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  • YouTube Marketing Videos are A Massive Must!
    Written by Comments Off on YouTube Marketing Videos are A Massive Must!
    Last Updated: June 30, 2012

    by Jo Ellen Silberstein.

    • YouTube is the second largest search engine in the world! If you are serious about marketing, then making YouTube videos has be your top priority.
    • I am not talking about film school, flawless, polished videos.  According to YouTube guru and founder of Video Traffic Academy, James Wedmore, highly effective YouTube  videos can be made relatively cheaply, simply and fast. They must have value (of course), be entertaining, and worth “liking,” commenting on and sharing.
    • Example:  West Coast Real Estate agent Hillary Castmore is a wonderful example of how inventive you can be and give great value.  One of her video s, where she came up wit h the idea of sneaking into the seller’s house and falling in love with it (The Adventures of Hillary Caston) grabbed 24,388 views!  She’s so busy with business from her YouTube videos, according to Wedmore, she doesn’t have time to make many videos.
    • If you have value, entertainment and shareworthiness going for your video, your video will drive tons of traffic to your website (or landing pages) and will rise in YouTube rankings — yes, YouTube ranks your videos, just like Google. Done properly, your YouTube video can be number one in your category or come up first when your keywords are searched.

    Read the rest of this article from Vision PRM.

  • Random Blogging Tips
    Written by Comments Off on Random Blogging Tips
    Last Updated: June 28, 2012

    by Michelle.

    In January of 2008, a friend on a mothering community I was a part of had an idea of sharing a photo a day. This Winter Walk photo project sounded interesting and I thought I might start one of those blog  things to post my daily pictures.

    When it came time to choose a name for the blog I was starting, I fell back on my ever-favorite alliteration and quickly typed Blogging from the Boonies. I didn’t have a clue that years later I will still be blogging and loving it!

    Since this blog was started I have come to the Lord, married my husband, been through two heart-wrenching custody battles, fallen in love with Compassion International and have also come to know many wonderfully amazing people along the way! This blog has evolved in those years, as much as I have.  What was initially just a place to share little snippets and photos of our daily life with friends and family has grown to a blog with a ministry to reach out to and inspire sponsors.

    I often get comments and emails asking me about blogging, so I thought it may be time to share a little bit of a How-To as well as a few tips that may help. Please keep in mind that I am, by no means, a “professional” blogger.  I’m also not very techy, but I’ve managed to figure out a few things along the way.

    Read the rest of this article from Blogging From The Boonies.

  • Create Engaging (and Fun!) Video Content
    Written by Comments Off on Create Engaging (and Fun!) Video Content
    Last Updated: June 25, 2012

    by Jenna Hanington.

    If you think video isn’t an important tool for marketing, think again. In a recent article on infographics, we discussed how 65% of the population is made up of visual learners. This means that it’s important to present content visually, and whether you’re placing it on your blog or website, distributing it via social media or sending it through email, video is a great way to make your content visual and entertaining.

    It’s easy to take the video route when you’re a big company with a multi-million dollar budget, but what about smaller companies, start-ups and b2b companies with limited resources? Let’s take a look at some smaller companies that have recently created some successful — albeit unconventional — video content.

    Read the rest of this article from Business 2 Community.

  • Five Powerful SEO Tips for Getting Your Mobile Apps Ranked
    Written by Comments Off on Five Powerful SEO Tips for Getting Your Mobile Apps Ranked
    Last Updated: June 22, 2012

    by Brian Klais.

    “There’s an app for that” is more than just a catchphrase. Mobile apps are ubiquitous these days. If you are a business wanting to drive traffic to your mobile app, the cost to stand out in this crowded space can be shocking, and can even be a significant deterrent for some businesses. The key is leveraging organic search rankings to get noticed.

    In just 10 minutes, you’ll learn five powerful SEO tips that will help get your mobile app ranked in the search engines.

    Read the rest of this article from Marketing Profs.
  • Beginner’s Guide to using Twitter for Business – Part 4
    Written by Comments Off on Beginner’s Guide to using Twitter for Business – Part 4
    Last Updated: June 19, 2012

    by Jacqueline Brewster.

    In this diagram we can see that Twitter is just one element of social media which is an on-line marketing tool and one component of promotional tools.

    Social media should therefore be viewed as a marketing promotional tool that can be used to help you achieve your overall business goals. For example. If one of your business goals is to increase your on-line sales by 10% in the next year, part of your marketing strategy could be to utilise social media, which is an excellent tool for driving web traffic.

    Read the rest of this article from The Girls Mean Business.

  • Blogging Tips — 3 Lessons to Unlearn from English 101
    Written by Comments Off on Blogging Tips — 3 Lessons to Unlearn from English 101
    Last Updated: June 16, 2012

    by Samantha.

    As any blogger will tell you, content is key. Of course, we know this—but we also know that marketing is key, SEO is key, design is key.  Blogging is very much multi – subject practice. As successful webmasters, we have to manage the site itself, design our page, write content, market our posts, respond to comments, and so much more. But, when you boil things down, a truly successful blog comes down to its content.

    We are writers. This can be tricky though. As college students, the same writing lessons are pounded into our minds time and time again. We spend four years of our lives perfecting the academic writing style only to scrap most of those lessons as professional bloggers. While, of course, every lesson you learn in English 101 is worthwhile for at some point, with blogging some writing tips are better left on in the classroom.

    Read the rest of this article from All Blogging Tips.

  • Master Twitter for Your Business and Learn Six Ways You Can See Immediate Results
    Written by Comments Off on Master Twitter for Your Business and Learn Six Ways You Can See Immediate Results
    Last Updated: June 5, 2012

    from Space Chimp Media.

    There are almost as many reasons as ways for businesses to use Twitter. It’s a quick, free way to inform huge numbers of people about your business; it’s a means to sleuth out customer opinion; and it’s an opportunity to build and become a significant part of a community. Great! Where do you sign up?

    Easy there, tiger. The irritating reality is that after you create an account, and busy yourself with following everyone you can think of, you may realize that that list is surprisingly short–and even if it isn’t–there is going to be the inevitable moment when you have to say something to those people. All five of them.

    Twitter is not a one shot stop, it’s the slow burn. Like a blog it demands consistent continued content, what about that word from the first paragraph? Community? No one wants to read endless corporate updates and shameless self promotion, especially not when they sign up for a service that promises them they can be friends with Brad Pitt.

    Tweeters don’t want to hear Brad Pitt say, in 140 characters or less, “I think their auditing firm has been tarting up the financials again.” They want to know where he’s jet setting to now. That he misses his kids while shooting in a remote location, in short–that he’s a human. Weirdly, people want the enormous corporate entities that they admire to also be human.

    Read the rest of this article from Space Chimp Media.

  • 5 of the Most Important Content & Social Media Tips For A Successful Business Blog
    Written by Comments Off on 5 of the Most Important Content & Social Media Tips For A Successful Business Blog
    Last Updated: June 3, 2012

    by Lee Odden.

    The tendency for corporate marketers and their agencies to chase shiny social objects seems to be manifesting as conflicting trends in the usefulness of social media for business. Companies that execute their social media marketing tactics poorly often conclude the channel doesn’t work. A good example is the “corporate blogging is dying” story which contrasts with a study that shows blogging is the second most effectiveB2B lead generation tactic.

    I’ve always said that tools are only as good as the skills of the people using them and the moving target of social savvy customers along with a rapidly evolving social web make social media marketing skills acquisition a bit tricky. I think part of the answer to the distracted approach to social media marketing efforts like corporate blogging could be arrested by mastering these basics.

    If I were only to give 5 content marketing tips to a company that wanted to get the most for and from its customers through blogging, here are the tips I’d give…

    Read the rest of this article from Top Rank Blog.

  • How the Web Is Changing Video Marketing for the Better
    Written by Comments Off on How the Web Is Changing Video Marketing for the Better
    Last Updated: June 1, 2012

    by Magdalena Georgieva.

    Make it short. This is advice you’ll often hear from experts about producing online video for marketing. Making your videos brief will ensure that your content captures and keeps the short attention span of viewers. But, wait — what if this short attention span is a myth?

    Understandably, most would say, “It’s not a myth.” Video abandonment rates have traditionally been very high. In fact, a 2010 study by Visible Measures showed that 33% of viewers click away from a video after the first 30 seconds, and 44% will leave after the first 60 seconds. So you’d better keep your videos under a minute, right? Not necessarily.

    Lately, we’ve started noticing some very high-quality online videos that seem to be successfully maintaining the attention of viewers for well over a minute. In fact, for more than three, five, and even ten minutes. This dynamic is primarily due to the content of the video, which isn’t promotional and boring, but informative and/or entertaining.

    Read the rest of this article from Hubspot.