by Jordan Kasteler.

Search Engine Land’s Jordan Kasteler wrote on Tuesday that making content easy to share over the web is critical to it becoming viral.

Whether it’s an article written as part of a content marketing campaign or a video, Kasteler believes removing as many steps as possible required to share a link will improve the chances of it becoming viral.

Even for those that don’t necessarily reach enough people to receive the viral distinction, sharing widgets that allow for easy posting to social media websites and content aggregators are generally a good idea.

Beyond social media widgets, making the piece easy to email with a button will help maximize its visibility.

Read the rest of this article from Brafton.