Viewing Profile: Peter D. Marshall
Latest Posts by Peter D. Marshall
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Finding Profit Driving Keywords to Optimize Your Online Store
This article was written for ZippyCart.
“Ecommerce software companies love to advertise that they’re SEO friendly, which is why most ecommerce solutions provide a variety of tools for you to optimize your storefront. Unfortunately, unless you’re an SEO expert, you may not even know how to harness the full potential of these tools. In this series of SEO Tips for Ecommerce Success, I first spoke about choosing an SEO firm to drive traffic to your online store, which is a great way to get your site optimized if you don’t have the time to do it yourself and have the money to hire an expert. ”
Read the rest of this article from ZippyCart.
The Most Important Leadership Quality for CEOs? CreativityThis article was written by Austin Carr.
“Creativity is now considered the most important leadership quality for success in business, outweighing even integrity and global thinking, according to a much-referenced recent study by IBM. ”
Read the rest of this article from Fast Company.
10 SEO Tips to Remember When Building Your SiteThis article was written by Mark Cronin.
“Let us assume that, just like everyone else, you are building a website–after all, the Web is where it is all happening now. As soon as your website goes live–and especially while you are still in the design and development phase–you need to make sure your site’s content will be found through search engines such as Google, Yahoo!, and Bing where many people go to look for information.”
Read the rest of this article from Gabriel Catalano.
5 Social Media Trends to Watch Right NowThis article was written by Barb Dybwad.
“With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it’s often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon.
Whether or not particular individual services succeed, the following trends are likely to stick around in the near-term future. Some may not be immediately relevant to your company or industry, but being aware of oncoming movements in the social media landscape can help keep you and your business out ahead of the curve when a new trend holds promise for your organization’s growth.”
Read the rest of this article from Next-Media.
The Web Traffic Power of BlogsThis article was written by Anthony Buchalka.
“There’s no doubt blogging can be an awesome way to get more traffic charging full speed to your website.
The good news is that setting up a Blog for your website is surprisingly easy but there are a few caveats and things you need to change to ensure your blog is setup correctly to get maximum exposure in the search engines.
Let’s take a step back and define what a Blog actually is shall we?
A blog can be thought of as a simple, public online diary where you can write entries (posts) into the diary.”
Read the rest of this article from Take Over Page One.
Video marketing budgets to rise in 2010, says MediaPostThis article was written for Media Post.
“For many years, television was considered to be the “holy grail” of marketing platforms. Competition for ad spots during the most popular TV shows was fierce and often came at a high price.
With the rising popularity of the internet, video marketing has become more prominent and affordable among smaller businesses as well. Marketers are now able to reach millions of viewers on their home computers and even on-the-go consumers via their mobile devices.”
Read the rest of this article from RICG.
The Creativity CrisisThis article was written by Po Bronson and Ashley Merryman.
“Back in 1958, Ted Schwarzrock was an 8-year-old third grader when he became one of the “Torrance kids,” a group of nearly 400 Minneapolis children who completed a series of creativity tasks newly designed by professor E. Paul Torrance. Schwarzrock still vividly remembers the moment when a psychologist handed him a fire truck and asked, “How could you improve this toy to make it better and more fun to play with?” He recalls the psychologist being excited by his answers.
In fact, the psychologist’s session notes indicate Schwarzrock rattled off 25 improvements, such as adding a removable ladder and springs to the wheels. That wasn’t the only time he impressed the scholars, who judged Schwarzrock to have “unusual visual perspective” and “an ability to synthesize diverse elements into meaningful products.”
Read the rest of this article from Newsweek.
SEO Tips for Designing a Top Ranking E-commerce WebsiteThis article was written by Rosemary Donald.
“Websites that achieve top rankings on the first page of search engine results on Google, Yahoo & MSN ultimately have common attributes that set them apart from their competitors. Top ranking websites typically have…”
Read the rest of this article from Lazy Cash Formula
Should you use Twitter for business? Only if your customers are there, too.This article was written by Karl Sakas.
“Don’t waste time chasing a shiny new thing if your customers don’t hang out there, too. Today, 40% of college admissions offices use Twitter…but only 15% of prospective students want to use Twitter to connect with recruiters. That’s a huge mismatch!”
Read the rest of this article from Frontline Results.
Include Video Marketing in Your International Marketing MixThis article was written by Cindy King.
“The popularity of online video has been on the increase for several years, and there is no sign of it slowing down. In fact, the Interactive Advertising Bureau said today that advertisers spent 18.2% more in the first quarter of 2008 than they did the same time last year. And this is during a recession. During the same time, television advertisement have decreased by a little over 10%.
Why? Because the advertisers know that online advertising is getting to the target audience and people are watching.
For your international marketing plan, video is one of the best way to engage an audience in countries where you don’t have an office. The costs is low, the market penetration is targeted and if you are going to be using translations, there are ways to be sure that your viewers get to see your video in their native language.”
Read the rest of this article from SEO Discoveries.

