by Ona Koehler.

Video marketing is gaining prominence in the B2B world, fueled by the growth in size and scope of social media outlets and mobile technology. While viral marketing has been leveraged for publicity stunts by many consumer brands, B2B video, perhaps less sensational in nature, is also on the rise as more companies invest time and money to generate video content for their business audiences.

As a Forbes study from late 2010 showed, at least 63 percent of C-level executives viewed work-related online videos from business-related Web sites or YouTube at least once per month, and about 20 percent of respondents did so daily.

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