by Scott Simpson.

Internet advertising and Web access will dominate revenue growth in the entertainment and media sector over the next four years, a new report from PricewaterhouseCoopers suggests.

Total North American spending in the E&M sector is projected to reach $606 billion by 2015, with a compound annual growth rate of 4.7 per cent.

Wired and wireless access and advertising will account for $121 billion, about 20 per cent, but they’re growing at an accelerated rate – an average 8.3 per cent for Internet access in the 2011-2015 period and 12.4 per cent for Internet and mobile advertising.