This article was written by Andrew Borg.

“A business’s Web site is its public face, a doorway for customers, and a gateway for employee and partner access. Page load, transaction completion, and content delivery are essential measures of performance. Best-in-Class companies implement specialized tools for tracking and evaluating this business-critical infrastructure.”

Read this article from Tech News World.

This article was written for G-Squared Interactive.

“Over the past year, I’ve received more and more questions about two important metrics in web marketing, Bounce Rate and Exit Rate. It seems there is some confusion about differences between the two, why they are important, what they tell you, and how to improve them. So, I decided to write this post to demystify them a bit.”

Read this article from The Internet Marketing Driver.

This article was written by Rebekah.

“Designing display ads is one of the more difficult undertakings in online advertising.  In this post, I review the free Google AdWords Display Ad Builder

First off, you should watch their demo to see how Google AdWords Display Ad Builder works.  When I first log into Google AdWords, I am presented with  “create a new campaign.”  I enter a name for the campaign and then select where I would like the ad to be seen. What’s interesting here is that I can choose to target businesses if I am creating an ad for a B2B operation.  If so, I can then connect to the Google Local Business Center, if a business owner, or add addresses manually, if not.  If a B2C operation, I  can instead choose to target by demographics, male/female and age range only.”

Read the rest of this article from Marketing ROI or Die.

This article was written by Kyle Pearce.

“Google wants to make it easy for webmasters that create compelling content to rank well on its search engine. Using these free Google tools you can optimize your website, improve your Search Engine Optimization (SEO) efforts and gain new insights into which keywords people are using to find information on Google.”

Read the rest of this article from Articles Base.

This article was written by Claudia.

“Oh boy! It’s time to pick out your new domain name. If you’re one of the lucky internet marketers, your creative name (you know, something to the point and descriptive like “yummybrownies” or “expertpondbuilders”) might be sitting there, available to purchase. But for most of us, the domain name we want has already been taken.

Certain niches are more saturated than others, like those dealing with the area of internet marketing. So, you might encounter obstacles in finding an available domain name that also is one you will feel comfortable with. As example, I had a hard time when I was choosing the domain name for my SEO consulting website. Every name I kept coming up with (meaning that I could live with it for the rest of my website’s life) was taken. I spent hours and hours until I finally settled on one.”

Read this article from SEO Innovation.

This article was written by Mike McEvoy.

“Craigslist is the number one source of free classified ads on the web and is known to just about anyone using the Internet. Craigslist.org receives more than 20 billion page views per month yet with all this activity the Craigslist classifieds site still has limited capabilities for searching its numerous geographic locations and categories.

To help people search Craigslist classified ads more efficiently a number of web-based tools have sprung up. One of these tools is CraigsList Reader which I wrote about in a previous tech tips post, “CraigsList Reader – Free Tool to Search Craigslist Ads More Efficiently.”

Read this article from HTS Tech Tips.

This article was written by Frederic Lardinois.

“According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites. Those users who would consider paying for content are mostly interested in subscriptions. Only a very small number of consumers is interested in making micropayments (3%).

The study also asked which distribution channel consumers would prefer if their favorite print publications ceased to exist. 37% preferred the web, 14% mobile phones and 11% would prefer to read the content on their laptops or netbooks. 10% would prefer PDFs delivered by email and 3% would read the content on their e-readers.

44% of all respondents said that they wouldn’t be interested in getting their print content through any of these delivery mechanisms.”

Read the rest of this article from Read Write Web.

“The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times.

IT companies make a lot of money selling equipment that facilitates this ceaseless copying. Every bit of data ever produced on any computer is copied somewhere. The digital economy is thus run on a river of copies. Unlike the mass-produced reproductions of the machine age, these copies are not just cheap, they are free.”

Read this article from Kevin Kelly.

As web professionals, we all know that the concept of the page fold being an impenetrable barrier for users is a myth. Over the last 6 years we’ve watched over 800 user testing sessions between us and on only 3 occasions have we seen the page fold as a barrier to users getting to the content they want.

In this article we’re going to break down the page fold myth and give some tips to ensure content below the fold gets seen.

What is the fold?

Above the fold is a graphic design term that refers to important content being on the upper half of the front page of a newspaper. It’s commonly used on the web to describe the area you see on a web page before you have to scroll down the page.

Why we don’t worry about the fold

People tell us that they don’t mind scrolling and the behaviour we see in user testing backs that up. We see that people are more than comfortable scrolling long, long pages to find what they are looking for. A quick snoop around the web will show you successful brands that are not worrying about the fold either…”

Read this article from CX Partners.

“Traffic is the life blood for any site or blog. Many people think that having a good website is all you need to get tons of visitors. Wrong answer. Getting traffic to your site takes hard work and diligence and is not accomplished overnight. Think about it this way – how are people supposed to know where to find your site if you don’t tell them? You must market & advertise your site. Here are some proven ways to get more traffic to your site without spending any money.”

Read this article from Party Tow.

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