» Internet Marketing
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Blogging Tips For Writers – How to Write Articles to Advertise Your Blog
This article was written by Peter Nisbett.
“One of the best blogging tips you could ever get is how to write articles to advertise your blog and attract masses of traffic to it. This tip applies not only to promoting blogs, but also to advertising your Squidoo lens, your Facebook page or even your YouTube videos.”
Read the rest of this article from Allure Web.
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Website survival: If you’re not a publisher of content, start now
This article was written by Mitch Joel.
“When brands sit down to evaluate what they’re doing online and in the mobile channels, the first realization they have is that what they’re doing is usually not up to snuff with the massive amount of online usage that their consumers are engaged with. And more often than not, they also grapple with what their peers and competitors are doing in these spaces as well.
It’s all fine and dandy, as brands continue to try to out-design their competitors, but the digital landscape continues to evolve. And there’s a bigger, scarier realization that comes with just a little bit of scratching beneath the surface: Your website is not important any more.
Becoming a publisher of content online is what the digital channels are really all about.”
Read the rest of this article from the Vancouver Sun.
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Web Site Performance: When Seconds Count
This article was written by Andrew Borg.
“A business’s Web site is its public face, a doorway for customers, and a gateway for employee and partner access. Page load, transaction completion, and content delivery are essential measures of performance. Best-in-Class companies implement specialized tools for tracking and evaluating this business-critical infrastructure.”
Read this article from Tech News World.
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Website Bounce Rate and Exit Rate. What is the Difference and Why You Should Care
This article was written for G-Squared Interactive.
“Over the past year, I’ve received more and more questions about two important metrics in web marketing, Bounce Rate and Exit Rate. It seems there is some confusion about differences between the two, why they are important, what they tell you, and how to improve them. So, I decided to write this post to demystify them a bit.”
Read this article from The Internet Marketing Driver.
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How To Design Online Ads Using Google Display Ad Builder
This article was written by Rebekah.
“Designing display ads is one of the more difficult undertakings in online advertising. In this post, I review the free Google AdWords Display Ad Builder
First off, you should watch their demo to see how Google AdWords Display Ad Builder works. When I first log into Google AdWords, I am presented with “create a new campaign.” I enter a name for the campaign and then select where I would like the ad to be seen. What’s interesting here is that I can choose to target businesses if I am creating an ad for a B2B operation. If so, I can then connect to the Google Local Business Center, if a business owner, or add addresses manually, if not. If a B2C operation, I can instead choose to target by demographics, male/female and age range only.”
Read the rest of this article from Marketing ROI or Die.
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SEO Tips – 5 Free Google Tools That Will Help Boost Your Ranking
This article was written by Kyle Pearce.
“Google wants to make it easy for webmasters that create compelling content to rank well on its search engine. Using these free Google tools you can optimize your website, improve your Search Engine Optimization (SEO) efforts and gain new insights into which keywords people are using to find information on Google.”
Read the rest of this article from Articles Base.
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How To Choose A Domain Name That Reflects Your Business Theme
This article was written by Claudia.
“Oh boy! It’s time to pick out your new domain name. If you’re one of the lucky internet marketers, your creative name (you know, something to the point and descriptive like “yummybrownies” or “expertpondbuilders”) might be sitting there, available to purchase. But for most of us, the domain name we want has already been taken.
Certain niches are more saturated than others, like those dealing with the area of internet marketing. So, you might encounter obstacles in finding an available domain name that also is one you will feel comfortable with. As example, I had a hard time when I was choosing the domain name for my SEO consulting website. Every name I kept coming up with (meaning that I could live with it for the rest of my website’s life) was taken. I spent hours and hours until I finally settled on one.”
Read this article from SEO Innovation.
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Search Craigslist Classified Ads – 7 Tools for Faster Searching
This article was written by Mike McEvoy.
“Craigslist is the number one source of free classified ads on the web and is known to just about anyone using the Internet. Craigslist.org receives more than 20 billion page views per month yet with all this activity the Craigslist classifieds site still has limited capabilities for searching its numerous geographic locations and categories.
To help people search Craigslist classified ads more efficiently a number of web-based tools have sprung up. One of these tools is CraigsList Reader which I wrote about in a previous tech tips post, “CraigsList Reader – Free Tool to Search Craigslist Ads More Efficiently.”
Read this article from HTS Tech Tips.
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80% of US Consumers Won’t Pay For Online Content
This article was written by Frederic Lardinois.
“According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites. Those users who would consider paying for content are mostly interested in subscriptions. Only a very small number of consumers is interested in making micropayments (3%).
The study also asked which distribution channel consumers would prefer if their favorite print publications ceased to exist. 37% preferred the web, 14% mobile phones and 11% would prefer to read the content on their laptops or netbooks. 10% would prefer PDFs delivered by email and 3% would read the content on their e-readers.
44% of all respondents said that they wouldn’t be interested in getting their print content through any of these delivery mechanisms.”
Read the rest of this article from Read Write Web.
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Better Than Free – 8 categories of value that we buy when we pay for something that could be free
“The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times.
IT companies make a lot of money selling equipment that facilitates this ceaseless copying. Every bit of data ever produced on any computer is copied somewhere. The digital economy is thus run on a river of copies. Unlike the mass-produced reproductions of the machine age, these copies are not just cheap, they are free.”
Read this article from Kevin Kelly.

