This article is from Terry Dean.

“Sometimes I feel one of the primary reasons I need to recommend Google Adwords to marketers is because of the tracking it forces you to do. If you run a successful Adwords campaign, you know what I’m talking about.

You test keywords. You test ads. You test landing pages. It’s a constant process of refinement to find out what works best in your market. If you’re not testing and tracking every detail, you’re losing a fortune.” Read rest of article.

This article is from Leads & Profits.

“Here’s why I love Google from an online marketing business point of view… FREE TOOLS! That’s right Google gives you lots of free tools to use to make your web site more profitable and more relevant to it’s customers.” Read rest of article.

This forum was created by Web Analytics Deymisfied.

“The world’s largest conversation dedicated to web analytics, founded in 2004 by Eric T. Peterson and currently moderated by generous volunteers from the Web Analytics Association.” Read forum postings.

The latest tips, news and resources straight from the Google Analytics team.

This article is from Wikipedia.

“Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.” Read rest of article.

This article is from E-Zinez.

“Email your message directly to thousands of prospective customers! With e-zine advertising you can reach very specific audiences at an affordable price! Since E-Zines are subscription based, the E-Zine advertising solution is SPAM-FREE.” Read rest of article.

This article is from The Province.

“Growing numbers of American seniors are going online, chipping away at the dominance of 18- to 44-year-olds who comprise half the Web population, according to a study released Wednesday. Since 2005, the population segment that has made the largest online gains in the United States is the 70- to 75-year-old age group, the Washington-based Pew Research Center said.” Read rest of article.

This article is from E-Zinez.

“Do you struggle with writing articles for your E-Zine? Wish you had more time to devote to developing ideas and content? Well, you are definitely not alone. Due to the exploding popularity of E-Zines as marketing tools, many small business owners find themselves wearing yet another hat – that of E-Zine publisher. Most likely, you have also taken on the additional roles of writer, editor, and mailing list manager.

The concern I hear most often from new E-Zine publishers is, “I am already so busy. I don’t have time to think about coming up with an idea for an article much less writing one.” Sound familiar? Your answers might be closer than you think!” Read rest of article.

This article is from E-Zinez.

“E-zines are sent as plain old vanilla text files. By sending your e-zine as **text-only**, you ensure that not only can you reach the widest possible online audience, but that your audience will see your message the way you sent it.

Forget all the really cool stuff for now. You are going to send your e-zine as text: the lowest common denominator on the internet. Why? So anyone, anywhere with any e-mail program can read your message.” Read rest of article.

This article is from E-Zinez.

“Does the mere mention of the word “Research” conjure up visions of late nights at the library, endless searches, or just in general a feeling of—blech!!!

Don’t panic. Market Research can be your new best friend! Why? Because it will help you to focus on what you want from your e-zine. Start your Market Research by completing the following Questionnaire, Quiz and Checklist. It’s easy and fun. You will soon be on your way to developing a successful e-zine!” Read rest of article.