by Margie Clayman.

When Twitter first came out, one of the first things people were saying about it was that it was going to change how people did business. It was going to personalize client-customer relationships. It was going to humanize brands. Remember all that stuff?

Here’s the funny thing about Twitter and how it has evolved. A lot of the people who joined up so that they could do business somehow forgot along the way that they were using Twitter for business. They started to move over into the land of “How many followers can I get” and “What’s my Klout score?” Unless you are social media consultant (and even then you’re on shaky ground), these numbers do not necessarily prove that you are great at your actual paying job. If you are a plumber, people aren’t gonna really care that your company has 5,000 followers. They want to know if you can get their sinks to stop making that drip sound.

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