“Websites that achieve top rankings on the first page of search engine results on Google, Yahoo & MSN ultimately have common attributes that set them apart from their competitors. Top ranking websites typically have…”

Read the rest of this article from Lazy Cash Formula

“As you can imagine, writing for the internet is different than writing for other mediums like print. Although the basics like grammar don’t change all that much, there are a few things that are generally considered proper when you’re writing online.”

Read the rest of this article from Blogging Tips.

“When I am discussing an Internet marketing project I am building for a client, I always discuss the tools I plan to use. The Internet has become the No. 1 source of reference material used for practically any project of any size. Well, it has at my house anyway.

Perhaps people still go to the library for research. Certainly, they have books that are not available online, at least for now, so the library would be a good resource for some projects. But for most of us, the Internet answers our questions.”

Read the rest of this article from Jacksonville.com

People Want to Be…
loved
appreciated
admired
beautiful
creative
powerful
respected
productive
informed
successful

People Want to Obtain…
more money
happiness
advancement in business
security in the future
more leisure time
improved health
peace of mind
self-esteem
self-control
pleasure

People Want to…
do their own thing
start their own business
express their individuality
do something important
obtain affection and love
improve themselves
travel to exciting places
have more fun
do less work
make a contribution

Do people really want to buy my product or use my services?

One of the biggest mistakes in marketing today is selling what you think people “need.” This is the quickest way to go broke! To successfully market your products or services on the Internet today, you must first:

Find out what people want – then sell it to them!

Different markets have different “hot buttons.” That’s why knowing who your market is, is so important before you begin selecting a product or service to offer them. And knowing what motivates people in your market to buy is powerful knowledge.

Success in Online Marketing is almost always market driven (sell products people want to buy) rather than product driven (sell products you want to sell.) The more you find out about what interests your market, the better your chances will be of coming up with a successful Online product or service.

A good way to find out what your market wants is to look at what they are already buying. Learning the recent purchasing patterns of consumers will tell you a great deal about what he/or she is currently interested in, and what kind of products or services he/or she will probably be buying next.

This “little known secret to Internet profits” is what all successful Online marketers follow: find the “want” first, and then find a product or service to fulfill that want!

Too many people fail at online when they create products or services they like and then try to find someone to buy it. This is the definite path to Online business failure.

But if you focus on providing people with simple, understandable and helpful products or services that will satisfy any of their “WANTS,” your Website should be a success!

TIP: The typical Web Site Designer (a techie) knows very little about marketing. So your knowledge of Direct Response Marketing techniques and strategies will give you an incredible advantage when you begin promoting your Website on the Internet!

“One of the best blogging tips you could ever get is how to write articles to advertise your blog and attract masses of traffic to it.  This tip applies not only to promoting blogs, but also to advertising your Squidoo lens, your Facebook page or even your YouTube videos.”

Read the rest of this article from Allure Web.

“When brands sit down to evaluate what they’re doing online and in the mobile channels, the first realization they have is that what they’re doing is usually not up to snuff with the massive amount of online usage that their consumers are engaged with. And more often than not, they also grapple with what their peers and competitors are doing in these spaces as well.

It’s all fine and dandy, as brands continue to try to out-design their competitors, but the digital landscape continues to evolve. And there’s a bigger, scarier realization that comes with just a little bit of scratching beneath the surface: Your website is not important any more.

Becoming a publisher of content online is what the digital channels are really all about.”

Read the rest of this article from the Vancouver Sun.

“A business’s Web site is its public face, a doorway for customers, and a gateway for employee and partner access. Page load, transaction completion, and content delivery are essential measures of performance. Best-in-Class companies implement specialized tools for tracking and evaluating this business-critical infrastructure.”

Read this article from Tech News World.

“Over the past year, I’ve received more and more questions about two important metrics in web marketing, Bounce Rate and Exit Rate. It seems there is some confusion about differences between the two, why they are important, what they tell you, and how to improve them. So, I decided to write this post to demystify them a bit.”

Read this article from The Internet Marketing Driver.

“Designing display ads is one of the more difficult undertakings in online advertising.  In this post, I review the free Google AdWords Display Ad Builder

First off, you should watch their demo to see how Google AdWords Display Ad Builder works.  When I first log into Google AdWords, I am presented with  “create a new campaign.”  I enter a name for the campaign and then select where I would like the ad to be seen. What’s interesting here is that I can choose to target businesses if I am creating an ad for a B2B operation.  If so, I can then connect to the Google Local Business Center, if a business owner, or add addresses manually, if not.  If a B2C operation, I  can instead choose to target by demographics, male/female and age range only.”

Read the rest of this article from Marketing ROI or Die.