This article was written by Jaskiran Kapoor.

“When filmmaker Onirban sat down to sort out his finances for his latest film I Am, he realised he was falling short of money. It was a bold film and not many producers were eager to invest. “That’s when I put up my film’s post on Facebook, and in no time we had money pouring in,” he says.

All donations and cheques were received via Facebook and the film was wrapped up in time. “It is one of the first films in India to be crowd-sourced,” says Onir, adding how he and his team requested users of Facebook and Twitter to be ‘co-owners’ in their venture, in the process evolving a novel model of financing movies.”

Read the rest of this article from Indian Express.

This article was written by Rahinur Rahaman.

Twitter, twitter, tweet, tweet everywhere! It seems that almost overnight Twitter burst onto the scene and created quite a stir. At first, it seemed ridiculous that little short one-liners about inane things would be anything I’d want to involve myself with as a business owner. Well, I changed my mind, and I’ll tell you why.”

Read the rest of this article from Rahinur.

This article was written by J. Andersen.

“Most businesses today have at least one Twitter account, but having Twitter and using it to its full benefits are two very different things. To up your

Twitter game, review these Twitter Tips for Business to put as many into action as you can — then watch your social media presence grow!”

Read the rest of this article from Associated Content.

This article was written by Anton Pearce.

“Micro-blogging through Twitter is a popular way to market your business. Since both small and large businesses can use it, it levels the marketing playing field. Here’s how you can increase your customer’s precense on Twitter.

Here are four tips to use your Twitter account effectively. Following other Twitter accounts that are in your target demographic will help you get an idea of what the conversation is. Then you need to post updates about your company, brand or product. As with any online medium, you want to be very careful to never spam any of your followers. Lastly, make sure that you follow successful online marketers, and look for other participants who are in your industry.”

Read the rest of this article from Follow Me Back.

This article was written by Barb Dybwad.

“With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it’s often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon.

Whether or not particular individual services succeed, the following trends are likely to stick around in the near-term future. Some may not be immediately relevant to your company or industry, but being aware of oncoming movements in the social media landscape can help keep you and your business out ahead of the curve when a new trend holds promise for your organization’s growth.”

Read the rest of this article from Next-Media.

This article was written by Karl Sakas.

“Don’t waste time chasing a shiny new thing if your customers don’t hang out there, too. Today, 40% of college admissions offices use Twitter…but only 15% of prospective students want to use Twitter to connect with recruiters. That’s a huge mismatch!”

Read the rest of this article from Frontline Results.

This article was written by Ann Marie Kerwin.

“Once social activism meant protest marches, civil obedience and sit-ins. But for today’s 20-somethings — sometimes called “slactivists” — supporting or denouncing a cause is as simple as hitting the “like” button on Facebook or posting a hashtag to Twitter. And that’s often where it ends.

But that can also be where it begins, if marketers use social-media tools widely to get young adults more heavily involved in their cause-marketing efforts. For this demographic, sharing information about causes and social issues they feel passionate about is the first step to getting involved in a more concrete way, such as donating money or time, according to a study by ad agency TBWA/Chiat/Day.”

Read the rest of this article from Adage.

—–
Frustrated with Social Media Overload?
If you want to get more out of your social media experience, we offer “One-on-One” Twitter Coaching and Blog Coaching specifically designed for your own individual or business needs.
—–

This article was written by Tonya R. Taylor.

“Women owned business, home based business, entrepreneurs and other small businesses are discouraged from using Twitter because they don’t see it as a lead generating tool or a sales generating tool. Many small businesses look at Twitter as just another thing on their “to-do” list. Don’t let one of these 5 stupid reasons for not using Twitter for business keep you from embracing this new-media as a way to attract new clients.”

Read the rest of this article from 101 Free Tools.

—–
Frustrated with Social Media Overload?
If you want to get more out of your social media experience, we offer “One-on-One” Twitter Coaching and Blog Coaching specifically designed for your own individual or business needs.
—–

This article was written by Chris Brogan.

“A while back, I wrote 50 Ideas on Using Twitter for Business. It still gets plenty of attention, as it’s listed as an official resource on the Twitter business resources page (thanks, @ed!). But you know, I can’t leave well enough alone, so here I am with another 50 Power Twitter Tips. Feel free to repost all or any of this, but if you do, please give credit to this link.

I broke them down into five categories: intent, technical, business, integrated usage, and off-twitter. Some could probably fit in more than one category, such as it were.”

Read the rest of this article from Chris Brogan.

—–
Frustrated with Social Media Overload?
If you want to get more out of your social media experience, we offer “One-on-One” Twitter Coaching and Blog Coaching specifically designed for your own individual or business needs.
—–

This article was written by Ely Delaney.

“So, are you one of those businesses still holding out on the Social media world because it’s “A Waste Of Time”?

Well guess what? The conversation is happening whether you want to be involved or not. And, it’s stronger than you might expect.

In today’s world, the customer has the power. As a business owner, you are NOT in control. People will spread ideas and opinions about your business faster than you can imagine. That’s called Viral Marketing. And you better believe that they will spread it. Good or bad.

So how do you work with Social Media and keep your PR under control? We’re going to go through a few things that you should do in order to make the best of the tools that are out there.”

Read the rest of this article from Gather.com

—–
Frustrated with Social Media Overload?
If you want to get more out of your social media experience, we offer “One-on-One” Twitter Coaching and Blog Coaching specifically designed for your own individual or business needs.
—–