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» Niche Marketing

  • Teen Marketing Tips
    Written by 1 Comment
    Last Updated: May 2, 2010

    This article was written by Brian Theriot.

    “Whether you are Nike, Adidas, Red Bull, or face being saddled with the mundane task of attracting teens to enroll in your college or university, the teen audience is a tough crowd to capture.

    Marketing professionals focused on the teen consumer must have an understanding of social media, online sites, virtual worlds, YouTube, twitter, facebook, MySpace, and text messaging, the latter being the number one vehicle of teen communication.”

  • 3 key legal tips for securing angel financing
    Written by 1 Comment
    Last Updated: January 8, 2010

    This article was written by Scott Edward Walker.

    “Since I moved to Los Angeles from New York City in 2005, I have been involved in a number of angel financings.  The deals, I’ve noticed, run the gamut – from an angel handing a check to an entrepreneur and instructing him to “send the paperwork when it’s ready” to an angel retaining a large, aggressive law firm and insisting on shares of preferred stock, with all the ‘bells and whistles.’

    It can be a confusing process for the start-up owner. If you’re in the midst of seeking funding from Angels – or are about to start, here are three key legal tips to help you through the process…”

    Read the rest of this article from Entrepreneur Corner.

  • Discover How Micro-Niche Marketing can Lead to a Successful Online Business
    Written by Comments Off on Discover How Micro-Niche Marketing can Lead to a Successful Online Business
    Last Updated: December 13, 2009

    A mistake made by many internet marketers who are new to the business, is that they don’t make an effort to market to a clearly defined specific micro ‘niche. This could be a reason why so many internet based businesses fail.”

    Read this article from Work on Internet.


  • Why Niche Marketing is the Way to Go in Succeeding Online
    Written by Comments Off on Why Niche Marketing is the Way to Go in Succeeding Online
    Last Updated: December 11, 2009

    “Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it.

    There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form. Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit….hopefully a very large profit.”

    Read this article from MG Way Corp.

  • 16 Steps to the Most Powerful Lead Generation Tool Under Your Belt
    Written by Comments Off on 16 Steps to the Most Powerful Lead Generation Tool Under Your Belt
    Last Updated: December 4, 2009

    “This simple strategy works in every possible industry and country imaginable.

    It will boost your credibility. You will experience an influx of high-quality prospects, which are typically ready to buy at higher prices. It adds an immediate cash flow stream. It builds your database. And it will most definitely make you one of the most credible in your niche.

    What is it?

    The simple printed book.

    Before you go running off complaining about how you have no time to write a book, hear me out. The type of book I am talking about will take a small amount of your time, and is easy to put together.”

    Read this article from Makepeace Total Package.

  • Your Passion Vs Calculated Niche Marketing – Which Will Be More Profitable?
    Written by Comments Off on Your Passion Vs Calculated Niche Marketing – Which Will Be More Profitable?
    Last Updated: November 28, 2009

    “One of the most difficult things for niche marketers is finding a niche they are passionate about but that will also be profitable for them. Unless your passion deals in a subject that is not considered mainstream or popular, you will probably have to compete with hundreds, and sometimes thousands of other entrepreneurs looking to make money from their personal passions.

    Although popular mainstream niches, such as health, weight loss, and golf often seem saturated with competition, with the right tools and knowledge this highly competitive environment can actually work in your favor, IF you approach the situation correctly.”

    Read this article from Adam Bauthues.

  • Niche marketing: do it with meaning
    Written by Comments Off on Niche marketing: do it with meaning
    Last Updated: November 27, 2009

    “With the tremendous number of marketing messages the average person encounters in a single day, it can be a challenge to make your brand stand out. The answer, asserts Bob Gilbreath, chief marketing strategist at Bridge Worldwide, is to create niche marketing that improves peoples lives. The more meaningful you make your marketing, he says, the more people are willing to pay for your products or services.”

    Read this article from Business Management Daily.

  • How to Calculate Marketing ROI
    Written by Comments Off on How to Calculate Marketing ROI
    Last Updated: November 26, 2009

    “I’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future. For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help. If you find this too technical, jump to the SUMMARY at end.

    I read an interview today with Merry Elrick, author of the book “What’s the Truth about B2B Marketing ROI?” who says the following…”

    Read this article from Marketing ROI.

  • Niche Marketing Is Taking The World By Storm!
    Written by Comments Off on Niche Marketing Is Taking The World By Storm!
    Last Updated: November 26, 2009

    “The world is becoming more segmented nowadays. While businesses used to serve a wide range of customers, they now choose only a small bunch. Also called niche marketing, this approach lets business owners focus on a small group of customers and deliver the best service to them. These niche markets often feel challenged by big brand name companies.”

    Read this article from Clyve Colins.

  • Using Niche Marketing to Find a Niche
    Written by 3 Comments
    Last Updated: November 22, 2009

    “Niche markets provide a product or service for a specific group of customers who have very specific needs. One of the biggest mistakes that new online business owners make is ignoring the concept of niche marketing and focusing on big markets that appear to be big moneymakers.

    While this can be quite tempting, there is simply too much competition in the big markets. Those who are new to the online business world don’t stand a chance of competing against companies who have already cornered the market.

    With niche marketing, it is a different story. Entrepreneurs can significantly increase their chances of success by focusing on specific niche markets. You determine a need and develop products and services that will satisfy that need.”

    Read this article from Cat-O-Rama.