by Jessy Troy.

Being a business blogger isn’t always so easy. Aside from having to produce quality content and build up a dedicated following within a saturated business blogoshere, once you decide to express yourself online you are taking a risk. You are constantly opening yourself up to criticism and maybe even harassment, and that can be disconcerting, especially since your potential audience may either be close to home or be difficult to estimate or predict.

Some business bloggers choose to separate their personal and professional lives online using a pen name, alter-identity, or even an anonymous blogging voice. Not only does this feel much safer, but it may also allow the blogger more freedom of expression.

That said, there are several reasons why it still pays to keep your blogging persona as real as possible. Here are six of them:

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