Its not that they dont know how to do marketing – its just that they need new marketing strategies for dealing with the online market.The biggest difference between the online and offline worlds is the size of the market – while many manufacturers will have offices in numerous countries the online market is truly global – especially if you have translations available for your promotional materials and customer service available in many languages.The second issue that must be part of your new marketing strategies is the physical size of the market – is your product easily shipped world-wide? While low and moderately priced items can easily be handled through credit cards or online services like PayPal big-ticket items may require the use of wire transfers with or without escrow so be certain to consult the necessary professionals first before developing your new marketing strategies – possible financial pitfalls like these require prudent solutions before your marketing strategy development process begins.Assuming all is well with these and any related issues however a bit of time to study internet marketing practices currently in use will help a lot in learning how to market a product online.