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  • Forget Video Marketing, It’s All About Social Media Marketing
    Written by Comments Off on Forget Video Marketing, It’s All About Social Media Marketing
    Last Updated: August 30, 2014

    by Greg Jarboe.

    facebook-youtube-200x272According to the latest Compete PRO data, social media giant Facebook.com had 167,345,887 unique visitors in July 2014, putting the site just slightly ahead of YouTube.com, which had 166,427,373 unique visitors that month.

    This means that Facebook is – once again – the largest social media site in the U.S. But the horse race is far from over and Facebook’s lead over YouTube still puts them neck and neck. So, what does this mean those of us in the online video and internet marketing industries?

    Read the rest of this article from Reel SEO.
  • 7 Habits of Highly Effective Social Media Experts
    Written by Comments Off on 7 Habits of Highly Effective Social Media Experts
    Last Updated: August 28, 2014

    by Ava Smith.

    We are all familiar with Stephen Covey’s “[easyazon_link asin=”1451639619″ locale=”US” new_window=”default” nofollow=”default” tag=”actiocutprint”]The 7 Habits of Highly Effective People[/easyazon_link]”, a highly acclaimed non-fiction bestseller that has sold more than 15 million copies. The book talks about ways to set goals, achieving them effectively and climbing up the ladder of success. I received this book as a gift from one of my best teachers on my 16th birthday.

    After more than a decade, I decided to go through it once again. As a blogger, I realized that 7 habits talked about in this book could be applied to successful social media strategists. Let me explain how:

    Read the rest of this post from Promotion World.

     

  • The 30 Most Brilliant Social Media Campaigns of 2014 (So Far)
    Written by Comments Off on The 30 Most Brilliant Social Media Campaigns of 2014 (So Far)
    Last Updated: August 27, 2014

    by .

    1

    In 2014, social media campaigns seem to have hit their stride. With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we’re seeing brands do some special things.

    Take a look at this list of the best campaigns so far this year, organized by channel, and consider what you can learn from the innovative companies behind these initiatives.

    Read the rest of this article from Exact Target.

  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
    Written by Comments Off on Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
    Last Updated: August 25, 2014

    by Pam Dyer.

    social-media-tips-tricks

    The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:

    Read the rest of this article from Pamorama.

  • How Artists Can Use Social Media to Discover and Promote Their Voice
    Written by Comments Off on How Artists Can Use Social Media to Discover and Promote Their Voice
    Last Updated: August 19, 2014

    by Carlota Zimmerman.

    “Every artist was first an amateur.” -Emerson

    Recently, an up-and-coming actor friend paid me the wonderful compliment of following my advice regarding how to promote herself on social media. She listened to me and almost instantly received some very exciting opportunities. Like many women, I adore hearing the words, “you were right,” but when those words are coupled with the satisfaction of seeing someone worthwhile start creating the opportunities she needs: bliss.

    It didn’t hurt that just days earlier, she had still been fighting my suggestion to create a Facebook page for herself as a brand, saying sorry, but she felt that was “icky.” Sorry? Don’t apologize to me, Kid, I’m not the person actively thwarting my own career. Nowadays, if you’re not taking advantage of the myriad of opportunities available to you on social media to discover and promote your brand or voice, and in so doing, generate more resources, you’re only sabotaging your own goals. Even more irritating, someone else, someone who is far less shameless in their hustle and flow, will be using Facebook, and getting ahead.

    Read the rest of this article from Huffington Post.

  • Facebook and Social Networking for Artists
    Written by Comments Off on Facebook and Social Networking for Artists
    Last Updated: August 15, 2014

    from ArtBusiness.com.

    Social networking websites, Facebook in particular, can be great ways to spread the word about your art. As with any communication model, though, you have to know how to use it in order to get where you want to go. Facebook is no panacea and just because you sign on doesn’t automatically mean your art world profile is destined for success. The following list of do’s, don’ts, recommendations and suggestions is designed to help you accomplish your art-related goals with maximal benefits to you and minimum irritation to others…

    Read the rest of this article from ArtBusiness.com

  • Top Actors in Social Media And What It Means For TV & Movie Marketing
    Written by Comments Off on Top Actors in Social Media And What It Means For TV & Movie Marketing
    Last Updated: August 10, 2014

    by .

    Social media has had a tremendous impact on movie and television marketing, increasing awareness and visibility for a TV show or movie across the globe in a click — a lot clicks — of a button. Some of the best social media teams right now on TV are the two Jimmys — late-night talk hosts Jimmy Fallon and Jimmy Kimmel. These two are in a constant battle for viewers and they really go at each other on social media.

    Their social engagement across platforms and their understanding of social heralds a new generation of savvy Hollywood stars backed by sophisticated online marketing teams that understand how to push past traditional media to build a tremendous fan base. Increasingly, stars, celebrities and their teams are using social media to extend awareness of their brands — because that is what they have become — online and off, driving ratings and box office as well as bigger fan bases.

    Read the rest of this article from Deadline.