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  • 71 Ways to Write a Social Media Update: Specific Tips to Engage Your Followers
    Written by Comments Off on 71 Ways to Write a Social Media Update: Specific Tips to Engage Your Followers
    Last Updated: September 22, 2014

    by Kevan Lee.

    Social-Media-Posts-300x157

    I’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop.

    I’ve got several go-to moves when I’m writing social media updates, too. Title case. Text only. Signatures.

    I imagine you’ve got your own favorites, too.

    Combined, there are a litany of ways to compose, style, and organize a social media update, even in just the words we use in our updates. I’m always on the look out for new experiments to try with the way I write a social media update. My latest hunt turned up 71 fun ways. Let me share them with you.

    Read the rest of this article from Business2Community.

  • How To Fight Inbound Marketing Trends and Do What Works
    Written by Comments Off on How To Fight Inbound Marketing Trends and Do What Works
    Last Updated: September 19, 2014

    by Kelly Kranz.

    fight-marketing-trends-do-what-works

    Marketing best practices and tools are constantly changing and evolving so put your dukes up and be prepared to fight off those crappy trends that won’t work for your company. What’s that saying…. “well if they all jumped off a bridge would you do that too?!”
    Since marketing practices are constantly changing and new things are popping up here and there… by the time you notice a “trend” it is already too late. It happened and you missed it. Yet you may choose to implement the trend instead of focusing on the bigger picture –what is best for your company.
    Read the rest of this article from Business2Community.
  • 4 Emerging Concepts & Trends in Social Media Marketing
    Written by Comments Off on 4 Emerging Concepts & Trends in Social Media Marketing
    Last Updated: September 16, 2014

    by Rob Danard.

    the traditional promotional means, which she called boring. Instead, she simply posted a video featuring the new album cover and pictures of her with the caption “Surprise!” on Instagram.

    That was enough for Beyoncé, one of the best-selling music artists of all time. Within the two days of that post, more than 430,000 “Beyoncé” albums were sold on iTunes for
    $15.99 per download.

    Of course, the wildly popular album would have been a hot product no matter how Beyoncé chose to promote it, but the story is yet another testament to the power of social media, says marketing entrepreneur Robert Danard, CEO of Spriza, Inc., a social network company. “It’s no secret that the 18- to 34-year-old demographic is the most coveted one – they are the future of any product, and if you want to reach them, then you have to have a social media strategy,” says Danard, who started his career a decade ago by founding an early social media site.

    Read the rest of this article from Exchange Magazine.

  • How Doctor Who Is Regenerating Television Through Social Media And Smart Broadcasting
    Written by Comments Off on How Doctor Who Is Regenerating Television Through Social Media And Smart Broadcasting
    Last Updated: September 10, 2014

    by Ewan Spence.

    doctorwho_s08e01_01

    Anyone keeping even half an eye on media trends in the last few years will be aware of the terms ‘event television’ and ‘second screening’. Television has always been social, but the twenty-first century has seen social groups remaining connected around the world through technology. That places unique demands on broadcasters, but it also places demands on the fans.

    How can you join in the global discussions of a TV show if you can’t watch it live?

    Outside of sports or major cultural events, there are very few programmes that are simulcast around the world. That said, big shows are starting to get air dates in international markets within a week of the initial broadcast, and some of the big hitters (such as HBO’s ‘Game of Thrones’) will get that rebroadcast within twenty-four hours.

    And then there’s [easyazon_link asin=”B00FAVRHBE” locale=”US” new_window=”default” nofollow=”default” tag=”actiocutprint”]Doctor Who[/easyazon_link].

    Read the rest of this article from Forbes.

  • Tweets to Treasure: Better Trend Analysis
    Written by Comments Off on Tweets to Treasure: Better Trend Analysis
    Last Updated: September 7, 2014

    by Noreen Seebacher.

    2014-28-August-Sean Goggins and Ian Graves-thumb-320x240-24499

    There’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked, no calls from the office.

    Too bad that rarely happens anymore.

    Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away. We’ve come a long way since 2008, when many of today’s most tweet-happy users (myself included) complained about their fears of being followed and argued that the minutia of someone else’s life isn’t interesting enough to distract their attention.

    Read the rest of this article from CMS Wire.

  • 6 Backstage Social Media Platforms Every Marketer Should Be Using
    Written by Comments Off on 6 Backstage Social Media Platforms Every Marketer Should Be Using
    Last Updated: September 2, 2014

    by Jayson DeMers.

    By now, most marketers understand the importance of [easyazon_link asin=”1482014092″ locale=”US” new_window=”default” nofollow=”default” tag=”actiocutprint”]social media marketing[/easyazon_link]; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. If you’re like most marketers, you’ve focused on the “big three”: Facebook for the biggest audience, Twitter for the fastest updates and public profiles, and LinkedIn for the B2B business professionals.

    In addition to the big three, there are a number of other social platforms that have gotten attention: YouTube is the biggest and most popular platform for any video-based marketing, and Google+ is used often because—let’s face it—it’s a Google product, and they reward its users with better rankings according to correlation studies by Moz and SearchMetrics. But there are countless platforms beyond the most popular options, with hundreds of millions of users between them, that most marketers aren’t taking advantage of yet.

    Read the rest of this article from Forbes.

  • Forget Video Marketing, It’s All About Social Media Marketing
    Written by Comments Off on Forget Video Marketing, It’s All About Social Media Marketing
    Last Updated: August 30, 2014

    by Greg Jarboe.

    facebook-youtube-200x272According to the latest Compete PRO data, social media giant Facebook.com had 167,345,887 unique visitors in July 2014, putting the site just slightly ahead of YouTube.com, which had 166,427,373 unique visitors that month.

    This means that Facebook is – once again – the largest social media site in the U.S. But the horse race is far from over and Facebook’s lead over YouTube still puts them neck and neck. So, what does this mean those of us in the online video and internet marketing industries?

    Read the rest of this article from Reel SEO.
  • 7 Habits of Highly Effective Social Media Experts
    Written by Comments Off on 7 Habits of Highly Effective Social Media Experts
    Last Updated: August 28, 2014

    by Ava Smith.

    We are all familiar with Stephen Covey’s “[easyazon_link asin=”1451639619″ locale=”US” new_window=”default” nofollow=”default” tag=”actiocutprint”]The 7 Habits of Highly Effective People[/easyazon_link]”, a highly acclaimed non-fiction bestseller that has sold more than 15 million copies. The book talks about ways to set goals, achieving them effectively and climbing up the ladder of success. I received this book as a gift from one of my best teachers on my 16th birthday.

    After more than a decade, I decided to go through it once again. As a blogger, I realized that 7 habits talked about in this book could be applied to successful social media strategists. Let me explain how:

    Read the rest of this post from Promotion World.

     

  • The 30 Most Brilliant Social Media Campaigns of 2014 (So Far)
    Written by Comments Off on The 30 Most Brilliant Social Media Campaigns of 2014 (So Far)
    Last Updated: August 27, 2014

    by .

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    In 2014, social media campaigns seem to have hit their stride. With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we’re seeing brands do some special things.

    Take a look at this list of the best campaigns so far this year, organized by channel, and consider what you can learn from the innovative companies behind these initiatives.

    Read the rest of this article from Exact Target.

  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
    Written by Comments Off on Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
    Last Updated: August 25, 2014

    by Pam Dyer.

    social-media-tips-tricks

    The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:

    Read the rest of this article from Pamorama.