic practices below that will allow you to optimize your YouTube videos so they get more views online. It doesn’t take much time and it will ensure you get better ranking in both YouTube and Google when people search on your keywords.

Read the rest of this article from DIY Musician.

by Usman.

Due the increasing trend among individuals to rely on the Internet to shop online or discover information there have been a large number of web-sites. All kinds of Search Engine Optimization (SEO) methods are opted by business enterprises to capture top ranks in popular “search engines” such as Yahoo, Google, etc. SEO traffic is increased with high search engine rankings.

Video marketing is one often ignored technique to augment SEO traffic. It has a number of prospective benefits, but only if technicians take certain safety measures to accomplish the most excellent result.

With video marketing you can send traffic SEO to your website. Adding high-quality, interesting videos on your web-site will help to boost SEO traffic.

Read the rest of this article from Blog is Blogging.

by Rick Dearborn.

The biggest mistake anyone can make in producing a marketing video is also the most common:  It’s what I call, ‘hosing down the business.’

Here ‘s an example:  Imagine you’re a firefighter and you arrive at the scene of a fire.   You see smoke beginning to come out of an upstairs window.  Do you take out a giant fire hose and begin spraying down the entire house?  Of course not.  You identify the specific area that’s burning, and go after that.  Not only do you get the fire out faster, you conserve a lot of water in the process.

The first temptation in creating a marketing video is to grab a camera, and shoot everything you feel is important about your business.    When you do that, you break just about every marketing rule there is.

Read the rest of this article from Business 2 Community.

by Nate Riggs.

I hear that a lot from the clients I meet with.

“We just want our stuff to go viral. We want everyone to watch our videos on YouTube and tell all their friends about them. You can help us do that, right?”

Umm. Maybe. It depends on attitude and how much your willing to be … uncomfortable.

What Goes Viral The funny thing about that statement, is nobody really knows the answer to that. And, if they say they do, grill the hell out of them and have them explain it to you and take copious notes. Because when their done, I’d really live for you to email me the secret sauce.

Chances are more likely that it’sa bunch of sales BS. For fun, here’s a few recent examples of what actually goes viral:

Read the rest of this article from Nate Riggs.

by Rich Brooks.

Why YouTube?

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.

In other words, there’s a lot of competition for those eyeballs. So, how do you maximize your YouTube marketing results?

Read the rest of this article from Social Media Examiner.