by Grant Crowell.

What exactly is “curation” and how does it relate to web video marketing? To find out, I spoke to several curation experts. They explain why they consider it the best way to blend work relationships between machines and human beings to deliver rich and relevant video content to your audience; and why those who expect to be successful web marketers will also need to learn how to be successful video curators.

What is Video Curation?

“Curation” is a word that’s traditionally been reserved for the likes of a director of an art gallery or museum – basically, someone with the professional expertise and recognition to qualitatively select, organize, and look after the items in a collection or exhibition. Steve Rosenbaum, founder of the video curation service Magnify.net and author of Curation Nation, has offered his own updated definition of a curator as “someone who is deeply familiar with their areas of expertise.”

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