by Craig Mather.

There is no denying that more and more businesses are adopting Social Media at large as part of their overall marketing mix. There is also no denying the power of Twitter, not least when you think about GaGa’s 10.5m followers, or the recent premiership footballer scandal (what?).

Nevertheless, what is often scrutinized is how to properly utilise use Twitter in the corporate domain. Many companies are taking stabs in the dark without any real understanding of what they are (or should be) doing. So when we heard that Mark Shaw, part of the tweet elite and author of ‘Twitter Your Business’ was using our service, we couldn’t think of anyone better to turn to when Powwownow had a few questions of our own.

Powwownow: “Mark, you’re the man in the know – tell us, how on earth can a company look to monetize this maze of conversation otherwise known as Twitter?”

Read the rest of this article from PowWow.