by Charissa Grandin.

When reading Google’s 32 page SEO Starter Guide, one thing is clear: your site visitors are the most important consideration in SEO optimization.

Read the rest of this article from LingoSpot.

by Chad Wiebesick.

Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. If your business puts video online, make sure it’s optimized for search engine.

Create a Company YouTube Page

The best thing you can do for your videos is to put them on YouTube. YouTube videos in particular show well in Google because Google owns the company. While there are many video sharing sites, YouTube is by far the most popular, even for B2B. B2B companies like Kinaxis and Corning are doing a great job creating videos and promoting them online.

In fact, Corning’s video has gone viral with over 15 million views. Kinaxis has won awards for their videos, breathing new life into a staid industrial company.  To really make your YouTube page stand out, go into the account settings and customize the page to match your company’s brand.

Read the rest of this article from Business2Community.

by Chad Wiebesick.

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines.

Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. You need to optimize your entire online presence, not just your website.

The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B.

Optimizing all your online content will bring more visitors to your website and ultimately generate more leads. With that said, here are 22 SEO tips to optimize your online B2B presence…

Read the rest of this article from Business 2 Community.

by Matt.

We’ve been doing quite a few posts about Search Engine Optimization (SEO) lately. SEO isn’t hard the same way calculus is hard, but it can be very time consuming and is constantly changing.

You can ignore it all together, but know you probably won’t get a lot of traffic from Google. You can pay someone to do it for you. Most of the providers you find cheap aren’t very good and the good ones are rarely cheap. The going rate for a firm to look at your site and make recommendations is often $750 to $1000+. That’s for a one time recommendation! To have them monitor and make ongoing recommendations or to actually implement to recommended changes would likely make you faint.

Read the rest of this article from Guerrilla Word Fare.

by Siddartha.

In order to succeed in the SEO arena, or in layman terms, to rank higher in the searchengine results, getting the basics right, can make or break things!

If you have got a great business and a great website in your hand, keep an eye of Google search results every day – it is fine, several times per day – to see the ranking. But, it won’t help just to see it if you are on page 3 or four – or may be not even ranking that high. Nothing went wrong – you’re not getting the basics right quite yet.

What you need is to do is little SEO. Yes, it is very much true that SEO is not a simple field, rife with contradictory opinions. Nevertheless, taking few simple points into consideration, it can help the site rankings to get better and better in the search engine results, and draw more visitors.

Read the rest of this article from Gadget Gage.

by John Smith.

If you’ve been blogging for a few months now then you know that traffic is very essential to success in blogging and that traffic isn’t that easy to get.

There are many ways to get traffic to your blog but my most preferred traffic type is search engine traffic because of how great it is and how effectively it converts. For example, if you’re looking for the answer to a burning question or you want to buy something online urgently but don’t know which site to get it from, what will you do? I’m very sure the first thing you will do is visit Google and search for the thing that bothers you, and that is why in this article I will be giving you 4 tips to help you increase your search engine traffic.

Read the rest of this article from A2ZTricks.

by Grant Crowell.

Online retailers are responding to audience demand for more product videos.  The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year. Yet while a lot of e-commerce business depends on product page SEO, very few retailers are taking advantage of the huge opportunity of optimizing their videos on their Websites for search results.

Here I talk about the many advantages for retailers and e-commerce enterprises with doing Website Video SEO for their product pages, and 12 of my top tips for what every retailer can, and should, do!

Read the rest of this article from Video-Commerce.

from Pronet Advertising.

In November of 2010, Google integrated local businesses into the search results for many queries.   Below is an example of an integrated search results page for “limousine service” in Los Angeles.  You immediately notice that there are different types of information on this page.

Maps, reviews, sponsored ads, a local 7-pack (A, B, C, D, E, etc.) and organic listings occupy this page, which makes getting prime real estate on it is more important than ever.  This is where a tight Local SEO strategy becomes incredibly important.  Here are 5 (often overlooked) Local SEO tips that can shape up your local SEO strategy and improve your local online visibility.

Read he rest of this article from Pronet Advertising.

by Lee Odden.

With nearly 50% of consumers reporting that both search and social media influence purchases, Social Media and SEO are hot topics for most online marketing firms. But there’s a world of difference between the notions of social dominance, super-powered with search ubiquity and the ability to successfully implement – especially in large companies.

One of the most common issues is that social media efforts themselves are often uncoordinated activities, let alone working in sync with search engine optimization.  Additionally, many online marketing consultants are accustomed to Social Media or SEO projects for small and medium sized businesses, which is a very different thing than working with a large or complex organization.  Being prepared to adapt independent and coordinated social media and SEO processes requires a unique combination of organizational finesse, adaptability and subject matter expertise.

Read the rest of this article from Top Rank Blog.

by Graham Charlton.

We’ve covered SEO tips for SMEs and mobile search, now we’re asking contributors to Econsultancy’s new SEO Best Practice Guide about the ‘low hanging fruit’ – things that companies can implement easily to improve their search rankings.

Suggestions include the use of online video, Google Places, making use of social signals and optimising for research queries…

Read the rest of this article from EConsultancy.