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  • 5 Simple SEO Tips To Optimize B2B Video
    Written by Comments Off on 5 Simple SEO Tips To Optimize B2B Video
    Last Updated: September 29, 2011

    by Chad Wiebesick.

    Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. If your business puts video online, make sure it’s optimized for search engine.

    Create a Company YouTube Page

    The best thing you can do for your videos is to put them on YouTube. YouTube videos in particular show well in Google because Google owns the company. While there are many video sharing sites, YouTube is by far the most popular, even for B2B. B2B companies like Kinaxis and Corning are doing a great job creating videos and promoting them online.

    In fact, Corning’s video has gone viral with over 15 million views. Kinaxis has won awards for their videos, breathing new life into a staid industrial company.  To really make your YouTube page stand out, go into the account settings and customize the page to match your company’s brand.

    Read the rest of this article from Business2Community.

  • 22 Effective SEO Tips to Optimize Your B2B Website
    Written by Comments Off on 22 Effective SEO Tips to Optimize Your B2B Website
    Last Updated: September 27, 2011

    by Chad Wiebesick.

    Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines.

    Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. You need to optimize your entire online presence, not just your website.

    The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B.

    Optimizing all your online content will bring more visitors to your website and ultimately generate more leads. With that said, here are 22 SEO tips to optimize your online B2B presence…

    Read the rest of this article from Business 2 Community.

  • What Gadget Marketing Teaches Us About Online Video Marketing Styles
    Written by Comments Off on What Gadget Marketing Teaches Us About Online Video Marketing Styles
    Last Updated: September 25, 2011

    by Jeremy Scott.

    Like a lot of people, I saw the new Samsung GALAXY Note video ad over the weekend–the one that shows off all the bells and whistles of the upcoming buzzed-about device. I was struck by how different this ad is from some contemporary smartphone and gadget ads, from Apple’s iPhone commercials to Verizon’s Droid spots.

    And that’s when I realized the diversity in gadget marketing online is proof that brands can achieve online video marketingsuccess through a variety of styles, forms, and tones.

    Read the rest of this article from Reel SEO.
  • 7 Business Blogging Tips
    Written by Comments Off on 7 Business Blogging Tips
    Last Updated: September 22, 2011

    by Jedha Dening.

    Although having a business blog is one of the best emarketing strategies available, business blogging can sometimes be a tough pursuit. Let’s face it…it’s an effort to constantly come up with ideas on topics, tips and how to keep it interesting.

    And keeping your blog interesting is definitely a high priority because you want to keep your customers and readers excited, engaged and ultimately coming back for more.

    Read the rest of this article from Joan Naviou.

  • Social media compatibility key to going viral
    Written by Comments Off on Social media compatibility key to going viral
    Last Updated: September 19, 2011

    by Jordan Kasteler.

    Search Engine Land’s Jordan Kasteler wrote on Tuesday that making content easy to share over the web is critical to it becoming viral.

    Whether it’s an article written as part of a content marketing campaign or a video, Kasteler believes removing as many steps as possible required to share a link will improve the chances of it becoming viral.

    Even for those that don’t necessarily reach enough people to receive the viral distinction, sharing widgets that allow for easy posting to social media websites and content aggregators are generally a good idea.

    Beyond social media widgets, making the piece easy to email with a button will help maximize its visibility.

    Read the rest of this article from Brafton.

  • More SEO Tips for your Author Website or Blog
    Written by Comments Off on More SEO Tips for your Author Website or Blog
    Last Updated: September 14, 2011

    by Matt.

    We’ve been doing quite a few posts about [easyazon-link asin=”0470620757″]Search Engine Optimization[/easyazon-link] (SEO) lately. SEO isn’t hard the same way calculus is hard, but it can be very time consuming and is constantly changing.

    You can ignore it all together, but know you probably won’t get a lot of traffic from Google. You can pay someone to do it for you. Most of the providers you find cheap aren’t very good and the good ones are rarely cheap. The going rate for a firm to look at your site and make recommendations is often $750 to $1000+. That’s for a one time recommendation! To have them monitor and make ongoing recommendations or to actually implement to recommended changes would likely make you faint.

    Read the rest of this article from Guerrilla Word Fare.

     

  • 10 Commandments For Successful Blogging
    Written by Comments Off on 10 Commandments For Successful Blogging
    Last Updated: September 12, 2011

    by Michael Chibuzor.

    Life continues to exist because we have laws that govern our attitudes, values and perception of others. Ask yourself, if there were no laws in the state, maybe someone could shoot you without consequence. When it comes to our business life, there are certain laws, although they may not be visible or obvious per say, they ultimately determine how far you go.

    Blogging is a unique business model, all bloggers can be likened to citizens of the blogosphere.

    Believe me, there are laws in the [easyazon-link asin=”0470616342″]blogging[/easyazon-link] world, successful bloggers abide by it, young bloggers need it and as you read along, I didn’t promulgate these laws, and I don’t know who did, but it’s vital to abide by them if you desire short and long term success. I would like to point out also, that you’re set to attain great success if you obey them.

    Read the rest of this article from We Blog Better.

  • The Social Video Blueprint: Branded Social Video Marketing Explained
    Written by Comments Off on The Social Video Blueprint: Branded Social Video Marketing Explained
    Last Updated: September 10, 2011

    by Jeremy Scott.

    This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we’ll cover [easyazon-link asin=”B003WUYR5Y”]social video marketing[/easyazon-link] from all angles, including case studies, best practices, strategies, and more. But for this first installment, I thought it would be a good idea to discuss social video as a concept, defining it and setting the stage for the rest of the series.

    Read the rest of this article from Reel SEO.

  • Distinguish Yourself Among Bloggers
    Written by Comments Off on Distinguish Yourself Among Bloggers
    Last Updated: September 8, 2011

    by Zac Johnson.

    There’s no way to get around it: if you’re looking to become a [easyazon-link asin=”1461056349″]pro blogger[/easyazon-link], you’ve got some pretty tough competition. Even bloggers who write on supposedly “niche” subjects face opposition from similarly themed blogs.

    So how do you keep your content fresh when there’s someone covering the same topic? Believe it or not, the web is big enough to handle multiple blogs about your interest, be it street art, baking, or insurance advice. The key is to properly distinguish yourself among your peers as the go-to person for your niche. Here are some tips to separate yourself from the blogging pack.

    Read the rest of this article from Blogging Tips.

  • 3 Rock Solid Online Video Marketing Strategies
    Written by 1 Comment
    Last Updated: September 6, 2011

    by Trent Brownrigg.

    It is well known that online video marketing is incredibly popular these days. Almost every internet marketer is either already doing it or planning to jump on the bandwagon very soon. If you don’t believe me just go take a look at a few product sales pages right now, or some popular internet business blogs, or discussions on your favorite online marketing forum. You could also check out a little site you might have heard of called YouTube. Okay, I think you get the point!

    There are marketing videos all over YouTube and all the other major video sharing sites. And just as with guest blogging, social networking, article marketing, and other popular traffic generation strategies; video marketing can make you a lot of money if you do it correctly. This post is going to provide you with three online video marketing tips that you can use to become a rockstar of the industry.

    Read the rest of this article from Promotion World.