by Jeremy Scott.

Social video is essentially the spread of any video via social media. Brands are realizing there is more power in customers who share videos with their friends than in simple video views, which can be manipulated more easily and don’t demonstrate the same level of affinity and engagement.

But brands aren’t alone in tapping social media to spread a video message. In fact, cause marketing is one of the fastest growing trends in social video. And with today’s technology, individuals are as likely to see their cause go viral as brands or nonprofits.